Business Tips

The usage of hashtags has surged significantly over the past couple of years on social media. Most companies create custom hashtags for their campaigns, which makes it easy for them to keep track of conversations and relevant posts. Hashtags have proven to be very useful over the years, has most brands and businesses have been able to record huge successes by expanding the reach of their business and creating more awareness with hashtags. While hashtags are very important, you need to know how to analyze hashtags on Instagram analytics to be able to make the most out of the data you get. Fortunately, there are many hashtag analytics tools out there that you can use to analyze your hashtags to make well-informed decisions. With the right Instagram analytics tool, you would be able to understand how your social marketing efforts are paying off. You would be able to know the strategies that are working and the ones that are not. This would help you to know where you need to put more effort to enhance your results and ROI. Here are some of the best free Instagram hashtag analytics tools you can use:Hashtag Analytics Tool – Best Instagram Hashtag Analytics App

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Looking for a way to improve your business website but not sure where to start, we’ve highlighted several ways Google analytics for business growth.

How Google Analytics Is Helpful for Business Growth ?

If you want to improve your business website but aren’t sure where to start, you’re in the right place. The answer lies in one key resource: data. You might wonder, “Why data? How will it help me?” If you’re not a tech expert and your sales seem steady, it’s easy to think you’re doing fine. And for some small businesses, focusing only on sales numbers might seem sufficient. However, there’s a challenge you can’t ignore—your customers are online, and they’re on Google, where they have access to countless options, including your competitors.&nbsp;
This is where Google Analytics (GA) can make a difference. Over 40 million websites already use Google Analytics, with that number steadily growing. Yet, many small business owners overlook its potential, often finding the data overwhelming or unclear. If that sounds familiar, don’t worry—we’re here to help. In this guide, we’ll show you how Google Analytics can be a game-changer for your business, driving growth and giving you a competitive edge. Read on to discover how it works and how you can benefit.&nbsp;
<h2 style="text-align:start;">1. Uncovers Marketing Channels That Drive the Most Traffic&nbsp;</h2>
Google Analytics helps business owners know where their site traffic comes from, whether it’s social media or organic search. Understanding the source of your traffic can help you fine-tune your marketing campaigns to increase traffic flow from one source and drive more traffic from other sources. Also, you’ll get to understand which marketing campaigns work and which ones don’t. This way you can decide which campaign requires more of your time, energy, and money. For example, if a Facebook Ad isn’t driving as much traffic to your site as you expected, you can shift your focus to organic search traffic by optimizing your site with relevant keywords. If next month’s Google Analytics shows an increase in organic traffic, then allefforts paid off. Besides traffic data, Google Analytics also provides business owners with information about leads and sales.&nbsp;
<h2 style="text-align:start;">2. Determines Your Audience Geographical Location&nbsp;</h2>
Through the Google Analytics acquisition section, you can find a detailed report of the location of your visitors. You can use this information to steer your marketing efforts in the right direction. Once business owners have an idea where most of their audience is located, they can modify their business to better suit the needs of these specific audiences. With the help of the data, you can also formulate marketing and SEO strategies and solutions that address your users’ frustration points. Furthermore, you can measure the potential of the product and service you provide. You can then use data to re-affirm your current targeted market or find new markets ideal for your small business.&nbsp;
Read Also: <a href="https://www.rateusonline.com/smartest-web-analytics-tools-for-business-growth/" target="_self">Smartest Web Analytics Tools For Business</a> Growth&nbsp;
<h2 style="text-align:start;">3. Delivers Information on Site’s Demographic&nbsp;</h2>
When it comes to making business decisions, it’s crucial to enhance the user experience rather than hurting your current customers. It’s even more rewarding if you can attract the attention of new customers. If you want to make safe and well informed decisions, you need to understand your visitors first, and Google analytics can help you achieve that. With the help of GA, you can find all the information about your visitors’ gender, location, interests, etc. Alternatively, you can learn about what technology (mobile devices, browsers, and operating systems) they’re using to access your website. As such, you can test how compatible your website is with those technologies. Then, determine which improvements you can make. For example, if most of your visitors access your website via a mobile device, it’s wise to make your site more mobile-friendly. You can also create translations for your website to appeal to the audience from different locations. Information about your site’s demographics allows you to know whether you’re targeting the right audience. When you analyze the data, you’ll get to identify what sections of your business you need to concentrate your efforts on.&nbsp;
<h2 style="text-align:start;">4. Reveals The Most Profitable Marketing Channels&nbsp;</h2>
When your landing page has a conversion goal set up on GA, you can identify which marketing channels are worth your effort and time. For instance, if you set up Facebook Ad and the link attached to your ad directs visitors to your site’s landing page. The page can gather various information about your visitors and send them a free guide. GA will show you which ad sent the most visitors to your landing page and the number of individuals who filled out the forms completely. Besides that, websites owners can see referral sites. So, if an individual visits their sites by clicking a product or form on another website, they can see the conversion rate. Google Analytics makes it easier for websites owners to see the number of people who visit the different pages on their websites. They can also determine which path users take to move from one page to another. This data coupled up with the conversion rate can help boost the effectiveness of their website pages.&nbsp;
<h2 style="text-align:start;">How Google Analytics 4 (GA4) Is Helpful for Business Growth&nbsp;</h2>
Google Analytics 4 (GA4) is the latest iteration of Google's analytics platform, designed to provide businesses with enhanced tools for data-driven decision-making. Unlike its predecessor, Universal Analytics, GA4 is more focused on user-centric measurement and predictive insights. Here’s how GA4 can contribute to business growth: &nbsp;
Google Analytics 4 (GA4) is a powerful tool for business growth, offering advanced features like cross-platform tracking, event-based data models, and AI-driven insights. Unlike its predecessor, GA4 provides a unified view of customer interactions across websites and mobile apps, enabling businesses to understand the entire user journey. Its event-based tracking allows for more granular insights into key actions like purchases or downloads, while AI-powered predictions help businesses target customers likely to convert or churn. Additionally, GA4's focus on privacy ensures compliance with regulations like GDPR and CCPA, building trust with users.&nbsp;
With deeper integration into the Google ecosystem and customizable reporting, GA4 empowers businesses to optimize their marketing strategies and focus on long-term customer value. Features like real-time data monitoring, funnel analysis, and lifetime value metrics enable agile decision-making and sustainable growth. By leveraging GA4’s comprehensive analytics and privacy-first approach, businesses can make informed, data-driven decisions that enhance customer experiences and drive competitive advantage. &nbsp;
<h2 style="text-align:start;">How Companies Use Google Analytics&nbsp;</h2>
Google Analytics offers business owners a wealth of information about their consumers’ behaviors and websites. Using the data, business owners can critically examine their websites and make improvements. As a result, they will improve user experience and increase traffic. At first glance, GA might seem scary. But if you wish to boost the growth of your dynamic and customer-focused startup, you need a quality site that represents your business. Google Analytics data can help you improve your website by providing more insight about your website traffic, where they’re coming from, what topics they’re interested in, and which pages they visit the most. That said, here’s how companies use google analytics:&nbsp;
<h4 style="text-align:left;">1. To Determine How They Stack Up Against Competition&nbsp;</h4>
Using GA’s benchmarks tab, businesses can determine how they’re doing compared to their competitors. Of Course, the data is not 100 percent accurate since some of their competitors don’t use GA. But it’s much better than having nothing. They provide them with insights on how their website ranks compared to other sites in their industry.&nbsp;
<h4 style="text-align:left;">2. To Figure Out How Long People Stay on a Website&nbsp;</h4>
Increased traffic to a page means increased sales. But sometimes, businesses need to control how long people stay on their websites. The speed by which people leave a website after checking the first page is called bounce rate. Using Google Analytics, businesses can see the time visitors stay on site, and time sped on-page. This way, they can know how long people stick around their websites. If visitors are not sticking around, your website needs some modification. Maybe it’s the poorsite design or the product/service you’re offering that doesn’t meet their needs. Either way, you need to figure out where the problem lies so you can boost your revenue.&nbsp;
<h3 style="text-align:left;">3. To Segment Customer Base&nbsp;</h3>
Segmentation allows businesses to understand how their users behave on their websites. GA’s Advances Segments classify website users based on certain criteria and tell business owners how various groups(segments) interact with their websites. From there, it compares the performance of the segment with how the whole site performs. For example, a watch store might have a specific collection of high-end watches. They may have only a specific group of customers (segment) that purchase these watches. To properly target this segment with a marketing campaign, the business can create a segment on Google Analytics. As a result, they can add more value to their marketing strategy.&nbsp;
<h4 style="text-align:left;">4. Google Analytics for Business Website&nbsp;</h4>
Information from Google analytics can position businesses to make more informed sale and marketing decisions. Furthermore, it can improve their websites to attract more traffic and convert visitors into leads. Now, let’s dive into how you can install Google Analytics for business websites. The installation of Google Analytics depends on how the business website is built. The process is hassle-free and fast, but you might need some technical know-how. It’s straightforward, and with a little help, GA will be up and running, and you can start collecting data.&nbsp;
<h2 style="text-align:start;">Step-by-Step Process of Installing Google Analytics&nbsp;</h2>
<h4 style="text-align:start;">1. Set up a Google Account&nbsp;</h4>
The first step is to create a <a href="https://analytics.google.com/" target="_self">Google</a> <a href="https://analytics.google.com/" target="_self">Analytics accoun</a>
<h4 style="text-align:left;">2. Get Your Website Tracking Code </h4>
A global Tracking Code allows GA to capture your website traffic data and feed it to your Google Analytics Account. The tracking code must be installed in every “Header” on your site’s page. Here’s where you might need to help of a developer. But if you’ve built your website on Wix, Weebly, or Squarespace, you can use Google Analytics integrations available on the DIY site builder platform.&nbsp;
<h5 style="text-align:start;">3. Verify Successful Tracking&nbsp;</h5>
You can verify if you’ve successfully installed Google Analytics on your site using the following methods: 
Wait and See It usually takes between 1 to 2 days before you receive data in your Google Analytics accounts. After two days, visit Google Analytics’ official website. Go to website View and tap to see if any standard reports contain data. 
Check The Real-Time Reports If two days seems a lot, check the Real-Time Reporting section in GA to ensure data is getting processed. Head to Reports&gt; Real-Time, and if you see data getting populated, then you’re set. 
<a href="https://en.wikipedia.org/wiki/Google_Assistant" target="_self">Google Tag Assistant</a> is fairly simple to set up. It’s a chrome extension that ensures all Google Tracking tags are working correctly on your website and others. Using the plugin, you can change your future tags and scrips instantly verifying that they are firing as meant to. You can also install Google Analytics by setting up <a href="https://en.wikipedia.org/wiki/Tag_management_system" target="_self">Google Tag Manager</a>. On that note, Google offers its users lots of documentation on how to install Google Analytics for business websites. 
<h4 style="text-align:left;">Conclusion&nbsp;</h4>
Google Analytics can change your business in ways never thought possible. Setting it up for your website is just the start. The more time you spend using GA, the more you learn. After a while, you’ll be able to improve your online presence, generate quality traffic and eventually generate more leads. The internet is full of Google Analytics for business articles. Read them to get a more in-depth understanding of this powerful platform. This way, you can take advantage of all its benefits.&nbsp;

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How Google Analytics Is Helpful for Business Growth

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The usage of hashtags has surged significantly on social media. Here are some of the best free Instagram hashtag analytics tools you can use:

How To Do Analysis On Free Instagram Hashtag Analytics ? Pro Tips

The usage of hashtags has surged significantly over the past couple of years on social media. Most companies create custom hashtags for their campaigns, which makes it easy for them to keep track of conversations and relevant posts. Hashtags have proven to be very useful over the years, has most brands and businesses have been able to record huge successes by expanding the reach of their business and creating more awareness with hashtags. 

While hashtags are very important, you need to know how to analyze hashtags on Instagram analytics to be able to make the most out of the data you get. Fortunately, there are many hashtag analytics tools out there that you can use to analyze your hashtags to make well-informed decisions. 

With the right Instagram analytics tool, you would be able to understand how your social marketing efforts are paying off. You would be able to know the strategies that are working and the ones that are not. This would help you to know where you need to put more effort to enhance your results and ROI. Here are some of the best free Instagram hashtag analytics tools you can use:
<h2>Hashtag Analytics Tool – Best Instagram Hashtag Analytics App</h2>
<h3>1. <a href="https://keyhole.co/">Keyhole</a></h3>
Keyhole is a highly reliable hashtag analytic tool. This tool comes in handy when researching new hashtags or when trying to see trending hashtags. With this tool, you can search for any hashtag (whether new or trending) and get real-time data. You would be able to track who is using it, the frequency of usage, and other vital data that can help you get the most out of Instagram hashtags. 

<img class="img-fluid wp-image-10578 size-full aligncenter" src="https://cmsapi.rateusonline.com/public/uploads/2021/11/keyhole.png" alt="instagram analytics graph" width="662" height="432" />

This tool is also versatile, as you can use it to track hashtags on Twitter as well. The tool will show you the number of posts with your hashtags within a specific timeframe. It will also show you the first time your hashtag was used as well as when it started getting engagements. Keyhole has several monthly plans, but you can start using the tool for a free trial. 
<h5>Read More: <a href="https://www.rateusonline.com/smartest-web-analytics-tools-for-business-growth/">Smartest Web Analytics Tools For Business Growth </a></h5>
<h3>2. <a href="https://youscan.io/">YouScan.io</a></h3>
YouScan is another very powerful social media analytics tool that you can use to analyze hashtags on Instagram. One of the unique features of this tool is that it also allows you to analyze images. This social media intelligence platform is powered by artificial intelligence, and it boasts industry-leading image recognition capabilities.

<img class="img-fluid alignnone wp-image-10579 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/11/1-.png" alt="YouScan social media analytics tool" width="1088" height="660" /> 

This tool also comes in handy in other aspects of your brand such as helping you to manage your brand reputation, understand your brand perception, and carry out rapid market research. It can also help you to find brand ambassadors and influencers as well as to measure your marketing performance.
<h5>Read More: <a href="https://www.rateusonline.com/free-instagram-analytics-tools/">Free Instagram Analytics Tools You Should Be Using in 2021</a></h5>
<h3>3. <a href="https://later.com/instagram-analytics/">Later</a></h3>
If you are looking for a very effective Instagram analytics tool to enhance your Instagram marketing strategy, you should consider it later. This platform offers a wide range of features that will not only help you to analyze hashtags on Instagram but also enhance marketing strategies. 

<img class="img-fluid alignnone wp-image-10580 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/11/2-.png" alt="social media posts engagement data on lateron social media analytics tool" width="1088" height="660" />

The Linkin-bio feature of this tool is one of its major selling points. This unique feature makes it possible for you to link your IG posts to specific URLs like product pages. With this, you can track page views, website clicks, click-through rates, and more from your IG profile. You would also be able to track the number of sales generated by each post. 

This tool has a freemium and premium version. The freemium package offers the basic tools while the premium will give you access to all the features of the platform. It will also give you access to tools like Instagram Story insights. 
<h3>4. <a href="http://sproutsocial.com/">Sprout Social</a></h3>
Sprout social is increasingly becoming popular because of its Instagram analytics and hashtag tool. With the Instagram Analytics tools of Sprout Social, you can manage and grow your IG presence with ease. With this platform, you can analyze several vital Instagram metrics such as Instagram hashtag performance, Instagram post-performance, Instagram audience growth, Instagram Story performance, and more. 

<img class="img-fluid alignnone wp-image-10581 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/11/sprout.png" alt="sprout social Instagram analytics and hashtag tool" width="662" height="423" />

This tool also allows you to analyze the performance of your competitors on Instagram, ensuring that you are always ahead in the game. The platform also offers a 30-day free trial to start monitoring and analyzing your Instagram performance. After 30 days, you would have to start paying $99 per month for one user. 
<h3>5. <a href="https://www.commandforig.com/">Command for Instagram</a></h3>
Command for Instagram is one of the most affordable Instagram hashtag analytic tools. This tool is very cheap, and it offers outstanding hashtag analytics, making it a great option for those with a limited budget. With this tool, you can monitor the performance of your IG hashtags. This will help you to see the hashtags that are delivering the most engagement for your business. It will also show you the comments and likes generated by your hashtags. 

The tool will help you find out the hashtags driving the highest engagement for your brand. With this, you would have critical insights into the interests of your target audience. The tool is free to download, but the premium version costs $9.99 per month. 
<h3>6. <a href="https://pro.iconosquare.com/">Iconosquare</a></h3>
Iconosquare is one of the best, most popular Instagram management systems. This tool comes with many useful features that allow you to make the most out of Instagram. In addition to allowing you to analyze your hashtags on Instagram, this tool allows you to track comments, get in-depth analytics, schedule posts, and respond to comments. 

