Business meeting About 20% of new small businesses fail within their first year. One decade will pass and only 30% of businesses remain operational. There are many reasons why new businesses fail. One of these reasons would be a lack of adopting technologies that will help your business reach its audience more effectively. Only about half of small businesses have a website. Less than 50% of small business owners focus on being active on social media.  While it may be useful to have a profile on one of the business rating websites, without a website that focuses on converting visitors, it would be difficult for the company to gain an advantage in the competitive world we face today. In this post, we take a look at a few tips to help improve the conversion rate of your company’s website. 

Mistakes To Avoid When Optimizing Your Company’s Website

When it comes to optimizing a business website for better conversions, there are many mistakes that you can make. You will often not realize these mistakes – yet they will continue to drive your conversion rates down. With this in mind, we will start by looking at what type of mistakes you need to avoid to help get your conversion rate to increase.  Do not consider setting up a profile on one of the business rating and review websites before you look at whether or not your landing page suffers from these mistakes. The traffic you gain will go to waste and lead to disappointment.  Here are some of the most serious mistakes that you need to avoid:

1. Information Overload

Visitors who land on your website from the business rating websites need to know what your business offers and why they should become a customer or enter their email address (which makes them a lead). Some business owners tend to create an excessive amount of information on a single page. A lot of people will not scroll to the bottom. We live in a busy world, so make sure you add enough information to cover any questions the visitor might have – without giving them too much to read. 

2. Insufficient Information

While it is possible to have too much information on a single page, you should also avoid giving your visitors too little details. You need to find the right balance. 

3. Too Much Text

People tend to respond better to visual content. If your pages are only filled with text, the conversion rate may decline. This is another common problem that business owners make. Avoid only using text on your web pages. 

4. Optimizing Your Business Website For Better Conversions

We looked at some serious mistakes to consider when optimizing your landing pages. It is also important to understand what elements you need to include.  The goal of optimizing a landing page is to help increase the number of conversions that come from it. This includes standard pages on your website. If someone is redirected to your site from business review websites, the page they land on should be relevant to what they are looking for. This might be information about your business, as well as an overview of what you offer.  If you have ratings on product review websites, directing visitors to a specific product or landing pages can help too.  We will share a few tips to help you understand what you need to do for a better conversion rate on your business website. 

5. Work On The Layout

One of the most important things to do when setting up a website for your business is to focus on the layout. Your layout should make the website easy to use for the visitor. It should also have a navigation system that the visitor can use – this can help the visitor navigate to specific pages they are looking for without the need to spend time and effort searching for it.  Online Shopping Website Concept Add a logo of your business to your website. This helps the visitor recognize the website and your brand easily. You should also make sure you have the most vital information about the product or service the visitor might be interested in at the top fold of your website.  If people go to a landing site from business reviews and complaints platforms, make sure the “punch line” and bait are mentioned above the fold – this means the visitor should see these details when they land on your website, without the need to scroll down. 

6. Mobile Optimization

You need to make sure that your website is ready for mobile visitors. Google released a statement in 2019, reporting that mobile-first indexing has been enabled. This means websites that are optimized for mobile viewing will get priority in Google rankings. If your website is not optimized for viewing on a mobile device, then you will not get the benefit of your SERPs.  View of mobile website   This is not the only reason to optimize your website for a better mobile viewing experience. In 2016, internet usage on mobile devices surpassed desktop internet browsing. This means there are more people browsing the internet from their mobile devices compared to desktop users using a PC or laptop.  If someone visits your website from a mobile device and it does not load correctly, they are likely to leave. This means that person is going to visit a competitor's website. If the competitor has a mobile-optimized website, you are likely to lose the conversion to them.  You can use responsive design or take advantage of the Google Amp platform to help deliver content to mobile users. 

7. Focus On The Website’s Goal

When someone visits your business website, they should immediately understand what is expected of them. The visitor should also see what you have to offer them.  If your website asks for an email address in exchange for access to a free ebook – make sure the visitor immediately sees this when they land on your website.  If you want the visitor to purchase an item, give them an overview of the main benefits that they get above the first fold of your website. Tell them the price and add a button that they can click to buy the product if they do not have time to scroll down and read more. 

8. Always Follow Up

When someone enters their email address on your site after being redirected from business rating websites, they expect you to offer them the quality of service they read about on the review platform. This is especially important when your business is listed on the best review websites in the world.  After the visitor enters their email address or buys a product, you should not leave them in the dark. If they became a lead, follow up with them. Ask the lead how their experience with the free ebook was. If the customer purchased something on your website, make an inquiry about their experience with the item or service. 

Conclusion

A website is a useful strategy to increase conversions. There are several ways to optimize a website or landing page to improve its conversion rate. Business owners need to realize that sending traffic to a website that is not properly optimized means they are wasting money. While positive testimonials on business rating websites help to increase traffic, the visitors will be worthless if they are not effectively converted.