You can access the hashtag analysis features of this tool in its higher price plans – Elite package and upward. With this tool, you can measure the engagement of your hashtags. It also allows you to assess the growth of campaign or branded hashtags. 

The tool is also very easy to use. It comes with easy-to-navigate menus with clear instructions in every section. Once you add a hashtag to your dashboard, you can start tracking the hashtag – it is that easy. It also has an overview chart that allows you to compare hashtags. It will show you metrics like the percentage of geotagged media and the number of posts that contain the hashtag. 

This tool is also great for team players and social marketers because it allows for data exportation. You can download all your data as a .CSV file. Their pricing is also reasonable compared to other high-end platforms. With a starting price of $29 per month, you would have access to most of its features. 
<h2>Best Free Hashtag Tracking Tools</h2>
<h3>1. Instagram Insights </h3>
Instagram Insights provides one of the best ways to analyze hashtags on the platform. It is the inbuilt Instagram analytics app, and it can be accessed by those using a Creator Account or Instagram Business. 

This built-in tool provides quality insights into the performance of your account, including your ads, reach, followers, and engagements. This tool is 100 percent free, but it might not be the best option for serious social marketers. It is best suited for light, short-term tracking. 
<h3>2. <a href="https://www.pixlee.com/instagram-analytics">Pixlee’s Free Instagram Analytics</a></h3>
If you are looking for a free, yet powerful Instagram hashtag analytics tool, this is one of the best options you have. With this free tool, you can easily search and track hashtags on Instagram. Every week, you will get reports on the statistic of your hashtags. 

<img class="img-fluid alignnone wp-image-10582 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/11/pixlees.png" alt="Pixlee’s Free Instagram Analytics" width="1005" height="506" />

It allows you to keep track of both social media user-generated content and your brand-created content. This tool also comes with other great tools such as social listening features, which makes it easy for you to identify the top influencers of your brand and monitor conversations about your brand. 

The tool will also show you snapshots of customer posts about your brand. It is very easy to use; you do not need to be tech-savvy to use the tool. 
<h3>3. <a href="https://ritetag.com/">RiteTag</a></h3>
RiteTag is another free Instagram Hashtag Analytics and highly reliable tool that you can use to analyze your hashtags on Instagram. This tool comes with many great features that make it easy for you to expand the reach of your brand on Instagram. If you are not sure which <a href="https://www.forbes.com/sites/forbescommunicationscouncil/2017/12/28/how-to-effectively-use-hashtags-to-grow-your-business-following/">hashtags to use</a>, this tool can suggest several relevant hashtags for you. 

It would provide you with information about the exposure, reach, and engagement of your hashtags. In addition to being highly active on Instagram, you can use this tool on other social media platforms such as Twitter and Facebook. This means you can manage your hashtags across different social platforms all in one place. 

The tool also provides instant feedback on hashtags. In addition to suggesting hashtags to use, this tool can also recommend hashtags that you should not use. It provides accurate analytics on your hashtags, helping you to keep track of your success. It does not provide analytics for only the hashtags you are using but also the ones you are following. 

Final Thoughts

Hashtags are very important, and they play a key role in your overall Instagram strategy. They cannot replace good creative and great content but they contribute significantly to the success of your marketing strategy on social media platforms. As such, knowing how to analyze and use your hashtag data effectively in your social media strategies is very important. With the free Instagram hashtag analytics tools above, you would be able to analyze and measure the performance of your Instagram hashtags, which can help you make data-driven decisions about your business.

How To Analyze Hashtags On Instagram Analytics

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Multiple web analytics tools have multiple unique functionalities. Here, we have sorted the best web analytics tools to help your business grow in no time.

Web Analytics Tools For Business Growth By RateUsOnline

According to the UK Office for National Statistics, 45% of all UK businesses have a website. And over the next 5 years you can expect many more companies will move their operations online. The main reason businesses want to be online is so that they can reach more customers and deliver quality products. But what if you could understand how your website performs and how your customers respond to your site? What if you could gain information via your website and your competitors that you could use to overtake your competition? Well, all this has been made possible courtesy of smart web analytics tools. The tools are pretty efficient in helping you gather essential data about your business from your website. To know more about how these tools operate, follow along and let us unravel this mystery. There are thousands of website analytic tools available for use. Hence the options can overwhelm you. However, in this article, we have sorted out the best web analytics tools to help your business grow within no time. Multiple tools have multiple unique functionalities. However, after laying them all down for you, your options will seem a bit clearer. The web analytics tools discussed in this article will, without a doubt, provide the proper insight into your web strategy.&nbsp;
<h2>What exactly is Smart Web Analytics Tools</h2>
Before we move into the smartest web analytics tools, let us first understand what web analytics entails. Web analytics can simply be defined as: The Quantitative and qualitative data analysis from your site and your competition's site. It aims to drive continual improvement as per customer online experience, which in turn breeds more customers. The outcome of using these tools is growth both offline and online.
· Website traffic (how many users visit your site)&nbsp;
· Pageviews &nbsp;
· What pages are most popular&nbsp;
· How long do users spend on yoursite &nbsp;
· If there is a part of your website that needs improvement &nbsp;
· How many users buy or engage with your product or services.The best part is that the information is provided as per your website and your competitor’s website. After gaining all this information, the next question pop-ups. What are you going to do with the knowledge gained? Well, that is simple. You can compare your website with your competition’s to understand the points you need to improve. You also get to know the points that are working well with the strategy of your site. And that is just the tip of the iceberg. With such information, you can completely alter your customer online experience and make it better and meaningful.&nbsp;
<img src="https://cmsapi.rateusonline.com/public/uploads/2021/10/web-analytics2-1024x713.jpg" alt="web analytics tools for businesses" style="height: ;width: "/>

<h5>Read Also: <a href="https://www.rateusonline.com/free-instagram-analytics-tools/" target="_self">Free Instagram Analytics Tools You Should Be Using In 2021</a></h5>
<h2>What was the First Web Analytic Tool?</h2>
Technology has grown over time, and so have analytic tools. Well, the very first web-analytic tools to be used took the "<a href="https://www.easytechjunkie.com/what-is-a-hit-counter.htm" target="_self">hit counter</a>" form. Hit counter or web counter were code chunks coded using PHP script. The codes display a simple number image that incremented each time these code chunks were run. Of course, the hit counters lacked in terms of metrics sophistication, but well, the tech had not advanced back then. However, the tools were great as per user interaction.&nbsp;
<img src="https://cmsapi.rateusonline.com/public/uploads/2021/10/web-analytics3.jpg" alt="discussion on web analytics insights" style="height: ;width: "/>
<h2>Web Analytics Tools</h2>
<h3>1. Google Analytics</h3>
Rated as one of the best web analytics tools worldwide, Google analytics is undoubtedly a must-have tool for your business. Using this tool, you can:&nbsp;
1- Track and perform analysis on your web traffic. 2- Track the keywords that are bringing in more visitors to your website. 3- Track the design aspects as per your website that are turning customers off.
You can also understand information regarding your site’s visitors, Traffic source (how users got to your website), set up goals, and understand the performance of your ecommerce store. Go with this tool, you can scale your business up and give your competition a run for their money. However, the tool has a downside. Google analytics takes a pretty long time to update successfully. But as per other functionalities, it is fantastic. The tool has also been around for a relatively long time, hence proven effective by many users.&nbsp;
&nbsp;
<img src="https://cmsapi.rateusonline.com/public/uploads/2021/10/google-analytics.png" alt="google analytics web tool " style="height: ;width: "/>

<h3>2. Yahoo Website Analytics</h3>
After mastering Google Analytics, Yahoo website analytics gives you a chance to survey your website further. The tools provide: Great access controlling options, a pretty simple multi-site analysis approach, Real-time and raw data collection, site visitors behaviour, demographic report as well as customized options. Yahoo provides a chance for you to take things up a notch from Google analytics in terms of: Customization, Profiling and Filtering. Hence if you wish to gain more understanding about your website, then Yahoo is the tool for you.&nbsp;
<h3>3. Crazy Egg</h3>
Mouse movement in a website – mouse movement mostly goes hand in hand with eye movement, which means people mostly look at what they point at on a website. Hence when you track mouse movement, you know the points that attract your visitors the most. The mouse movement functionality is excellent for adverts.&nbsp;
Clicks in a website – Clicks portray visitor-site interaction. Hence, the points that have more clicks are the points that visitors interact with the most. Using this information, you can know the points that require modification and those that do not. Crazy Egg is truly a phenomenon tool. For rapid growth, this tool is a must-have.&nbsp;
<img src="https://cmsapi.rateusonline.com/public/uploads/2021/10/crazyegg.png" alt="heat map on crazy egg tool" style="height: ;width: "/>

<h3>4. Google Web Optimizer</h3>
Google web optimizer is a free tool that provides testing services for your website. For example, you can successfully rotate varying web content segments to see the placement and sections that gain more clicks using the tool. It also tracks the number of clicks that generate the most sales. Using Google web optimizer, you can easily choose the part in your site to test. Some testable parts include: text, headlines, and images. You can select any of the parts above, experiment on them until you gain a positive response from your customers.&nbsp;
Google web optimizer is a great tool that you can use to test: content, landing pages, multiple site versions running at the same time and run complex variations of your website. The tests carried out with this tool helps you gain information that you can use to improve your website. When used appropriately, your site can acquire more visitors within a short period. The app also has a fantastic user interface which makes it pretty easy to use.&nbsp;
<h2>Which Web Analytic Tool Records User Responses on Video?</h2>
There exist tools that use video functionalities to gather information for you via your website; these tools include:&nbsp;
1. UserTesting&nbsp;
Well, <a href="https://www.usertesting.com/" target="_self"><ins>UserTesting</ins> </a>is a pretty unique website testing tool. Using this tool, you can gain almost accurate data on visitors-site interaction via video functionality. All you have to do is hire some people to undertake a task on your website, maybe do their shopping. The users are recorded as they carry out their tasks. In less than one hour, you get your feedback. UserTesting lets you get into your visitor's minds, not literally, but in that, you almost know what they are thinking. Hence you can use the feedback gained to improve your website, which in turn will earn you more visitors.&nbsp;
2. MouseFlow&nbsp;
Crazy Egg and UserTesting are two excellent tools. But now, imagine merging their functionalities into one app. That is what MouseFlow is all about. Using MouseFlow, you can: See visitors using your website via video that includes each mouse movement and mouse click they make, keystrokes, and scrolling. View the heat map as per different periods. You can hence track the effects of any alteration made to your website.The tool can be used to test more than one site, which makes it pretty effective. Hence for the ultimate video web analytic tool experience, this is the tool to go for.&nbsp;
<h4>Conclusion</h4>
Websites, when well-managed, can grow your business immensely. Using the website analysis tools provided in this article, you can easily track the website's visitors, gain user details, and much more. Using this information growing your business online and offline becomes pretty easy. Hence, make use of these tools and note the difference.&nbsp;

Smartest Web Analytics Tools For Business Growth

Survey Suggestion Opinion Review Feedback Concept

Product review sites do boost sales. But do you know what are the best consumer product review sites and most reliable ones that you must follow.

Product Review Websites For Online Entrepreneurs/Business Oeners

When dealing with products online, one way to gather important customer feedback is through the product's review. The reviews reveal a lot about the product from the consumer's point of view. Once you, as an Online Marketer, gain access to such information, you can use it to gain more customers for a product. This article will focus on the best consumer product review sites and why reviews are essential in this profession. 

<img class="img-fluid wp-image-10544 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/10/reviews_1.jpg" alt="star rating for online businesses" width="2000" height="1333" /> Customer reviews, feedback, rating, ranking and service concept.

Most people focus on the product reviews left on their websites. However, there are other websites that offer a collection of reviews for different products. From these sites, you can gain information on various products all at the same time and place. You can then use the reviews to boost your products sales within no time, pretty straightforward. But do these sites hold legit reviews? Can the reviews help your organization? We shall answer this and more questions in this article, so follow along.
<h2>Consumer Product Review Sites</h2>
<h3>1. Viewpoints</h3>
Viewpoint is a consumer-based review site. The site deals with reviews on household appliances and goods. A consumer who wishes to make household purchases mostly head on to this site to gather information about the product they want to purchase. Most of the products reviewed on this site include:
<ul>
 	<li>Mattresses </li>
 	<li>Blenders</li>
 	<li>Washing machines </li>
 	<li>Beauty products</li>
</ul>
The list above defines the type of product that you might find reviewed on this site. The list is, however, pretty long.

If you are marketing products that fall under this category, then viewpoint is the perfect review site to head on to.
<h3>2. TestFreaks</h3>
TestFreaks is a pretty massive site. The site has reviews on any product that you can think of. It does not specialize. The site has reviews on:
<ul>
 	<li>Sports equipment</li>
 	<li>Household equipment </li>
 	<li>Electronics </li>
 	<li>Entertainment and so on.</li>
</ul>
The best part about this site is that it contains +100 reviews on each product. That makes the site pretty significant. The site also provides star ratings, with the stars raging from 0 through 5 accordingly.

TestFreak has an average of 30 million reviews on products and also ratings. As an online marketer, these reviews could help you out. Plus, remember that the site is not limited in terms of products, which means that you can access reviews of any product you wish.
<h5><a href="https://www.rateusonline.com/how-to-use-online-business-directory-to-beat-your-competition/">Read Also: How To Use Online Reviews To Beat Your Competition</a></h5>
<h2>Famous Review Sites</h2>
<h3>1. Amazon Customer Reviews</h3>
The Amazon platform has been around for a while now, and they are well known globally. Back in 1995, Amazon launched the first-ever online product review section for their platform. Now consumer could share their experience about the products that they purchased via Amazon. However, since Amazon has been around for a while, this makes them one of the most reliable review sites on the internet. 

<img class="img-fluid alignnone wp-image-10545 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/10/reviews_2.png" alt="amazon customer reviews" width="567" height="298" />

Amazon uses a straightforward rule. If a particular product is their platform, it must go hand in hand with its product review.

On amazon's platform, you can find millions of products, each bearing its independent reviews. Therefore if you are looking to dive into product reviews, then Amazon should be your first option. All you have to do is search for a specific product, even your organization's product, and check on the reviews.

Amazon also offers a star rating functionality for every product available on the site. The stars typically represent the consumer opinion on a specific item. Therefore by just a glimpse, you can tell how good a product is doing on the platform.
<h3>2. Facebook</h3>
You have probably heard about Facebook but from a social media point of view. However, did you know that you can find product reviews on these platforms too! 

The site has an average of 85.57 million users, and that is on a monthly basis. But how does the review functionality of Facebook work?

<img class="img-fluid alignnone wp-image-10546 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/10/reviews_3.png" alt="review on facebook" width="817" height="436" />

Since most users spend a lot of their time scrolling through images and commenting, all producers have to do is post a product. Different people then comment on the image in the comment section. And those are basically the reviews, pretty simple, right? Well, that is why the platform is pretty famous.

So all you have to do is head on to Facebook, look for a posted image, and go through the comment. You will gain a lot of knowledge from those reviews.
<h2>Most Reliable Review Sites</h2>
<h3>1. Angi </h3>
Have you heard of the platform known as Angi? If no then worry not because we have got you. Angi is a high-end website for reviews; it is pretty popular in America. The platform gathers reviews on products of over seven hundred and twenty household-related services. Members of the platforms submit over sixty thousand reviews each month about every organization they employ. 

The best part about the website is that it has ratings that range from A through F. Angi also has different administrators that constantly monitor the reviews to ensure that the reviews are honest and not fake. You can therefore be sure to receive high-end, honest, and solid feedback from this platform.

To access the contents of this website, you require to pay a small fee to become a member of the site. Once in, you gain access to many reviews on different products based on the household section. Even though you might think that the fee is a bit extra, remember that it has an upside too. The fee dictates that whoever reviews products on the site is committed to providing honest and thought-out information. 

Another upside on Angi is that the platform reveals some personal details about the reviewers. Therefore fake reviewers avoid this website at all costs. 

As an online marketer, you can open an Angi account and then encourage your customers to leave reviews about the service or product you offer. With such a vast connected community, more reviews mean that you are more likely to gain more customers within no time.
<h3>2. Quora</h3>
Quora is a pretty massive platform. It has been known to provide a lot of product reviews, making its way into this article. In general, Quora is known to be an internet knowledge market. Quora functions in a question then answer format. That means that it is also pretty reliable as the answers are mostly not forced or fake.

Quora has notable contributors that include politicians, for example, Hillary Clinton and individuals from Silicon Valley.

The viewership of the platform is growing rapidly. Therefore, as an online marketer, you should use this chance to ask questions about your product on the site. Once you ask the right question, you will most probably receive almost immediate feedback from multiple individuals. 

Quora has a free membership offer, but you have to ensure that your content obliges to the site's standards. If your content is excellent and meets all of the site's requirements, you will probably benefit a lot from the site. However, if you post content that does not align with the site's requirement, the chances are that you will be banned from Quora.

Another upside about quora is that you can access other people's question threads about a product. In doing so, you get to learn more about the product without the posting hassle.
<h2>Best Consumer Product Review Sites</h2>
<h3>1. Trustpilot </h3>
Another fantastic platform that offers access to multiple reviews is Trustpilot. The platform provides reviews that are user-generated. Trustpilot Originally functioned in Denmark alone. However, now it functions in sixty-five different markets, which include the United Kingdom. 

So how did this platform grow, and why should you make use of their reviews? 

Trustpilot, like all other platforms featured in this article, strives to:
<ul>
 	<li>Help consumers make informed and more intelligent purchases </li>
 	<li>Help individuals purchase items with confidence </li>
</ul>
Trustpilot believes that people who share ultimately care. Therefore, they offer a platform where individuals can share experiences in a transparent manner, all product-related. 

In Trustpilot, you can ultimately interact with consumers, gain feedback about a product, and share your opinion. In doing so, you learn more about the product you are marketing from the user's point of view. You also get to market your product on the same platform, proactively though.

With a simple <a href="https://www.campaignmonitor.com/resources/glossary/email-campaign/" target="_blank" rel="noopener noreferrer">email campaign,</a> you can encourage multiple reviews on this platform. All you have to do is add on a link that directs people to this site, then leave the rest to them.

Trustpilot also has another added advantage for online marketers. Once your product becomes popular on the site, they provide a separate listing in terms of search results. Therefore once a person searches for a product that you are marketing, your product is displayed first. With this functionality, you can ultimately gain more customers. 
<h3>2. Yelp </h3>
Yelp is another consumer product site that is efficient. The site receives an average of 40.47 million users per month; those are many consumer reviews. 

<img class="img-fluid alignnone wp-image-10547 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/10/reviews_4.png" alt="consumer review on yelp product review site" width="473" height="659" />

Yelp offers a platform whereby a user can easily voice their opinions about a product via published reviews. The reviews are primarily focused on local businesses. Therefore you can gain information on any local product from this website. 

Yelp has over 100 million reviews, and the number keeps on growing each day. Therefore for consumer product reviews, this should be the site to go to. 

Conclusion 

If you want to attract more consumers to your organization's products, then product reviews should be your first go-to place. We hope that the famous review sites discussed in this article will provide you with the information you require.

Product Review Websites for Online Marketers 

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Free Instagram analytics tools has form an essential part of tracking and campaign optimization strategies. Take a closer look at few of them.

Free Instagram Analytics Tools You Should Be Using In 2021

Even though Instagram is still considered somewhat of a new player in the social media industry, particularly when compared to Twitter and Facebook, the platform has seen significant growth in just a decade’s time. From the very first Instagram post, representing a dog close to a local taco stand. The platform has evolved, with<a href="https://www.brandwatch.com/blog/instagram-stats/"> over 40 billion photo posts</a> being shared on the platform every day. There are currently<a href="https://business.instagram.com/"> over one billion people</a> who use their Instagram account on at least one occasion every month. 

Instagram was initially developed as a platform where people can share photos and videos related to their personal life. Today, however, many businesses also utilize the platform as a way to reach their audience more efficiently. 

<img class="img-fluid alignnone wp-image-10527 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/10/insta_2.jpg" alt="free instagram analytics tools business should use " width="2000" height="1333" />

The platform does offer multiple opportunities for businesses and influencers. Failure to properly track Instagram campaigns can result in wasted ad campaign money. It is important to understand how each of your campaigns is doing. This helps you optimize future posts and strategies for better results. 

In this post, we take a closer look at free Instagram analytics tools. These tools should form an essential part of your tracking and campaign optimization strategies. 
<h2>Instagram Insights</h2>
It is important to understand that many people are asking “does Instagram have its own analytics?” - and the answer is yes. When it comes to looking at insights into your own Instagram account, what better way than to utilize the tools already provided by the platform. Many people overlook the fact that Instagram has a built-in analytical platform. This platform can provide you with a range of useful data. This makes it one of the most convenient free Instagram analytics tools. 

The tool does not cost any money. It can be used even if you do not take advantage of the ad platform offered by Instagram. One thing to note, however, is that you will need an Instagram Business account to utilize the insights feature. 

It is free to set up an Instagram Business account. If you currently have a personal account that you wish to use, then simply convert it into a Business account. 

There are several useful features offered by<a href="https://help.instagram.com/1533933820244654"> Instagram Insights</a>. The platform gives you some insight into your current audience, with extensive details on location and other data. This allows you to determine the most important audience you should cater to when setting up campaigns. 

There are a few limitations in terms of Instagram Insights. The platform does not provide as many details as some of the other tools out there. Additionally, you can only use the insights feature from Instagram on a mobile phone. No desktop app or web application is available. Still, for people who are only starting out and want to avoid spending a lot of money on an analytic platform, Instagram Insights remain an excellent point to start with.
<h5>Read Also: <a href="https://www.rateusonline.com/instagram-stories-strategy-for-brands/">Instagram Stories Strategy For Brands! Pro Tips</a></h5>
<h3>SocialBakers</h3>
If you are looking to get a scoop on what makes your competitors rank, then SocialBakers might be the tool for you. This particular platform was developed with a primary focus on competitive analysis.

<a href="https://www.socialbakers.com/" target="_blank" rel="noopener noreferrer"><img class="img-fluid alignnone wp-image-10528 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/10/insta_3.png" alt="SocialBakers analytics tool " width="748" height="444" /></a>

 Additionally, this free instagram analytics tools is excellent for people who prefer platforms that offer visual feedback on their statistics and analytical data. You can enter your Instagram profile’s details and then get extensive data on your current account. Additionally, the SocialBakers platform also allows you to determine who your main competitors are. 

The intelligent technology used by SocialBakers also ensures you are able to determine which competitors you can use as a way to gain more insight into the audience you should be targeting. 

While competitive analysis is an important feature offered by SocialBakers, there are other noteworthy functions as well. This includes a view on your own profile, which tells you about the top-performing posts. You can see which posts perform better than others. The tool also helps you identify the hashtags that give your posts a better boost. These are the hashtags you can utilize in future campaigns to help drive more results for every post you publish. 
<h3>Iconosquare</h3>
Iconosquare is a multipurpose tool that you can use to assist with monitoring your performance. The application reports on Instagram campaigns, as well as help you make smarter choices with future posts. One of the key features offered by Iconosquare is its ability to give you access to a social monitoring suite. The three-in-one design of the platform also adds to the benefits you gain when utilizing Iconosquare. 

<a href="https://pro.iconosquare.com/" target="_blank" rel="noopener noreferrer"><img class="img-fluid alignnone wp-image-10529 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/10/insta_4.png" alt="Iconosquare multi purpose tool " width="967" height="523" /></a>

After connecting your Instagram account to Iconosquare, you get access to a calendar view. This is an incredibly useful tool for people who schedule outposts on their Instagram account. The calendar tool not only shows you how each of your posts is doing but also gives you estimations on when the next post will do best. This includes both a date and time. By posting content at the designated time, or scheduling it using an external tool, you are able to maximize the results you gain from your Instagram campaigns. 

Apart from helping you schedule your posts, the platform is also effective for analyzing the current performance of your posts and Instagram storage. You get an overview of your reach, impression count, and engagement on your posts. 

You can get full access to the entire platform for free when signing up for the two-week trial offer. After this, you can still access a number of free tools. This can be helpful if you do not wish to pay a monthly fee. This includes the platform's Instagram Audit function, which helps you get more insight into your account and its current performance. 
<h3>Analisa</h3>
Analisa is another excellent option that provides both free and paid plans. The platform itself was developed with a big focus on influencer marketing. The multipurpose design gives you access to a variety of tools that you can use to maximize the efficacy of your campaigns. The @Account function offered by the Analisa platform is an advanced analytical tool that allows you to get data at both a post and account level. 

<a href="https://analisa.io/" target="_blank" rel="noopener noreferrer"><img class="img-fluid alignnone wp-image-10530 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/10/insta_5.png" alt="Analisa free and paid tool for analytics" width="967" height="523" /></a>

By accessing the analytic reports, you can get a view of the total number of posts on your account, along with information on total engagements, views, likes, and comments. The report also goes into detail on each post you have published on your account, while also giving you important information related to the posts that perform the best. 

The Hashtags function on Analisa provides more insight into the best hashtags that you have used. You can also get a good idea of how specific hashtags are working based on engagement, geolocation, and posting activity. You will not only be able to determine which of your current hashtags are performing well but also gain an opportunity to detect new hashtags you can use in the future. 
<h3>Pixlee</h3>
Pixlee is a platform that focuses on providing social reports. The platform has the goal of helping you gain access to functional data. Several large brands utilize Pixlee. This proves its efficiency in delivering data that helps to drive better results with Instagram campaigns. In addition to its ability to connect with your Instagram account, Pixlee also monitors data from other social media platforms. 

<a href="https://www.pixlee.com/" target="_blank" rel="noopener noreferrer"><img class="img-fluid alignnone wp-image-10531 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/10/insta_6.png" alt="Pixlee analytics tool" width="994" height="523" /></a>

One particularly important function that Pixlee offers is the shareable reports. By setting up one of these reports, it is easy to distribute the data amongst large teams. This helps to ensure the right people gain access to critical data that will serve as a driving point behind the campaigns you develop in the future - this may include the technical analysis team, as well as the marketing team. 

Apart from these functions, Pixlee also comes with a built-in Influencer system. This allows you to identify influencers in your industry. These influencers can assist with the promotion of your business products or services. 
<h3>Union Metrics</h3>
Hashtags play a major role in ensuring an Instagram campaign is successful. This is, after all, how new people find your account and engage with your posts. Union Metrics is an excellent platform for people and companies looking to find new hashtags to target. 

<a href="https://unionmetrics.com/free-tools/" target="_blank" rel="noopener noreferrer"><img class="img-fluid alignnone wp-image-10532 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/10/insta_.png" alt="Union Metrics analytics tool " width="577" height="530" /></a>

It should be noted that Union Metrics has both free and paid plans, but there are many limitations to the free options. You do get a free checkup on your Instagram every month when you sign up for an account at Union Metrics, even if it is not a paid membership plan. 

The tool provides analytical data for the last 30 days. This is a great option for people who are looking to get a shorter-term view of their account performance. When it comes to setting up campaigns that are relevant to a current occasion, the short term data can prove useful. 

Conclusion

Instagram is an important platform for businesses who want to showcase their products or even offer customers an inside view of the company itself. By learning how to use analytics on Instagram, you gain access to a range of analytical data reports that can be useful when optimizing future campaigns. We look at some of the best free Instagram analytics tools to help you get started without additional investments. It is generally a good idea to keep track through multiple tools. Some people are asking “can Google Analytics track Instagram?”. Unfortunately, this would pose multiple limitations. Use Instagram’s built-in tool, along with external tools. This helps you collect the data you need to optimize your campaigns.

Portrait of happy young brunette woman in apron standing with crossed arms in bakery shop owned by her father

Young woman helping her father in bakery business

Turn your love of baking into a profitable business by learning how to start a bakery business from home in UK? This step-by-step guide covers all you need.

How To Start A Bakery Business From Home in the UK?

Do you wish to start a home-based bakery business? Then, you’re making a fantastic choice! The home baking business market has continued to thrive, <a href="https://www.simplybusiness.co.uk/knowledge/hospitality/great-british-bake-off-and-home-baking-businesses-on-the-rise/" target="_self">with growth rates soaring annually</a>.&nbsp;
Whether you’re looking to turn a hobby into a lucrative career or capitalize on the increasing demand for artisanal baked goods, starting a home bakery can be a fulfilling venture. However, transforming your home bakery dream into a successful business requires careful planning, investment, and time. &nbsp;
Here are updated tips to help you navigate the journey:&nbsp;
<h2>How to Start a Bakery Business from Home in 2025?&nbsp;</h2>
<h2>1. Register as Self Employed </h2>
Before starting a home bakery, <a href="https://www.gov.uk/log-in-file-self-assessment-tax-return/register-if-youre-self-employed" target="_blank">register with HMRC</a> because you are running the business yourself. This way, the HMRC will know that you will pay tax via the Self-Assessment system. Register as self-employed, even if baking is your past-time activity, side hustle, or you have another job. Keep in mind, every sole trader or self-employed individual must report their earnings, income tax and donate toward National Insurance. Visit GOV.UK to register and confirm your account as well as specifics of your pastry shop London. Failure to do that, you might get fined.
<h2>2. Follow legal requirements in the UK </h2>
The main regulatory issue the <a href="https://www.rateusonline.com/directory/categories/bakery" target="_self">best bakery in UK</a> has to put up with is food hygiene and safety. Operating a home bakery in the UK involves adhering to food hygiene and safety regulations.The main requirements include:&nbsp;
<ul>
<li>Food Hygiene Certification: Complete food hygiene training and keep it up to date. Online courses are widely available.&nbsp;</li>
<li>Allergen Management: Clearly label allergens and maintaindocumentation to comply with Food Standards Agency (FSA) rules.&nbsp;</li>
<li>HACCP Plan: You might also have to look at <a href="https://www.gov.uk/food-safety-hazard-analysis" target="_blank">hazard analysis and critical control points</a> (HACCP) it’s a requirement for every food business. Having a HACCP means that your food is safe from chemical, physical and biological safety hazards.&nbsp;</li>
<li>Do not overlook the rules and regulations set by the Food Standards Agency. The agency has established <a href="https://www.food.gov.uk/enforcement" target="_blank">clear guidelines</a> about ingredient safety, labelling, and health claims.&nbsp;</li>
<li>Register Your Business: You must register with your local authority’s environmental health service. Do this at least 28 days before opening or after you start the bakery.&nbsp;</li>
</ul>
<img src="https://cmsapi.rateusonline.com/public/uploads/2021/09/b2.jpg" alt="" style="height: ;width: "/>
Bakery production with old handmade system &nbsp;
What’s even better, bakery business registration is free, and it can’t be declined. The registration process takes a few minutes. The food law requires individuals supplying food to register, whether they’re selling the food or giving it out for free. You can easily register your bakery business via the government’s <a href="https://www.gov.uk/food-business-registration" target="_blank">food business registration</a> website. The local environmental health officers will always examine your food preparation area. So, it’s wise to always keep your premises clean and in good condition. Follow good hygiene practices, such as pest control and protecting food from contamination. But remember, your fresh bakery London will not get measured by the same code as that of larger restaurants or hotels.&nbsp;
<h2>3. Get Insurance for Your Home Baking Business</h2>
Like any other business, insurance is important. A bakery requires both public and product liability insurance. Insurance companies usually sell these two together. They protect business owners in case they get sued for food-related damage or illness. Or if they accidentally damage the client’s property when fulfilling an order. Additionally, home bakery business owners should get tools and stock insurance. If they have employed workers, they should get employers’ liability insurance.
<h3>4. Get the Landlord’s or Mortgage Lender Permission</h3>
If you wish to start a baking business at a rented property, ensure you have the permission of the property manager or landlord. According to law, tenants may work from rental properties, as long as the property stays a residence above all. Also, the landlord has to allow the property to be used for the business. However, the property manager can’t delay or unreasonably reserve their permission. But if the business operations might cause excessive wear or tear to the property or nuisance to neighbours, the landlord might withhold their permission. If you are a homeowner, get permission from your mortgage lender first before proceeding.
<h2>5. Differentiate Your Bakery&nbsp;</h2>
If you’re venturing into the baking industry, remember that you’ll be competing with well-established businesses. So, if you want to succeed at it, you must make your business unique. Offer something different from your competitors.&nbsp;
<img src="https://cmsapi.rateusonline.com/public/uploads/2021/09/b3.jpg" alt="fresh puff pastry at bakery in uk " style="height: ;width: "/>
<h2>6. Build a Robust Online Presence&nbsp;</h2>
In today’s world, people live online. They receive news, bank, and even shop online. So, it makes sense for businesses to have an online presence because that’s where customers are. Having an online presence will allow you to get the word out to a larger crowd, so prospects can find you and end up buying your products. Build a simple and informative website, which contains details of your location, your offerings, and how to contact you. See what your competitors are doing and up the game. Use quality photos and have video testimonies so you can bring in more customers. Apart from that, open a social media account to advertise your bakery business, whether it’s Facebook, Twitter, or Instagram. Take advantage of targeted paid social media to boost the views of your ads. Alternatively, you can start a YouTube channel and create tutorials and baking tips. &nbsp;
<img src="https://cmsapi.rateusonline.com/public/uploads/2021/09/b6.jpg" alt="bakery owners taking picture for their social media " style="height: ;width: "/>
<h2>7. Track Finances and Inventory&nbsp;</h2>
Being self-employed means you’re responsible for tracking income and expenses for business management and tax purposes. Therefore, ensure you keep all your financial documents, particularly receipts, since HMRC might require them to verify your business expenditure when you’re filing taxes. However, tracking income and expenses for a bakery business is no simple task, especially if you don’t have the right tools. Thankfully, there is a good deal of accounting software in the market that can help keep track of your business finances.
<h2>8. Market Your Business</h2>
People will only know about the wonderful products you bake at home when you adopt various marketing strategies. You can develop content for your website and use SEO to rank organically on google. Alternatively, you can pay for google ads, YouTube ads, and Facebook ads to reach a wider audience within your delivery zones. Email marketing is still a very effective marketing technique for business. Ask your customers to provide you with their email and include a page on your website where people can sign up for your newsletter. Adopt various marketing strategies and see your revenue grow exponentially. Put up flyers in wedding dress shops or wedding planning agencies, or local wedding venues to get more people interested in your business.
<h2>How Much Does It Cost to Start a Bakery in the UK?</h2>
We can’t say for sure how much money you might require to establish your bakery business. It all depends on how ambitious your plans are and other factors, such as size and location. Keep in mind, the startup costs of a brick and motor bakery shop will vary from a home-based bakery. Besides the venue and type of baking business, there are other costs you will incur once the business is up and running. These include:
<h3>Location and Space</h3>
Location and space are perhaps two of the key factors that determine the success of the business. The venue can seriously influence the cost of launching your bakery business. If it’s a brick-and-mortar store, it might cost you a lot of money when you set it up in a place with lots of traffic. Let’s not forget the leasing cost that can run from £400 to £1,500. For a home-based bakery, you might have to invest in renovations to create enough space to support your baking activities.
<h3>Licenses and Legalities</h3>
It’s already clear you can’t start a food business in the UK without a license. Those opening a bakery in a bring a mortar bakery might even have to apply a change of use class if the store was previously used for something else. The cost usually ranges between £500 to £1000.
<h3>Inventory</h3>
Bakery owners must manage their inventory if they want to maintain healthy business finances. Although they can manage their inventory in several ways, the best way is via online inventory management software. Investing in this software is the best way to track and edit customer orders, ingredients inventory, and much more.
<h3>Equipment</h3>
In a bakery, the magic happens in the kitchen. Therefore, business owners can’t really afford to economize on this part. The amount of money you’ll spend on equipment depends on the scale of your business and the different food products you’ll produce in a day. Bakery essentials include oven, mixer, fridge, worktable, and industrial baking equipment. The cost can reach £3000 or even higher.
<h2>Final Thoughts</h2>
If you’re looking for a small business that you can successfully run on a lean budget right from home, a bakery will suit you better. The best thing about a bakery business is that it allows you to express your creativeness through your work. Also, there’s a never-ending market for deliciously baked cupcakes and other wheat-baked snacks. You can sell your product locally or to a large market online, and you don’t have to invest that much to get it up and running. All you need is to register your business and purchase the essential baking equipment, supplies, and ingredients. The only catch is must you must prepare to handle more than half of the bakery roles.

How To Start a Bakery Business from Home in the UK?

To help you plan Instagram stories strategy for brands, we've compiled a list of pro tips from content to design to master this feature of the app.

Instagram Stories Strategy For Brands! Pro Tips By RateUsOnline

Instagram Stories Strategy For Brands! Pro Tips

business, people and technology concept - businessman typing on laptop at office

businessman typing on laptop at office

Learn how to start a blog for business and how does small business blogs benefits business in converting blog readers to qualified leads.

Can Small Business Blogs Drive Leads ? Learn How ?

How do I start a blog for my business? How does a blog benefit a small business? These are some of the questions many small business owners are asking. Small business blogs are increasingly becoming popular among companies and businesses, as it is one of the best lead generation techniques. Blogging is highly beneficial to many businesses, and a business can become an authority and a resource in their industry by posting valuable content on their blog consistently. 

With such authority, converting your readers into valuable customers would no longer be an issue. To achieve this, you need to capture your readers, call them to action, and convert your blog traffic to sales. Data shows that businesses that use blogging as part of their marketing strategy generate 67% <a href="https://www.techclient.com/blogging-statistics/" target="_blank" rel="noopener noreferrer">more leads</a> than those that do not. 

Hence, you should consider adopting this marketing strategy and create a better customer network and boost your business. For those with small business blogs that are performing poorly in terms of generating leads, chances are there are one or two things you are not doing correctly. In this guide, we will be highlighting why blogging is important for your business and how small business blogs can generate more leads and increase sales. 
<h2>Why Blogging Is Important For Your Business</h2>
If you are a new business owner, you have many tasks to complete each day. Whether it is fulfilling orders, calling prospective clients, or working on making sure your product and services are good. The last thing you are thinking of doing is writing a blog for your business. You will probably be thinking, how does a blog benefit a small business?

For a small business, blogging does more than just allowing your audience to know about the events and news of the company. When you do it the right way, you can become an authority in your field, showcase your workplace culture, and increase your search engine optimization. When you provide your audience with relevant and educative posts about your services or products, you will become the go-to resource in your customer’s time of need. 

<img class="img-fluid wp-image-10401 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/09/blogging.jpg" alt="blogger working on his laptop for his business website" width="2000" height="1334" /> Businessman working in a modern office.

Posting more valuable content on your blog will also increase your search engine ranking, making your business easier to find and attracting more customers to you. According to statistics, businesses that use blogs get 97% more links to their website.

Your blog posts can also serve as answers to some of the questions your customers might have. In all, the major benefit of blogging for businesses is to drive more traffic to their site. With this, businesses would be able to advertise their products and services and boost sales.
<h5>Read Also: <a href="https://www.rateusonline.com/business-trends-in-technology-networking-and-marketing-in-2021/">Business Trends In Technology, Networking And Marketing in 2021 </a></h5>
<h2>How Do I Start A Blog For My Business</h2>
Now that you know the importance of a blog to your business, you might be wondering how you can start a blog for your business. Starting a blog is not as difficult as most people deem it to be. You can either <a href="https://www.rateusonline.com/business-website/">outsource it to a professional web developer </a>or go through the process yourself. Here are some tips for starting a blog for your business:
<h5>Read Also: <a href="https://www.rateusonline.com/digital-marketing-agency-for-small-businesses-should-be-outsourced/">Digital Marketing Agency For Small Businesses Should Be Outsourced ?</a></h5>
<h3>1. Choose the Blogging Platform</h3>
When starting a blog for your business, the first thing you need to do is to choose the platform. Choosing the right platform is very important, as it would make it easier for you to run the blog. There are many content management systems out there that you can use to create your blog, but the easiest and most popular is <a href="http://www.wordpress.org/" target="_blank" rel="noopener noreferrer">WordPress</a>. You do not need to be tech-savvy to use this version of WordPress. 
<h3>2. Choose Your Theme</h3>
After creating your account, the next thing you need to do is to choose your WordPress theme. There are many WordPress themes that you can choose from, both paid and free themes. When choosing a theme, you want to make sure it is customizable, provides a level of support forum or customer support, and is responsive. The theme should display properly on different types of devices, including mobile, tablets, and desktops. 
<h3>3. Domain Name Registration and Web Hosting Purchase</h3>
You also have to choose a domain name after choosing the platform you want to use. The domain of your blog will be the URL that people can use to access it, such as <a href="http://www.yourbusinessblog.com" target="_blank" rel="noopener noreferrer">www.yourbusinessblog.com</a>. You can buy a domain name on <a href="http://www.godaddy.com" target="_blank" rel="noopener noreferrer">GoDaddy</a>, Bluehost, or any other domain registrar. 

After buying the domain name, you would also have to purchase web hosting. While you can create your business blog free of charge on WordPress, you would still have to pay for web hosting for your blog to be hosted. Some domain registrars also offer web hosting, such as <a href="http://www.bluehost.com" target="_blank" rel="noopener noreferrer">Bluehost</a>.

After that, your website will be up and running. The next thing you would need to focus on is how to run your blog. 
<h2>How To Run A Small Business Blog To Drive More Leads</h2>
<h3>1. Use Call-to-Action in Your Content</h3>
One of the easiest and simplest ways of converting your blog traffic into leads is using a call-to-action (CTA). A call-to-action is an offer that includes relevant content for your audience. CTAs have proven to be one of the most effective lead generation tools over the years. A CTA can be a link to a webinar, an eBook, a free assessment sheet, a social media page, and more. It can also be just a link that allows your audience to share your page via email, social media platforms, and more. 

The major purpose of using a CTA is to get your audience to take relevant action such as installing an app, signing up for a newsletter, reading another content on your blog, subscribing to a channel, downloading a file, contacting you, and more. All these actions can help to boost your contact base significantly, making it easy for you to reach a wider audience when you have new updates, products, services, or anything they have shown interest in. 

Many small business blogs often put up blog posts without compelling call-to-action buttons, and this can make them lose customers. When running a business blog, your focus should be beyond customer engagement and awareness. Your goal should be to generate leads, which would, in return, boost sales. This is why blogging is important for your business

However, you should avoid adding irrelevant CTAs to your content. The call-to-action should be relevant to the context of the blog post. You should also consider adding several call-to-action buttons on different parts of the website so it would be almost impossible for your audience to miss them. When doing that, you should avoid crowding the web page with CTAs. Some of the best places to add CTAs include the top of the page, sidebar, bottom, floating pop-up, full-screen overlay, and in between the post. 
<h3>2. Offer Your Audience Exclusive Content</h3>
One of the best ways every business blog can drive leads for their business is to provide their audience with exclusive content. Providing your audience with some free knowledge about certain things or tips on how to enhance their business is good. However, it is also good to hold back some of those important and useful tips for those that are willing to exchange something for additional information. 

Tease your audience with exclusive content that would be more useful, beneficial, and relevant to them than the free content you are already providing them. For this to work, you need to provide your audience with valuable content regularly, but your exclusive content should dive deeper into the topic and provide more insight. The exclusive content can be a complete breakdown of the free content you offer. 
<h3>3. Blog Consistently</h3>
Blogging consistently is another vital thing that will help you to generate more leads. You should be consistent in your posts. Posting five blog posts in a week and not posting any for the next three months is very bad for business. You should create a schedule, more like a blogging streak. 

<img class="img-fluid wp-image-10402 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/09/blogging2.jpg" alt="young woman publishing blog for his small business website" width="2000" height="1333" /> Lady working on laptop in the room

According to <a href="https://www.forbes.com/sites/johnrampton/2016/03/23/a-guide-to-how-often-and-when-to-post-content/#5904012c7cd4" target="_blank" rel="noopener noreferrer">studies</a>, posting 16 times every month or 4 times a week is a great way of running a blog. Businesses that post a minimum of 16 blog articles every month get about <a href="https://blog.hubspot.com/marketing/blogging-frequency-benchmarks?_ga=2.185270569.1881941825.1496804304-1189551030.1496019620#sm.0001re5gzh11zndgxthhwxcsmm91z" target="_blank" rel="noopener noreferrer">3.5x more traffic</a> than those that publish less than four every month. 

This does not mean you should dedicate all your time to writing blog posts about your business. Your major focus is to run your small business and not to write about it. However, it would benefit you more when you dedicate some time to creating relevant content for your business and be consistent about it. You can also outsource this part of the job to a professional or an employee. 

Your blog should always have fresh content, as this would help you to attract new customers and increase the revisits of your existing customers. 
<h3>4. Guest Blog On Other Blogs</h3>
There is a popular adage that says, “No man is an island,” and that is true for many businesses today. We all need others to succeed in most aspects of our lives, and most businesses need other businesses to flourish as well. You should write as a guest blogger in other business niches or industry-related blogs, as this would make you an authority in your field. 

When you write guest articles for authoritative blogs, you are portraying yourself as a professional in your industry. This would change how people see you. They will trust you, as well as your services and products. This would also drive more traffic to your website, which you can easily convert to leads and boost your sales. 

<div id="attachment_10403" align="alignnone" width="2000"]<img class="img-fluid wp-image-10403 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/09/blogging1.jpg" alt="girl working on blogging ideas" width="2000" height="1333" /> woman using laptop and writing a blog</div>

Guest blogging has proven to be very helpful, and you can use it to increase the awareness of your products, services, and brand. The guest blog post should have links to different posts or pages on your website. It would also help to enhance your SEO rankings, which is something every business needs. 

When writing guest posts, you should choose the right website, a relevant topic, make the content engaging and relevant, promote your content, create backlinks to your site, and more. 
<h3>5. Multiple Landing Pages</h3>
Landing pages have contributed significantly to the growth of many businesses across the globe. Businesses use them as part of their marketing tools to generate leads and increase sales. Small businesses can also benefit from this great tool. You can drive leads for your business by having multiple landing pages. 

With the help of highly targeted, well-optimized landing pages, you would be able to increase your contact base and boost your sales. Studies have shown that businesses with a minimum of 30 landing pages get <a href="https://khrisdigital.com/sales-funnel-statistics/" target="_blank" rel="noopener noreferrer">7 times more leads</a> than those that do not have. 

If you want to fully harness this tool and generate more leads from it, you need to make sure that all the landing pages you create contain the relevant CTA, provides specific information about your business, brand, product, or service, and they are all optimized for different types of devices. Today, most people surf the web with their mobile devices. Hence, you want to make sure your website, as well as all your landing pages, are optimized for smartphones and other types of devices including tablets and PCs. 

Using multiple landing pages would allow you to showcase specific products or services you offer as well as different aspects of your business. The landing pages should contain the appropriate CTAs to direct your readers to take the right actions including purchasing a product, registering for an event, making a phone call, subscribing to an email list or newsletter, and more. 

Conclusion

When done right, small business blogs can be a great marketing tool. You can use them to generate leads, which would, in return, increase sales. With the tips provided in this guide, driving leads for your business with your blog should no longer be an issue.

How Can Business Blogs Drive Leads For Your Businesses?

Closeup hand officer typing record customer data in computer CRM software. People call center working in office  for hotline or telephone support.

Crm2

Staying in touch with happy customers while keeping tabs on staff is not easy. Here are the best CRM software for small business in UK.

Best CRM Software For Small Business UK - RateUsOnline

Small businesses might seem easy to manage, but that’s not usually the case. Sometimes they come with endless workloads that can leave you overwhelmed. Staying in touch with happy customers while keeping tabs on your staff and ensuring they agree is not so easy. That’s where the best CRM software for small business UK comes in.

A customer relationship management (CRM) system can re-organize and simplify your customer service team management efforts, and customize your marketing strategies for improved results.

CRM systems UK act as a hub for the following:
<ul>
 	<li>Assigning projects to staff</li>
 	<li>Monitoring multiples sale pipelines</li>
 	<li>Storing contact details</li>
 	<li>Evaluating the performance of marketing and sales activities</li>
</ul>
The systems allow users access to business deals, leads, and customer information anywhere, anytime.

Despite all its benefits, finding the right CRM for your business is no walk in the pack. There’s an endless list of best CRM software for small business UK, each with distinct features. This means you have to spend hours researching each software before finding the one that can meet your business needs.

To save you the hustle, here we’ve reviewed the seven best CRM software in the industry. Without further delay, let’s dive in!
<h2>7 Best CRM Software for Small Business UK-wide</h2>
<h3>1. Freshworks CRM</h3>
Freshworks CRM is perhaps the best free CRM software for small businesses in the UK. Its smooth interface offers users a refreshing approach to small and medium business management.

<img class="img-fluid alignnone wp-image-10380 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/09/Crm3.jpg" alt="free crm software for small business uk" width="2000" height="1329" />

It’s the perfect solution for sales professionals. Through the software, they can capture data generated by incoming and outgoing messages and calls. They can also generate email templates and send bulk emails to prospects.

The in-build AI tool, Freddy, comes in handy in identifying and suggesting which deals to close and how. You only have to provide it with enough historical data to work with.

In addition, the CRM features an in-built phone option, including call recording, conference, and call transfer. You can also make calls directly from the Freshworks sales page via a widget.

The only downside is, Freshworks has limited lead generation tools. To make up for that, the CRM features customizable web forms. The web forms can capture prospects’ details from the business site and automatically assigning sales leads.
<h3>2. HubSpot</h3>
HubSpot customer relationship management software was designed to streamline customer and client engagement. It’s the best CRM for those businesses that desire effective reporting tools and business performance insights.

<img class="img-fluid alignnone wp-image-10384 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/09/hubspot.png" alt="HubSpot one of the best crm software for small business uk" width="1093" height="630" />

HubSpot CRM free model offers users few HubSpot’s marketing features and tools required to track customer and prospect interaction. Other tools included in the free plan are:
<ul>
 	<li>Marketing tools such as email templates and website messenger</li>
 	<li>Ticketing system</li>
 	<li>Contact tracking</li>
</ul>
Paid users can purchase one or more of the five HubSpot’s hubs. The hubs include marketing, service, CMS, operations, and sales.

Operations is the most recent hub. It allows businesses to connect with third-party tools and automate business projects. It can also sync and clean customer details. As you can see, each hub offers a CRM which focuses on a specific area.

According to CRM software reviews, HubSpot’s free solution meets the needs of many small businesses. However, it won’t hurt to check out the basic paid plan. It provides users access to a meeting scheduler, automation tools, and other CRM features.
<h3>3. Zoho CRM</h3>
Zoho CRM is an easy-to-use CRM that’s well priced and comes with the best sales, marketing, and customer service features. It’s among the very best sales and management CRM systems for small and medium businesses.

This cloud-based CRM uses process management, customization, and analytics. As a result, business owners can track leads, contacts, accounts, and sales. It supports the integration of third-party apps and collaborative tools, such as Microsoft 365, QuickBooks, Slack, and Google Workspace.

What’s even better, the CRM system can scrape data from social media platforms and scan business cards. Therefore, it’s a powerful lead generation software.

There are seven Zoho CRM plans, one free and the others paid. The free model offers businesses essential sales management tools for accounts, leads, and workflows. You can use the basic email template to implement website forms to collect new prospects. Plus, to streamline communication.

The paid solutions include Standard, Professional, Enterprise, and Ultimate. The other two plans are Bigin by Zoho CRM and Zoho CRM Plus.

Bigin by Zoho is a pipeline-centric CRM for small businesses. While Zoho CRM Plus bundles Zoho products together and delivers a unified customer experience.
<h3>4. Keap</h3>
If your startup needs an effective yet easy-to-maintain CRM, Keap CRM is your best bet. Its sale and marketing CRM system supporting the integration of over 2,500 popular business applications. The applications include WordPress, Instapage, Zapier, AdEspresso, and others.

The CRM is ideal for tech-wary people who love a simpler interface and customizable functionalities. Keap CRM features pre-build reminders, automated emails, and texts to save you time when following up with leads and clients.

Keap allows users to close more leads consistently and automate repetitive marketing tasks. The best part is, its migration team often helps business owners transfer their organization’s data from other CRM to Keap at no cost.

Recently the company released an additional feature; Automated Text Message Marketing. It helps users reach their target prospects and clients effectively.

Once you sign up with Keap, you’ll receive a 14-day free trial. After that, you will need to upgrade to leverage the many features offer by the CRM. The features include reporting tool, a customizable dashboard, and an automated sales pipeline.
<h3>5. Zendesk Sell</h3>
Zendesk is a versatile, robust cloud-based platform providing small business owners with a host of useful CRM tools. In fact, the company was listed as a leader in this year’s <a href="https://www.zendesk.co.uk/blog/gartner-magic-quadrant-crm/" target="_blank" rel="noopener noreferrer">Gartner Magic Quadrant Customer Engagement Center</a>.

For a monthly fee of just £5 per user, Zendesk will provide you with the best CRM practices and high-quality help and support in the market. The platform focuses on usability, ensuring all team members understand how to use the systems’ tools.

Zendesk is easy to use and flexible. Also, it hosts several powerful features and supports the integration of third-party applications. You can customize the system to match any workflow and offer quality tools for recruiting customers and keeping them happy.

Other interesting features of Zendesk CRM include:
<ul>
 	<li>Email Automation</li>
 	<li>Lead tracking</li>
 	<li>Customer Analytics</li>
 	<li>Forecasting</li>
 	<li>Mobile user support</li>
 	<li>360-degree feedback</li>
</ul>
Zendesk might lack marketing functionality, but it offers users sales and sales team capabilities. Additionally, it has exceptional customer support.
<h3>6. Salesforce</h3>
Salesforce is the world’s most renowned CRM provider. It’s the perfect CRM for medium-sized and enterprise businesses, but start ups can also use it.

<img class="img-fluid alignnone wp-image-10385 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/09/Salesforce.png" alt="salesforce crm tool" width="853" height="524" />

Salesforce CRM is advance, customizable, and features a user-friendly design. Although it’s packed with features and integrations, its simple interface makes it easy for anyone to use it. However, if you want to gain access to marketing automation, you might need to spend about £1,000 every month.

Salesforce Sales Cloud can work with Einstein Analytics for AI-powered business research. It also works with marketing Cloud for email automation.

Apart from that, small business owners will love the CRM management features. The features allow tracking of deals from leads to completion. The dashboard and reports are customizable and get updated automatically in real-time. This way, the sales team can access current data.

You can upgrade your plan to enjoy advanced functionality, such as collaborative forecasting and automatic lead scoring.

That said, Salesforce CRM is intuitive and will help you get your lead over the line. You can also customize the CRM’s interface from reports to dashboards to meet your team’s needs.
<h3>7. Insightly</h3>
Founded in 2009, Insightly provides CRM service to over 1.5 million users and 25,000 companies. Most businesses select Insightly for its intuitive interface and the ability to manage complex sales pipelines.

<img class="img-fluid alignnone wp-image-10381 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/09/Crm1.jpg" alt="Insightly crm" width="2000" height="1256" />

Its organized features and built-in workflow automation allow businesses to communicate with customers and keep them happy. The CRM also supports the integration of Microsoft and Google apps, as well as other third-party products.

Another thing, Insightly supports Microsoft Power BI. This means users can generate customized reports and dashboards to measure and plan their sales productivity hassle-free.

The CRM automates workflows, allowing businesses to save time and re-direct their team’s effort to nurturing relationships.

Insightly CRM comes with extensive customer support, phone support, and community forums to help newbies familiarize themselves with Insightly tools. Furthermore, when using its Professional and Enterprise plans, you can pay for support and professional services.

However, this CRM system is not ideal for businesses with extensive support needs or those who wish to track calls.
<h4>Final Thoughts</h4>
Small businesses require a CRM to manage and monitor relationships with their customers and prospects. CRM boosts the growth of businesses by streamlining workflows and improving customer connections.

These CRM systems are the best in the market and come with exceptional features, intuitive interface, and support options. If you’re after a free but best CRM software for small business UK, check out Freshworks CRM or Zendesk. They’re well priced and allow the integration of third-party products.

With that in mind, we hope this guide will help you make an informed decision. Thank you for stopping by, and best of luck!

Best CRM Software for Small Businesses in the UK

Spa salon

Spa business is one of the most lucrative businesses in the UK. Here are some quick pro tips to make sure you're expanding in the right way locally in UK.

How To Grow Spa Business Locally In The UK ? Learn Pro Tips With Ease!

The spa or beauty salon is one of the most lucrative businesses in the UK. The wellness and spa industry is highly profitable and is worth over 8 billion pounds. The spa industry is growing at an enormous pace, and it was <a href="https://blog.marketresearch.com/the-growth-of-the-global-spa-industry" target="_blank" rel="noopener noreferrer">projected</a> to grow by 5.66 % by 2022. 

The spa has served as a place of relaxation for many over the decades. People usually go to places that let them unwind from the stress and struggles of everyday life. If you are running a spa business, you need to learn how to make your spa more welcoming and relaxing. People should be able to come to your spa and feel much better and different from working harder all day. 

<img class="img-fluid wp-image-10365 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/09/spa2.jpg" alt="" width="2000" height="1333" /> Beauty and healthcare. Woman in spa salon

Growing a spa business is not that easy, especially due to the competition out there and the high standard of the industry. However, when you know the right things to do and how to do them, taking your spa business to the next level should no longer be an issue. Many people search for “<a href="https://www.rateusonline.com/directory/categories/spa">spa business near me</a> or the best day spa near me” and you need to have what it takes for your spa business to appear on those search results. 

In this article, we will be sharing some vital tips on how you can grow your spa business locally in the UK. These tips will help you attract more customers and increase your profit margin. 
<h2>Tips to Help Grow Your Spa Business In UK</h2>
<h3>1. Create a Professional Website or Update Your Existing One</h3>
To grow your spa business, you should <a href="https://www.rateusonline.com/business-website/">start by creating a professional website</a> or updating the one you already have. The world has gone digital, and many people surf the web for almost anything they are looking for. Most people prefer to do their findings online instead of going there in person. For such potential customers, the website of your business will be the first impression they will have of you. If you do not want that to be the last impression, then you need to make sure that your website is up to date. 

The website should be well-designed, and everything should be in place. It has to be mobile-friendly, and the design should not be complicated. You should also make sure that the phone number, address, and email address of your business are boldly written on the website. They should be in a place where your potential customers will not have to look for them.

The site should also be well-optimized to load very fast, as it takes less than 0.5 seconds for users to decide whether to remain on your website or leave. Another thing that could drive away your potential client is an outdated website. Many websites are still stuck in the 90s, which is bad for business. Your spa’s website should have a quality and standard design. 

There are many great tools out there that you can use to design a professional website for your business. Some popular options include Wix, WordPress, Weebly, Shopify, and more. If you are not tech-savvy, you can outsource this process to a professional web developer. After creating the site, you want to make sure your contents are SEO-friendly and well-optimized so that it can make top results when people search for “spa breaks near me,” “day spa near me,” or “how much is a spa day near me.”
<h3>2. Get Your Business on Google Map</h3>
Thanks to Google, it is now very easy and convenient to locate many businesses online. In addition to having a professional website, you need to <a href="https://www.google.com/business/">create a My Business Account on Google</a>. When customers are searching for “the best day spa near me,” the first place they go to is Google. With this business account, your business will be showing up on local searches for clients in your area. 

This way, if a client searches for “spa business near me,” your spa business will show up on the Google map. With Google Business, customers would be able to find and know more about your spa business without spending a lot of time searching for it. It will provide customers easy access to your contact information, images, reviews, and more. The beautiful part of this is that you can create a Google Business Account free of charge. It is also free to manage. All you have to do is to fill the sign-up form to get started.
<h3>3. Your Spa Booking Methods Should Be Convenient and Easy</h3>
People are coming to your spa center to chill, relax, and take a break from the hustle and bustle of everyday life. As such, the last thing they want is to go through another form of stress while booking a spa session. To attract more customers and make them come back to your spa center, you should make your booking methods as easy as possible. The easier the process, the more bookings you will get. 

<img class="img-fluid alignnone wp-image-10366 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/09/spa1.jpg" alt="woman using credit card for booking her spa day near her " width="2000" height="1333" />

The easiest method so far is online booking. You should design your website in a way that allows people to book their spa sessions online without stress. If online bookings are not part of your spa marketing plan, you are losing a lot of money and customers. With an online booking system, customers would be able to book their spa sessions from the convenience of their homes, offices, and more. 

Booking via phone calls is also old-fashioned, as you cannot attend to many customers at the same time. You can use a spa business management tool to set up your online booking system to make your business more convenient and easily accessible to your customers. 
<h3>4. Provide Your Team with Branded Business Cards</h3>
Another great way to grow your spa business locally is to give your employees free <a href="https://www.forbes.com/sites/eshachhabra/2017/07/27/how-a-business-card-can-make-a-difference-and-start-a-conversation/?sh=1129e4f41c97">branded business cards</a>. A team business card means that your staff can promote and represent your business whenever and wherever they are. Business cards have been around for a long time, and they are still relevant and useful today. 

Fortunately, creating a business card is no longer as difficult or expensive as it used to be. There are many online tools that you can use to create very attractive business cards. Many people now create business cards without the help of graphic designers, thanks to tools such as Canva. This tool offers a wide variety of business card templates that you can use for your spa business. 
<h3>5. Social Media Marketing</h3>
Social media marketing has been and is still one of the <a href="https://www.rateusonline.com/how-to-reinvent-your-business-through-social-media-marketing/">biggest marketing strategies</a> ever. Many social media networks such as Facebook, Instagram, Twitter, and Snapchat offer free usage, as you can access them free of charge. These are great platforms to market your spa business if you want to grow. 

You can post great content about your spa business including images related to your business. If you have taken some nice pictures of your best jobs, you can post them online for people to see. People will be attracted to your amazing work and would want to patronize you. Instagram is one of the best tools you have if you want to grow your spa business. Make videos of your spa sessions and post them on your spa’s account. 
<h3>6. Offer Holiday Discounts and Special Offers</h3>
One of the most effective marketing strategies over the years is offering customers discounts. People love discounts, as everyone likes to save a few bucks on any item they purchase. Stores that offer coupons or discounts tend to get more customers than those that do not. You can also adopt this marketing strategy and use it in your spa business. 

The holidays are when many people have the time to get away from work to find a great relaxation spot. When you offer special or holiday discounts in this period, you will attract more customers to your spa than you would imagine. The holiday period is when people like to spend more, and they also have enough time for just about anything. 

Some of the best holidays to offer such discounts include:
<ul>
 	<li>Father’s Day</li>
 	<li>Mother’s Day</li>
 	<li>Christmas</li>
 	<li>Easter</li>
 	<li>Wedding and prom season</li>
 	<li>St. Patrick’s Day</li>
 	<li>Valentine’s Day</li>
</ul>
<h3>7. Partner with Other Businesses</h3>
Partnering with other local or surrounding businesses can help to promote your spa business and increase your bookings. When you collaborate with other businesses, you are paving the way for future projects and networking such as deals, product bundles, discounts, and more, and these can increase your booking. 

Some of the businesses or brands you can partner with include:
<ul>
 	<li>Brands or businesses that sell spa products. They can always refer customers that need spa services to you. </li>
 	<li>Gyms and yoga instructors. They can serve as brand ambassadors. </li>
 	<li>Barbershop and hair salon. </li>
 	<li>Event planners and magazines. You can pay to promote your business or offer them a free spa day to boost the exposure of your brand. </li>
</ul>
<h2>Conclusion</h2>
It takes a lot to grow any business in any industry. The spa industry is a very competitive one, and you need to be providing the best quality of services for you to stand out. With the tips provided in this article, growing your spa business locally should no longer be an issue.

How To Grow Spa Business Locally In The UK

Back view at modern African American man using laptop with graphs and charts while working at cafe table in eco friendly interior, copy space

Businessman Analyzing Marketing Statistics

Learn how you can future proof your business by adapting these key business trends and best practises in technology, networking & marketing in 2021.

Changing Business Trends in Technology, Networking & Marketing in 2021

The pre-pandemic world was when we shuffled between the digital and real world. However, the pandemic has forced tech-facilitated digital existence upon us. Businesses too didn’t escape this transition. <a href="https://www.zdnet.com/article/covid-19-impact-growing-small-and-medium-businesses-are-investing-more-in-technology/" target="_blank" rel="noopener noreferrer">More than 50 per cent of small businesses</a> say that technology is driving their customer interactions. 1 in 4 small business owners has accelerated their investment in technology since the pandemic.

Businesses are also looking for innovative ways to network with like-minded business owners and educate customers digitally. Both consumers and event organisers have shown a preference for virtual events, with over 1 million virtual events organised in 2020. Aiding these efforts are the innovative digital branding exercises that businesses are coming up with. Digital marketing spends among small businesses is seeing a jump.

In this article, I will review business trends in technology, networking, and marketing for 2021.
<h2>Technology Trends</h2>
You are a small business owner. You may not really be aware of the advancements unfurling in the tech industry. However, this does not mean that your business should stay behind. By embracing changing trends, you can surely leverage technology to grow your business. They will also improve the efficiency of your day-to-day processes.
<h3>Changing Trends in Business: Expected technological trends for 2021</h3>
<h4>1. Artificial intelligence (AI) and robotics will see an increase in demand</h4>
Throughout 2020, AI and Machine learning (ML) were hot topics. Businesses will continue incorporating them into their processes in 2021 too. Application is diverse, ranging from personalised customer experiences to voice assistants.

Meredith Schmidt, executive VP and GM of small businesses and essentials at Salesforce says, “AI will help small businesses offer more personalized experiences to their customers by maximizing their time and automating manual tasks.”

A majority of small businesses often cite the challenge of insufficient time. Using AI solutions can help them be more efficient.

Success story: <a href="https://www.companynurse.com/" target="_blank" rel="noopener noreferrer">Company Nurse</a>, a US-based company offers an array of facilities such as:
<ul>
 	<li>Nurse triage services,</li>
 	<li>COVID-19 screening, and</li>
 	<li>Workplace injury reporting for employers.</li>
</ul>
The company is leveraging AI on several fronts, right from classifying the data of private workers, data analytics, and sales lead generation to identify zero-day security vulnerabilities and speech-to-text transcriptions.

Since investing in AI, Company Nurse has <a href="https://www.infoworld.com/article/3615449/3-enterprise-ai-success-stories.html">observed multiple benefits</a> including:
<ul>
 	<li>Better work-life balance for employees,</li>
 	<li>Enhanced security, and</li>
 	<li>Improved service quality to its clients.</li>
</ul>
Another example here is that of <a href="https://cafexapp.com/" target="_blank" rel="noopener noreferrer">Café X</a>, where the owners have installed a robot coffee maker. Not only have they been more productive but they can serve coffee at <a href="https://techcrunch.com/2017/01/30/cafe-x-opens-in-san-francisco-bringing-robots-to-the-coffee-shop/" target="_blank" rel="noopener noreferrer">almost half of the regular prices.</a>

<div id="attachment_10337" align="aligncenter" width="598"><a href="https://cafexapp.com/" target="_blank" rel="noopener noreferrer"><img class="img-fluid wp-image-10337 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/08/cafex.png" alt="" width="598" height="443" /></a> Image credit: Café X</div>
<h4>2. Comprehensive and improved HR collaborative tools</h4>
2020 saw an unprecedented surge in the need for comprehensive human resource tools. These tools help business owners track their employees’ performance and manage their requirements. Remote working is not going away anytime soon. That is why experts believe this trend to continue in 2021 and beyond.

"The shift to remote work has changed businesses in terms of productivity, engagement, culture, two-way communication and employee development, and has highlighted the need for effective technology to help navigate these challenges," <a href="https://www.businessnewsdaily.com/10469-business-technology-trends.html" target="_blank" rel="noopener noreferrer">says</a> Rhiannon Staples, Chief Marketing Officer at Hibob.
<h4>3. Unified software will finally see a breakthrough</h4>
Do you use different software to:
<ul>
 	<li>Connect with your teams?</li>
 	<li>Send emails?</li>
 	<li>Manage leads and customers?</li>
 	<li>Plan projects? and</li>
 	<li>Store data?</li>
</ul>
Of course. The modern workplace has a solution for every problem. There’s Salesforce for customer management, Gmail and Outlook for emails, Slack for chats, and Drive for storage. But how do you ensure that every platform is connected with the other? Especially when even your IT team is working remotely?

2021, it seems, will finally see a breakthrough. Integrated platforms will become prevalent, allowing software to connect seamlessly with each other.
<h4>4. Cybersecurity will have more focus</h4>
Cyber-attacks are quite prevalent today. In fact, small and medium businesses are particularly more vulnerable to data breaches. Accenture’s <a href="https://www.accenture.com/us-en/insights/security/cost-cybercrime-study" target="_blank" rel="noopener noreferrer">Cost of Cybercrime Study</a> shows that 43% of attacks target small businesses. Out of these, only 14% are equipped to defend themselves. <a href="https://www.embroker.com/blog/cyber-attack-statistics/" target="_blank" rel="noopener noreferrer">According to embroker,</a> by 2025, cybercrime will cost companies an estimated $10.5 trillion annually.

2021 will see businesses protecting their digital assets and confidential customer data with robust cybersecurity measures. In fact, the global spending on cybersecurity measures is predicted to exceed $1 trillion in the cumulative five-year period from 2017 to 2021.

&nbsp;

<div><a href="https://www.embroker.com/blog/cyber-attack-statistics/" target="_blank" rel="noopener noreferrer"><img class="img-fluid wp-image-10338 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/08/cbc1.png" alt="global spending on cybersecurity products and services" width="602" height="426" /></a> Image credits: Embroker </div>
<h2>Networking Trends</h2>
COVID-19 crisis was the trigger, but the networking and events industry was already on the brink of transformation.
<h3>Changing Trends in Business: Expected networking trends for 2021</h3>
<h4>1. Hybrid IS the future </h4>
2020 was the year of virtual events. However, for those expecting virtual events to take the front seat – hybrid events will be the showstoppers. The final quarter of 2020 saw a marked rise in the number of hybrid events. Experts predict that their adoption will only increase in the near future.

Interestingly, the future of hybrid events is quite enthralling. Participants can expect integrated experiences combining the irreplaceable in-person interactions with the reach and insights of the virtual.

Success story: <a href="https://blog.bizzabo.com/hybrid-event-examples" target="_blank" rel="noopener noreferrer">Empower 21</a> announced a hybrid event on February 22nd and 23rd, 2021. It was one of the first hybrid events and it had everyone’s undivided attention. Empower 21 allowed virtual and physical attendees to register exactly the same way. From workshops to keynotes and luncheons, enhanced integration allowed virtual attendees to interact seamlessly with their in-person counterparts.
<h4>2. Growing demand for strong online communities </h4>
With eCommerce expanding, buyers are looking for places to share information about brands, products, and services. Therefore, there is a huge potential for online B2B and B2C communities. This means more virtual exhibitions, webinars, digital product launches, and tradeshows. Removing the physical element of attending bolsters accessibility and encourages more participation.

<div id="attachment_10339" align="alignnone" width="2000"]<img class="img-fluid wp-image-10339 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/08/virtual-meeting.jpg" alt="woman having video call on online communities" width="2000" height="1332" /> Young woman having a virtual meeting</div>

Success story: <a href="https://www.eventbrite.co.uk/blog/eventbrite-inside-look-report-ds0c/" target="_blank" rel="noopener noreferrer">Eventbrite</a> reports that despite the initial hiccup due to the pandemic in 2020, both consumers and creators got on board with virtual events quickly. By June 2020, attendees were spending 28x more time in virtual events than in January 2020. By November, this figure jumped to 34x. All in all, a whopping 75 million attendees registered in over one million virtual events in 2020, logging more than 100 million hours!
<h4>3. Networking in-person will still be practised</h4>
While hybrid events will take the centre stage, in-person interactions will still be relevant. This will especially be true for the industry leaders. Countries with fewer COVID-19 cases, strict safety regulations, and massive testing will emerge as key meeting destinations in the world.
<h2>Marketing trends</h2>
81% of shoppers research online before buying a product. In fact, 60% of potential customers start their product research with a query on search engines before heading to any website. As many as 64% of small businesses have a website. All this data from <a href="https://www.fundera.com/resources/small-business-marketing-statistics">fundera</a> clearly points to one thing – marketing is poised to be the game-changer for small businesses in 2021.
<h3>Changing Trends in Business: Expected small business marketing trends for 2021</h3>
<h4>1. The need to work the fallout of the pandemic in the marketing strategy</h4>
Vaccination is a welcome move, but there’s no telling when the restrictions imposed by governments will be lifted. The pandemic has had an enormous impact on buyer behaviour and marketing strategies, and some of these changes will be permanent.

This is why small business owners must update their market research. Every industry has been affected differently. Some have seen growth while others are struggling. To help your business survive and grow, you need to invest in new market and demographic research for 2021 and beyond.
<h4>2. Purpose-driven and charitable marketing</h4>
2020 was bleak and depressing, but it certainly brought out the best in humans on many occasions. Viral hashtags like #SaveLocalBusinesses are a testimony to this statement. However, consumers also expect the same empathy from businesses. In fact, they prefer brands with a charitable or a social edge.

Businesses need to offer a human-first approach if they want to be relevant to customers in 2021. A Deloitte <a href="https://www2.deloitte.com/content/dam/insights/us/articles/6963_global-marketing-trends/DI_2021-Global-Marketing-Trends_Purpose_US.pdf">report</a> states, “brands need to be deeply attuned to why they exist and who they are built to serve.”

Success story: BrewDog, the beer giant, offered their pubs as <a href="https://www.independent.co.uk/news/business/news/brewdog-coronavirus-covid-vaccine-centres-b1781289.html">temporary vaccination centres in the UK</a>. The company also promised a free can of beer to anyone vaccinated on their premises. Such gestures put brands in a positive light and give customers a sense of purpose while shopping.
<h4>3. Social media will emerge as the top-purchase channel</h4>
There’s a reason why <a href="https://blog.hubspot.com/marketing/instagram-stats">90% of the top 100 brands are on Instagram.</a> Making sales via social media was once a pipe dream, but it has become a reality in a relatively quick span. From discovery to purchase, brands are leveraging social media to allow shoppers to buy with a single click – without even opening the browser. Small businesses, can, and should, jump on this wagon and leverage it to generate revenue.

Success story: <a href="https://www.instagram.com/cluse/">CLUSE</a> is a stunning example of user-generated content or UGC in action. The IG feed of the brand showcases a shoppable feed that exemplifies elegance. The company credits its evangelists by tagging and has a whopping 899k follower base. 

The brand uses a purchasable feed to make things easier for eager shoppers. It is masterful proof that brands can sell while gaining more followers online.

<div id="attachment_10340" align="aligncenter" width="602"]<a href="https://www.instagram.com/cluse/" target="_blank" rel="noopener noreferrer"><img class="img-fluid wp-image-10340 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/08/cbc3.png" alt="showcasing product images on social media a latest business trend" width="602" height="399" /></a> Image credits: Cluse on Instagram</div>

READ ALSO: <a href="https://www.rateusonline.com/how-to-use-social-commerce-for-your-business/">HOW TO USE SOCIAL COMMERCE FOR YOUR BUSINESS?</a>

Conclusion

2020 was supposed to be a good year. But the way it turned out, it’s difficult to predict how 2021 will be. However, based on experience, it is best for businesses to be prepared for anything. Flexibility and agility are a must-have to pivot the business in new directions at a moment’s notice. Hopefully, these business trends will help small businesses to adapt and grow better.

Business Trends in Technology, Networking, and Marketing in 2021

People purchsing goods e-commerce online shopping

Social commerce gives businesses capability to sell on more than primary social media platforms. Learn how to take advantage of social commerce here.

How To Use Social Commerce For Your Business ?

While shopping at physical locations still remains a useful option for people to get groceries and other essentials, more and more people are turning to online stores. E-commerce platforms offer businesses a way of reaching a wider audience. These digital stores are also convenient for the customer - as they are now able to buy anything from food to clothing and more from the comfort of their couch. 

In 2020, over four billion dollars were<a href="https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/" target="_blank" rel="noopener noreferrer"> spent on eCommerce stores</a>. It is estimated that this figure will increase to over six billion by the year 2024. Worldwide, e-commerce sales will account for an<a href="https://www.oberlo.com/blog/ecommerce-statistics" target="_blank" rel="noopener noreferrer"> estimated 18.1%</a> of all retail sales recorded in the year 2021. 

<div id="attachment_10282" align="alignnone" width="2000"]<img class="img-fluid wp-image-10282 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/08/socialC4.jpg" alt="women making inventory of ecommerce products " width="2000" height="1333" /> Small business owner, running their e-commerce store.</div>

Recently, we’ve seen a move toward social commerce too. This trend gives businesses the capability to sell on more than just the primary social media platforms - including Facebook and Instagram. We take a closer look at these trends, as well as how you can take advantage of social commerce for your own business. 
<h2>What Exactly Is Social Commerce?</h2>
Before diving into strategies to use with social commerce, let us first consider what social commerce is. We also look at how it fits into modern-day marketing and sales. Social commerce has similarities to more traditional eCommerce solutions. The major difference, however, is that with social commerce, your business takes advantage of social media platforms to sell products or services. One<a href="https://sproutsocial.com/insights/data/harris-insights-report/" target="_blank" rel="noopener noreferrer"> study</a> reports that 80% of businesses have either already started to sell on social media or plan to do so in the upcoming years. 

Social commerce has also become quite a diverse topic. Many social platforms have started to offer integrated eCommerce features. The technique involves technology that allows for sales to be made directly on the social media platform - instead of having to direct a customer to a website or eCommerce platform first. 

Another thing to note is that there are several social media tools in eCommerce. This includes customer ratings and reviews, social shopping tools (sharing the act of shopping online), forums and communities, and social advertising, to name a few. But all these tools help with marketing and increasing sales.
<h2>Social Implications of Ecommerce</h2>
Before I continue, there are also social implications of eCommerce that need to be noted.

Social commerce is taking the market by storm. From being used as a mere showcase for brands to become a virtual storefront, now capable of running the whole shopping experience without users being redirected to the brand's website. It is forecasted that by 2021, the global social commerce market will increase by about <a href="https://www.thedrum.com/profile/superb-media/news/the-rise-of-social-commerce-and-its-impact-on-ecommerce" target="_blank" rel="noopener noreferrer">34%</a>.

But will this impact eCommerce stores? and will this impact sales on business websites? Small business owners will save money and resources while building their brand. But their core brand message has the potential of not standing out on these social platforms. As they will have restrictions.

However, using social commerce has improved user experience. As they have reduced the click journey, which is essential to facilitate sales and enhances conversion rates.

It is too soon to predict if these social commerce platforms will thrive or fail. But one thing is for sure, the social implications of eCommerce shows us that the eCommerce landscape has evolved.  
<h2><span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;social commerce vs ecommerce&quot;}" data-sheets-userformat="{&quot;2&quot;:573,&quot;3&quot;:{&quot;1&quot;:0},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;12&quot;:0}">Social Commerce vs eCommerce: How Does Social Commerce And Ecommerce Differ?</h2>
Even though similarities exist, it is important to understand how traditional eCommerce stores differ from social commerce platforms. To provide a better overview of the differences, we will consider the use of social media to assist in selling products online. 

With a standard eCommerce platform, you would have a specific website where all of your products are sold. You would then promote the content that can be found on the store on a Facebook page or perhaps by publishing a photo or video on Instagram. If a customer is interested in the products you offer, they need to follow a link to your eCommerce store - and then complete their purchase. 

With social commerce, things are a bit different. You can set up a storefront directly on a social media platform - displaying prices and allowing customers to add products to a cart. In this scenario, interested individuals can complete the entire checkout process directly on the social platform. There is no need for the customer to visit another website - which means the process takes one less step, possibly increasing the chances of making a sale. 
<h2>Using Social Commerce For Your Business</h2>
You've decided to use social commerce as a way to improve your business. Now, it is important to understand the steps to take. 

The first part is to consider which commerce platforms you would like to use. There are a few options available, but Facebook and Instagram are currently considered the best options. You can decide to target only one of these or use both to further increase your chances of getting more sales. There are a few steps to follow to ensure the campaigns you launch will be successful. We take a look at these steps below.
<h3>1. Researching The Target Audience</h3>
Simply setting up a storefront on a social media platform without knowing what the ideal customer expects can produce disappointing results. With this in mind, start by doing some extensive research on your audience. A basic understanding at first can help - but continue collecting data as your business grows on a social commerce platform too. Use the data you collect to make appropriate adjustments, which would ensure your store adapts to customer expectations and habits. 
<h3>2. Build A Store That Represents Your Branding</h3>
When setting up a social commerce storefront, you should ensure the design matches your brand identity. Be sure to add a clear and high-resolution logo. Add additional visual elements to the storefront, which would help to make it more attractive. At the same time, avoid overcomplicating the design. 
<h3>3. Add Or Import Products</h3>
If your business is already using an eCommerce platform, it is sometimes possible to import products from this system to the social commerce account. This can be a convenient way to get products in your store without manually adding them one by one. 

If the platform you use does not have support for importing, then set aside some time to add products you wish to sell on the social commerce platform. In some cases, a spreadsheet offers a good alternative for importing products. 
<h3>4. Choose The Right Payment Options</h3>
A large number of individuals prefer to pay with a credit or debit card, but some may also have a preference for alternative payment options. Google Pay, Apple Pay, and several alternatives have become convenient one-click payment solutions in the modern-day. 

<div id="attachment_10284" align="alignnone" width="2000"]<img class="img-fluid wp-image-10284 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/08/socialC2.jpg" alt="women making payment for online purchase" width="2000" height="1305" /> Close-up of a woman sitting at the table via online store using a credit card</div>

Make sure the social commerce store you set up can offer customers access to payment options that are suitable to their preferences. A larger variety of payment options give the customer more choices to consider. This also shows that you consider the client's needs.
<h3>5. Add Valuable Content</h3>
Once your store is up, don’t forget to focus on the page itself too. You do not want to focus only on the promotion of products that are now being sold through your store. Ensure you still post valuable content to the timeline on your business’s page - content that customers can relate to and find helpful in their everyday lives. 
<h2>Best Social Commerce Platforms</h2>
Several social media platforms have already introduced a series of commerce solutions that businesses can take advantage of. Currently, however, certain social commerce platforms do seem to be ahead of the rest, offering a more streamlined checkout process and giving your business access to a number of essential tools. 

We take a look at three of the primary social commerce platforms that are leading the industry at the moment.
<h3>1. Instagram</h3>
While a newer entry in the world of social media platforms, Instagram has grown a lot in just a decade. The platform was initially developed to help people share videos and photos, but quickly became a focal point for many businesses. Today, consumers, influencers, and even some of the biggest brands in the world all take advantage of Instagram. 

<div id="attachment_10283" align="alignnone" width="795"]<img class="img-fluid wp-image-10283 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/08/socialC5.jpg" alt="women making inventory of ecommerce products " width="795" height="1280" /> Instagram shopping feature</div>

In addition to being a social media platform, Instagram has also become one of the best options for social commerce strategies. The platform only recently introduced its own social commerce functions, but several businesses have already created their own storefront on Instagram. 

Due to the fact that Instagram focuses largely on visuals, the platform is ideal for creative businesses. It is easy to add products to posts. These serve as “shoppable posts”. You can do the same with <a href="https://www.exoticzambia.com/tinder-zambia-dating-call-girls-and-hookups/"> Zambia dating sites</a> stories and reel entries on the platform. Your business can choose to allow checkout directly on Instagram. Alternatively, redirect the customer to your eCommerce platform.
<h3>2. Facebook</h3>
Facebook still remains the biggest social media platform in existence. There are<a href="https://www.oberlo.com/blog/facebook-statistics" target="_blank" rel="noopener noreferrer"> over 2.8 billion people</a> who use Facebook on at least one occasion every month. The average user spends around 19.5 hours on Facebook each month. This platform was also one of the first to introduce a social commerce system, called Facebook Shops. 

There are different options when setting up a social commerce storefront on Facebook. In some cases, the eCommerce system used by a business may be compatible with the partner <a href="https://www.exoticzambia.com/zambia-pussy-girls-zambia-pussy-pics-and-nudes/"> Zambian porn pics </a> platform on Facebook Shops. This helps to automate the process of uploading products to a Facebook store. Direct selling on Facebook Shops is possible - including checkout. 
<h3>3. Pinterest </h3>
Pinterest is slowly increasing functions related to commerce tools, but there are some <a href="https://www.exoticzambia.com/zambia-pussy-girls-zambia-pussy-pics-and-nudes/"> Zambia Pussy</a> limitations at the moment. The platform does not yet provide support for direct selling and checkout on the platform. It can, however, still be very useful for businesses that want to expand their social commerce strategy. When using Pinterest’s commerce tools, additional fields for pricing and specifications are added to the pin. When a visitor clicks the link to buy, however, then you direct them to a landing page. The redirect can take the client to your eCommerce website too.

Conclusion

Ecommerce no longer only holds ties to platforms like Woo-commerce or Shopify. In the modern-day, businesses need to ensure they adopt the latest trends - and this includes the utilization of social commerce strategies. Social commerce allows a business to expand the number of people reached, while also increasing sales. These are a few ways social commerce benefits your business. 

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&nbsp;

How To Use Social Commerce For Your Business?

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Learn the less explored opportunities and benefits of 5G presents to small business owners will enjoy when 5G becomes mainstream.

Benefits of 5G For Small Business Owners - RateUsOnline

If you want to learn the opportunities and benefits of 5G presents to small business owners, you’re in the right place.

The advent of 5G connectivity is just over the horizon. It’s not a rumour anymore, and leading network providers are gearing up to deploy their offerings.

You probably know about the perks this next-generation network presents to end consumers. But what about businesses? What will business owners gain from this new generation of wireless technology?

If you’re a small business owner, you must learn about the potential of 5G to future-proof your systems and stay ahead of the curve.

To help you, we’ve provided you with a list of benefits small business owners will enjoy when 5G becomes mainstream.
<h2>What is 5G?</h2>
5G connectivity is the fifth generation of wireless mobile network technology. It’s the upgrade of the 4G network designed to connect everyone and everything.

The technology brings three new things to the table: speed (wider channels), responsiveness (ultra-lower latency), and more bandwidth (ability to boost connectivity between devices). 5G’s high performance and improved efficiency can transform companies, connect new industries, and empower new user experiences.

<div id="attachment_10270" align="alignnone" width="2000"]<img class="img-fluid wp-image-10270 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/08/5g2.jpg" alt="" width="2000" height="1185" /> Mobile phone, a smartphone with 5G wireless high-speed internet in hands of man.</div>

Services that seemed futuristic like advance mobile cloud gaming, connected vehicles and traffic systems, and e-health are all now possible.

According to the latest Ericsson Mobility Report, the number of 5G smartphone subscriptions worldwide will blow past 500 million years this year and past one billion in 2022. This next-generation network opens the door to new opportunities for business, people, and society.
<h2>What Are The Key Benefits of 5G</h2>
Before we can dive into the benefits of 5G to small businesses, let’s learn about key features of this next-generation network.
<h3>1. Higher Speeds</h3>
5G’s speed is perhaps the most discussed feature. It features a data speed of up to 10 Gbps, representing over 100x improvement over the current 4G LTE technology. This increased speed means new exciting possibilities for consumers. You can now download a movie that usually takes several minutes in just a few seconds.
<h3>2. Lower Latency</h3>
One thing new networks try to address is latency. Latency is the time a signal takes to travel from the source to the receiver and back. 5G networks come with reduced latency than 4G LTE, with signal travel time cut down to less than five milliseconds. Lower latency is critical for modern business operations. This is true, considering the rise in the conference and video calls amidst the COVID-19 pandemic.
<h3>3. Reliability</h3>
Advancement in 5G technology makes the network more reliable than its predecessors. As such, issues like interrupted connectivity and dropped calls will decrease significantly. This increases the practicality of 5G in critical businesses like data storage and healthcare.
<h2>Industries That Can Benefit from 5G</h2>
The transformative power of 5G extends to several industries, including:
<h3>1. Healthcare</h3>
5G networks represent a new frontier for healthcare. Edge computing combined with 5G’s high speed and low latency can boost the utilization of AI and big analytic to stream health data in real-time. Also, it can pave way for remote surgery, which relies on high-quality, media-rich diagnostic images.
<h3>2. Media and Entertainment</h3>
Broadband made moving movies, games, and TV to the cloud possible. But 5G takes this a notch higher. It allows consumers to bring a richer media experience to their screen anywhere, anytime. You can enjoy streaming 4K videos and immersive VR on devices connected to a 5G network. This introduces new opportunities for communication services providers, cloud services providers, and even content creators to make more money.
<h3>3. Transport</h3>
In the transport sector, introducing 5G can allow the collection of real-time data and analysis through car sensors. Alternatively, it can make businesses, stock management, logistics, and fleet control more efficient and cost-effective. The next step is the introduction of driverless cars that can take users to different destinations quickly and safely.
<h3>4. Agriculture</h3>
With the help of 5G and IoT technology, farmers can optimize and manage various agriculture operations, including crop growth monitoring, livestock health management, and water management. Farmers can use these technologies to gain real-time data on crop conditions and automate other agriculture operations. Therefore, increasing efficiency and profitability.
<h5>READ ALSO: <a href="https://www.rateusonline.com/could-vertical-farms-bring-about-a-new-stage-of-urban-agriculture/">COULD VERTICAL FARMS BRING ABOUT A NEW STAGE OF URBAN AGRICULTURE</a></h5>
<h2>How Small Business Will Benefit from 5G</h2>
<h3>1. Remote Working</h3>
Today, most small businesses have adopted the concept of remote working since it presents them with several benefits such as increased agility, lower turnover, and improved scheduling. However, constant access to high-quality, reliable, and fast internet connections will improve these benefits even further.

5G connectivity will allow small business workers to gain greater access to remote working software. As a result, they can communicate and collaborate with co-workers easily and work more effectively.

But that’s not all! Tasks conducted on the network like file sharing on the cloud and online sales will become faster and hassle-free. Besides that, this connectivity provides businesses with the ability to adopt Virtual Reality (VR) and Augmented Reality (AR) during remote meetings to make staff members feel like they’re in the same room.

Overall, this seamless connectivity improves the integration and productivity of business while reducing overhead expenses usually linked with working in a traditional office.
<h3>2. Increase IoT Capabilities</h3>
5G networks offer up to 1000x more capacity than 4G. Thus, it creates a fertile ground for Internet of Things (IoT) development. Combined with IOT, 5G will revolutionize how wireless networks work.

Small businesses will gain more control over IoT devices, including printers, inventory control tools, shipping trackers, etc. And since many small business owners already have IoT devices in their offices, this seamless network will exponentially boost connectivity and speed between these devices. As a result, businesses can effectively harness the power of the Internet of Things.

In the end, small businesses can save on big utilities, create more efficient supply networks, and automate supply chain management processes.
<h3>3. Rural Innovation</h3>
Many countries around the globe, including the UK, US, and China, are seeking to take advantage of 5G technology to improve connectivity in rural areas. Therefore, offering people more opportunities to start, operate and grow businesses in rural locations.

For small businesses, this means they will reduce expenses and introduce new products to the market by working with local suppliers to deliver greater convenience, independence, and selections for buyers.
<h3>4. Makes Workers More Productive</h3>
Besides introducing new ways to work, 5G makes advancing small businesses easier. With its help, devices used at work can attain powerful, low-latency connections to the cloud, thus reducing their computing tasks. Hence, workers can use these devices like screens and batteries with increased bandwidth connectivity to the cloud.

Business owners can provide their employees with low-powered devices that run complex analytics to deliver premium services or utilize VR/AR to streamline workplace management and operations.

<div id="attachment_10271" align="alignnone" width="2000"]<img class="img-fluid wp-image-10271 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/08/5g4.jpg" alt="girl using 5g data on her mobile " width="2000" height="1333" /> Working on the go.</div>

Lower latency and higher speeds will make conference connections more seamlessly than ever before. 5G will allow employees to make high-quality video calls on the go. These improvements will increase the productivity of business owners and employees significantly.
<h3>5. Network Slicing</h3>
5G’s network slicing ability allows operators to split a single physical network into two or more virtual networks. They can then customize these networks to distinct customer segments and services. Network slicing allows small businesses to create their private 5G network tailored to meet the specific needs of the business.

Apart from that, business owners can order and receive products and services from operators faster. They can adapt the products and services as demand shifts and evolves. Network slicing also provides SMEs with cybersecurity benefits. If one network gets compromised, the other networks will remain safe.

Ultimately, network slicing promotes a better user experience for businesses.
<h3>6. Cost Saving</h3>
5G connectivity can extend the battery life of laptops and other devices used in a workplace by up to 10x. Therefore, small businesses will see a reduction in the cost of hardware and IT infrastructure required.

<div id="attachment_10272" align="alignnone" width="2000"]<img class="img-fluid wp-image-10272 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/08/5g3.jpg" alt="analysing cost saving with 5g data " width="2000" height="1333" /> mobile phone in his small business home office</div>

The network signals shift from a hardware-based economy to a software-based economy. This shift will relieve businesses of IT maintenance and monitoring expenses.

Savings from reduced administration costs and other processes can filter throughout the company, and in the end, improve the bottom line.
<h3>7. Creates New Business Opportunities</h3>
It’s no secret! New technology often drives new ideas. 5G introduces small businesses to a new world of endless possibilities and opportunities that can help them create and offer new products and services.

5G offers you the ability to collect more data about customers and competitors and put it to work, so you can improve your business.

The network marks the first step in the transformation of the business model for many owners.
<h3>8. Bridging The Skills Gap</h3>
5G can improve the recruitment process of small businesses by assisting owners to recruit top talent who can take the enterprise to a new level. It achieves that through its advances in remote and video technology.

The network eliminates traditional recruitment barriers, helping companies spot and recruit the best candidates for the job.

Bottom Line

With each deployment of new wireless technology, end-users usually enjoy many benefits. However, this time, businesses are the biggest winners. 5G networks will completely revolutionize how small businesses work and run via reduced latency, high speed, and increased flexibility.

Its reliability can help businesses meet the needs of their consumers and become more resilient, productive, and competitive. Leveraging the power and benefits of 5G connectivity is the best way for enterprises- irrespective of the industry- to stay future-proof.

Benefits of 5G For Small Business Owners

Digital Marketing. Unrecognizable African Man Working On Laptop Promoting His Online Business Sitting In Cafe Outdoors. E-Commerce And Web Content Promotion. Panorama, Collage With Text

African Man Working On Laptop In Cafe, Digital Marketing Collage

Digital marketing agency for small businesses do their best to show they are the most appropriate provider for your business. But is it worth giving a try ?

Digital Marketing Agency For Small Businesses, Should Be Outsourced?

In the past, an employee could handle marketing and other business responsibilities with ease. But over the years, digital marketing has evolved into a complex system with several distinct aspects, each requiring special attention.

Today, it’s hard for non-marketers to keep up with this ever-evolving form of marketing. For this reason, many small businesses are choosing to outsource to digital marketing agencies. In fact, in 2018 alone, the outsourcing industry amounted to $85.6 billion, out of which the IT sector provided over 62 billion.

If you’re reading this article because you’re thinking of outsourcing your digital marketing task, you’ve come to the right place. When you decide to outsource your tasks to a digital marketing agency for small businesses, you’ll enjoy several perks.

Here, we’ve provided you with a list of the benefits you will gain when outsourcing your marketing efforts. But first, let’s look at some benefits of digital marketing.
<h2>Benefits of Digital Marketing</h2>
Most small businesses engage in digital marketing since it presents them with a cost-effective way to reach a larger audience. 

<div id="attachment_10252" align="alignnone" width="2000"]<img class="img-fluid wp-image-10252 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/07/market1.jpg" alt="digital marketing agency for small business uk comparing data " width="2000" height="1333" /> marketing manager</div>

In today’s world, many people spend most of their time online. And the best way marketers can reach these individuals is through digital marketing.

The Benefits Of Digital Marketing Include:
<h3>1. Huge Return on Investment</h3>
ROI matters a lot to small businesses. Digital marketing offers businesses a substantial return on investment. Social media marketing, display advertising, and email marketing cost less but deliver high ROI than traditional marketing techniques.
<h3>2. Increased Customer Loyalty</h3>
It’s usually expensive to attract and convert leads than to retain existing customers. However, most small businesses often find it difficult to establish customer loyalty. But through digital marketing strategies, retaining customers is easier than ever.

Proven tactics like personalized emails make customers feel value, driving repeated sales. Frequent social media engagements ensure that customers remain engaged via relevant and encouraging content. So, whenever they need a service or product, they will think about your small business.
<h5>READ ALSO: <a href="https://www.rateusonline.com/how-to-handle-difficult-customers/">HOW TO HANDLE DIFFICULT CUSTOMERS</a></h5>
<h3>3. Easy to Measure</h3>
Small businesses can easily track and measure the success of their marketing campaign. As a result, they can know which strategy is driving sales to their business.

<div id="attachment_10250" align="alignnone" width="2000"]<img class="img-fluid wp-image-10250 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/07/market3.jpg" alt="" width="2000" height="1333" /> Laptop with company charts</div>

Although some traditional marketing methods are quite effective, they don’t provide business owners with a way to measure effectiveness. But with digital marketing, every campaign has a tracking system. Whether it’s search engine optimization (SEO) or social media marketing, you will be able to measure the performance of your campaign immediately.

Tracking your result allows you to identify the area where your campaign is failing so you can make improvements. You’ll get insight into what works for your business and what does not. As such, you can better optimize your marketing strategies to make more out of your budget and grow your business.
<h3>4. Improves Conversion Rate</h3>
The most notable perk of digital marketing is improving conversion rate. When business owners invest in conversion rate optimization digital marketing strategies, they can increase their conversion rate. This is because the strategy allows them to target more specific leads. Therefore, increase their chance of converting the leads into customers. A higher conversion rate means increased sales and overall growth of the business.

As you can see, digital marketing plays a crucial role in business growth. Now, let’s look at the reasons why outsourcing to a digital marketing agency for small businesses in the UK is a good idea.
<h5>READ ALSO: <a href="https://www.rateusonline.com/how-digital-marketing-campaign-agencies-can-help-grow-your-small-business/">HOW DIGITAL MARKETING AGENCIES CAN HELP GROW YOUR SMALL BUSINESS ?</a></h5>
<h2>Benefits of Outsourcing Digital Marketing Agency For Small Businesses</h2>
<h3>1. Cost-Effective</h3>
For a small business to craft and implement an online marketing strategy, requires a digital marketing team. Hiring such a team means the company will have to spend money on salaries, benefits, and taxes. However, outsourcing a digital marketing agency can help the business save on all the mentioned expenses.

By outsourcing advertising agencies, you will enjoy the benefits of working with experts in the field and paying for only what you need. You will enjoy the flexibility of hiring experts per hour or project without the commitment of long contracts. As a result, you gain full control over the total cost.
<h3>2. Save Time and Money on Hiring</h3>
The cost of hiring a new employee with a specific marketing skill set is usually high, and not all small businesses can afford it. Keep in mind that even after hiring you still have to train the employees, which takes a significant amount of time, ranging from 2 weeks to 3 months, depending on the position.

You can avoid the hassle of looking for suitable employees and overhead expenses such as benefits through outsourcing. Furthermore, you won’t have to take resources or time from your marketing team to train every new employee.
<h3>3. Avoid Dependence on A Single Employee</h3>
Most small businesses can only afford to hire one in-house marketer. If this member takes a vacation or falls sick, they have to pause the marketing tasks until she resumes work. Even though owners can put several business activities on hold, digital marketing is not one of them.

By outsourcing to digital marketing firms, the company can have someone to take over the job when the marketer cannot work because of one reason or another.
<h3>4. Less Management More Output</h3>
About 90% of startups and small businesses struggle to stay afloat during the first three years of operation. Therefore, it’s crucial to focus more on the products or services you’re offering and outsource the marketing activities to experts in the field.

<div id="attachment_10251" align="alignnone" width="2000"]<img class="img-fluid wp-image-10251 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/07/market4.jpg" alt="" width="2000" height="1125" /> Digital marketing experts</div>

As such, you can put all your efforts and time into other critical aspects of the business. Also, you will free yourself from managerial headaches, handling vacations, or increasing employee motivation.

Besides that, you get to retain more office space both physically and figuratively. You don’t have to go through the hassle of getting a new desk and chair for a new employee. When you have fewer things on your plate, it’s easy to give 100% attention to time-sensitive activities. Therefore, outsourcing can also increase employee performance and overall output.
<h3>5. Forster’s Collaboration</h3>
Outsourced digital marketers will require information about different projects and aspects of the company. Therefore, members of the marketing team and from other departments will work together with the outsourced marketers to promote the easy flow of the projects.

When the marketing team, outsourced marketers, and other staff within the business work together, there’s increased collaboration in the company. This is important, especially for newly established businesses where staff members don’t know each other.
<h3>6. Get Attuned to The Latest Industry Trends</h3>
Professional digital marketers spend lots of time searching and learning new skills while improving the strategies and techniques they’ve already mastered. So, it’s right to say they’re more informed about the latest trends and updates in this ever-growing and changing marketing area.

These experts can help you adopt or shift to a new strategy that will help you grow and stay Infront of your competitors.
<h3>7. Gain Access to The Latest Technology</h3>
A reputable digital marketing firm in the UK makes use of the latest tech that allows them to carry out fast and accurate research and analysis. Thus, they can identify all the information required to increase conversion rate, sales and achieve other business goals. Usually, most startups cannot afford these techs, so it’s a wise idea for them to outsource. This way they can save money while accessing all the latest technology necessary to boost company growth.
<h3>8. New Insights and Ideas</h3>
Working on your business every day gives you the chance to understand your venture well, but there’s always something that you will miss. For instance, you might have a tough time figuring what brings leads to your site. If you feel something is missing in your company’s marketing strategy, it’s wise to get the help of an expert.

Professional digital marketers can offer you a new perspective on approaching your marketing strategy in today’s world. These skilled experts often work with several companies and industries. So, they understand what works today in the marketing world.

When you hire them, they may bring a fresh perspective on how you can boost your website traffic. The agency will work together with you to come up with ideas that will enhance every aspect of your marketing campaign and make it successful.
<h3>9. Get High-Quality Results</h3>
When you hire the best digital marketing firm in the UK, expect to receive high-quality results. Besides possessing a wide array of skills in marketing, a specialist from such agencies has a powerful motivation to please the clients.

These specialists know a client can replace them with better ones if they slack at providing the best services. Hence, all the time, they aim to deliver and surpass the clients’ expectations.

Digital marketing agencies care about the quality of work they provide because they value customer retention and understand the power of word of mouth. That’s why some will offer you data-driven insights and metrics that will boost your company sales.
<h2>Clos*</h2>
We hope these benefits have cleared all the doubts you had about outsourcing digital marketing agency for small businesses in the UK. 

Outsourcing presents you with the opportunity to save time and money while reducing overhead costs and boosting business growth. We recommend outsourcing to every small business owner desiring to increase their brand awareness and sales via digital marketing.

Why Digital Marketing Agency For Small Businesses Should Be Outsourced?

Executive director woman briefing collegues, explaning company strategy during brainstorming. Multiethnical businesspeople working in professional startup financial office during conference meeting

Executive director woman briefing collegues, explaning company strategy

Customer satisfaction score is something you must always rank at top. With these 6 proven strategies for how to measure customer satisfaction turn #1 brand.

How To Measure Customer Satisfaction ? 6 Proven Strategies To Follow

Measuring customer satisfaction should be a top priority. The average shopper tells 15 people when they’ve had a bad customer service experience. Whereas, with a 5% boost in client retention rate, a business can ramp up their profits by <a href="https://www.customerthermometer.com/customer-service/customer-service-and-satisfaction-statistics-for-2020/" target="_blank" rel="noopener noreferrer">25% to 95%</a>. 

To really improve your standpoint, you need to know how to measure customer satisfaction the right way. But, acquiring a grasp around customer loyalty and satisfaction is no easy task. It can be hard to be objective when assessing clients’ happiness. Luckily, there are practical methods that can get the job done. 
<h2>The Impact of Customer Satisfaction</h2>
Based on <a href="http://info.microsoft.com/rs/157-GQE-382/images/EN-CNTNT-Report-DynService-2017-global-state-customer-service-en-au.pdf" target="_blank" rel="noopener noreferrer">a survey</a>, 52% of global respondents stated that businesses should take action on gathering customer feedback. Not only to improve their products but to build loyalty and better engagement. This is to ensure that the growth of the business is on the right track. 

<img class="img-fluid alignnone wp-image-10229 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/07/1aaas.png" alt="" width="756" height="729" />
Credit: Customer Thermometer
Learning how to measure customer feedback can provide any company with beneficial implications. In time, clients who gained consecutive positive experiences have better odds of becoming loyal to the brand as a whole. 

This is a critical fact, considering that a business would need to spend 6 to 7 times more resources on attracting new clients than keeping the current ones. 
<h5>READ ALSO: <a href="https://www.rateusonline.com/mistakes-made-by-businesses-on-website-review/">MISTAKES MADE BY BUSINESSES ON REVIEW WEBSITES </a></h5>
<h2>6 Methods On How to Measure Customer Satisfaction</h2>
Every client will judge a product or a service based on personal taste. They will use emotional (affective) and rational (cognitive) reactions to analyze a product. But, they will also use behavioural intentions, like what are the odds of recommending or repurchasing the product. These are all vital components of what determines customer satisfaction. Take a look at the ways you can measure it.
<h3>1. Define All Research Goals</h3>
Before you figure out how to measure customer satisfaction, you would need to establish adequate goals. Why do you need this data? What does it have to offer? The methods should be tailored towards the customer’s needs. 

<div id="attachment_10233" align="alignnone" width="2000"]<img class="img-fluid wp-image-10233 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/07/1aaas1.jpg" alt="" width="2000" height="1333" /> Team of young professionals discussion research objectives.</div>

When measuring customer satisfaction, the methods used should be well-designed and relevant. Start with evaluating the company’s capabilities and brand, then focus on the actions that would garner the most results. Rely on the insight that will bridge the gap between multiple products or services from your competition. This can allow you to perfect your practice. 

Once you’ve determined the goals, it’s time to set up a plan. It could mean revamping your support systems, website navigation, streamline processes, or more. Whatever benefits the consumer in the long run. 
<h3>2. Collect Data Through a Survey</h3>
Collecting data online is now easier than ever. What used to be a costly procedure with delay, is now stored in seconds. Businesses can use questions to see how happy their clients are with the service. They can ask about delivery, payment, process, or physical features of the product they bought. 

<div id="attachment_10234" align="alignnone" width="2000"]<img class="img-fluid wp-image-10234 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/07/1aaas2.jpg" alt="" width="2000" height="1334" /> analyzing statistics from customers survey</div>

Including any other aspects that are related to the business. Those who don’t know how to measure customer feedback can rely on satisfaction surveys. They can take many forms, like live chat, e-mails, or in-app scores. 

Live chat surveys work through a pop-up after or before a transaction. Featuring only 1 to 2 questions, they are more than enough to assess the client’s thoughts. E-mail surveys come up after a transaction, once the customer has confirmed their e-mail and delivery. 

In-app surveys, however, require a bit more creativity. They use different metrics, like customer effort scores, to engage the audience and maintain their attention. What’s important is to do the surveys just right, not use them as an invasive campaign. 

What most companies do is underestimate the impact of a well-made survey. To create an effective pull, never assume that the client’s time is more valuable than yours. Keep the questions relevant, simple, and precise. Every sentence should be short and easy to read. 

Ask only clever questions, without insulting the intelligence of the consumer. Anything that’s irrelevant or vague will do more harm than good. Maintain transparent and consistent content that’s both professional and coherent.
<h3>3. Use Social Media</h3>
Did you know: <a href="https://www.convinceandconvert.com/social-media-research/5-social-media-customer-service-stats-you-must-know/" target="_blank" rel="noopener noreferrer">40% of clients</a> who complain in social media expect a response in an hour. While 63% of consumers are happy with the response time on social media. 

Every social media platform provides real-time customer feedback. It is also an uncensored version of what the client thinks. Regular monitoring is here to establish a direct line of communication, and build trust with consumers. 

One of the key benefits of social media feedback in customer satisfaction in business solutions is that it is available 24/7. The platforms blend well with people’s daily activities, letting them feel more inclined to leave feedback. 
<h3>4. Rely on Online CX Measurement Tools </h3>
Customer Experience Measurement (CX) is the practice of measuring customer experience at all touchpoints along the customer journey.

What you need is insight, suggestions, and useful information. Something you can’t get from your frontline agents. Predictive CX platforms are here to give companies a better opportunity at measuring and managing their CX performance. 

There are countless options online that can collect that valuable data. Some of the ways they can help are by providing:
<ul>
 	<li style="font-weight: 400;">Free survey library – Each platform has ready-made templates with adequate surveys you can use to get questionnaires. You can customize the templates or make some edits to fit your needs. </li>
 	<li style="font-weight: 400;">Role-based access – Companies can assign access to surveys according to the roles of their team members. The data collected is then sent to proper stakeholders. This is also a great method to protect important information that you collected over time.</li>
 	<li style="font-weight: 400;">Customizable dashboard – Whether you want to use filters, labels, or charts, you can get that with these dashboards. You can then share them when they are ready. As a creative method, the dashboard has numerous benefits. It can also create a hefty impact. </li>
 	<li style="font-weight: 400;">Detractor recovery – It is normal to have a couple of dissatisfied clients. But, to collect relevant data, it is crucial to do a follow-up with the dissatisfied consumers. Show them that you addressed their concerns and use different patterns to improve the product. </li>
</ul>
All of these are useful tools for boosting strategic decision-making and informing. Systems such as these are a solid way of measuring customer satisfaction. They allow leaders to establish a quantified and accurate view of the facts that propel client experience. They are here to amplify performance and set a solid foundation for CX improvement. 
<h3>5. Use CSAT and CES Score</h3>
Taken from the client surveys, the CSAT score is here to show the number of satisfied customers with your business over the total number of consumers. BPO (business process outsourcing) companies rely on this method to assess the quality of their product or service in each call. 

<div id="attachment_10235" align="alignnone" width="2000"]<img class="img-fluid wp-image-10235 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/07/1aaas3.jpg" alt="review chat to measure custom satisfaction" width="2000" height="1297" /> Customer reviews</div>

Your goal should be to obtain the best ratings possible from your current clients. This is a guaranteed method of establishing a notable reputation and trust. To obtain the score, clients rate the service from 1-5, 1-3, or 1-7. The overall percentage can give you a better perspective of what the forecast sales can look like. This can help your company make better decisions. 

CES (customer effort score) is equally important. Quite like the CSAT score, CES relies on clients’ ratings on the experience or ease of operation. It shows whether your service is hassle-free and works smoothly. Or, it is difficult to use and time-consuming. 

For this method, it is a good idea to use a 1-5 scale. That’s because the score is the total number of clients who agree that interaction with your service or product was easy. For instance, if <a href="https://delighted.com/what-is-customer-effort-score" target="_blank" rel="noopener noreferrer">65 clients</a> out of 100 give you a 4/5 rating, the CES would be 65. By analyzing the data over time, you can get practical feedback with every internal process. 
<h3>6. Gain Customer Base With Rating Sites</h3>
Review platforms are critical in spreading awareness and building an online presence. Options like Google, Yelp, and <a href="https://www.rateusonline.com/">RateUsOnline</a> reviews can get you on the right path. This is something your business can use to establish credibility and expand its reach. 

Think of it as a log, where every client you have can post their personal experience about your product or service. Yes, you can gain some negative feedback. But, if you apologize and promise to provide better results, you can still mitigate the difficulties. 
<h5>READ ALSO: <a href="https://www.rateusonline.com/how-to-use-online-business-directory-to-beat-your-competition/">HOW TO USE ONLINE REVIEWS TO BEAT YOUR COMPETITION</a></h5>
The advantage of this technique is that a lot more people use it to write feedback. With it, it is easy to find what determines customer satisfaction. Rating sites are convenient at getting the point across. In time, more and more people will leave positive feedback, helping you boost your traffic and client base.  

Final Thoughts

There is always room for growth. But, with continuous improvement and client feedback, you can make sure you are on the right path to success. All the tips listed here talk about how to measure customer satisfaction efficiently and with ease. Although they can take some time and effort, this is a time well-spent. Even the criticism you get can help you design a worthwhile project. As long as you don’t ignore your clients, you will always be one step closer to a solid client base. Depending on what you are selling, you can make the necessary tweaks.

How To Measure Customer Satisfaction

Pretty young female sitting on the floor by couch while looking for online data or watching video in the net

Home network

Virtual connection with fellow professional is the new normal. But how to turn business networking into new opportunities while working remotely ? Read Here

Business Networking While Working Remotely ! How To Tips.

Working from home is awesome. It gives you so much flexibility and freedom. In the United Kingdom, more than <a href="https://news.sky.com/story/covid-19-8-4-million-were-working-from-home-last-year-as-pandemic-struck-12309068" target="_blank" rel="noopener noreferrer">8.4 million employees</a> were doing jobs that allowed them to work from home. The recent global pandemic even made remote work more popular, and millions of people are still working from their homes until this day. 

However, even if you are working remotely, networking is highly essential. Networking will expose you to different <a href="https://www.rateusonline.com/most-common-business-challenges-and-opportunities-faced-by-entrepreneurs/">professional opportunities</a>. It would also help you to cultivate and establish vital relationships that can help you take your career to the next level. 

Nevertheless, networking can be a bit difficult, even more, difficult when you are working remotely. For you to be able to strike a perfect balance, you need to know business networking best practices and follow them through. In this guide, I will be sharing with you some business networking best practices and tips on how to do business networking while working from home. 
<h2>Business Networking Tips for Remote Workers</h2>
<h3>1. Join Relevant LinkedIn Groups</h3>
Joining relevant LinkedIn groups is a great business network tip, and it yields interesting results. When you go through your <a href="https://www.linkedin.com/">LinkedIn account</a>, you can do much more than just see those that viewed your profile. Many people just scan through this platform to look at other people’s profiles and interesting articles. Interesting, LinkedIn has a lot to offer than that. 

<div id="attachment_10224" align="alignnone" width="2000"]<img class="img-fluid wp-image-10224 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/07/business5.jpg" alt="young woman doing work from home " width="2000" height="1333" /> Young woman networking online</div>

The platform has a wide range of groups for different job fields, personal interests, locations, and more. Perhaps you are interested in TED talks or you are a freelancer designer that wants to connect with other freelancers in that community. You can always find a group in your line of interest on this platform. 

Maybe you are a writer in London; there might be a group of other writers like you in that same city. You can look for a group that appeals to your interest and request to join. However, joining the group is not enough; you need to make an effort to be part of their discussions. Members of the group might be exchanging ideas and thoughts every week. 

Some group members might also share some updates about your profession as well as some relevant job opportunities. You can also get notifications of in-person networking events close by. Hence, you should look for relevant groups on LinkedIn, request to join the group, and participate in the conversations in the group. 
<h3>2. Connect and Meet with Your Colleagues</h3>
Depending on the size of your organization, you might have a few colleagues that are also working from the comfort of their home as you. Many people working from home stay connected to their co-workers via platforms such as Slack, Skype, GoToMeeting, and other chat and online conferencing tools. Those are the most convenient means to keep in touch with your colleagues on a regular basis. However, that does not mean you cannot make an effort to meet with them in person -occasionally. 

You can reach out to some fellow team members that live in the same city as you. You can pick a nice place to meet and network; probably go out for dinner. Even if the in-person meeting is very short, it would still go a long way. 
<h3>3. Join Professional Slack Communities and Groups</h3>
If you want to do business networking while working from the comfort of your home, Slack is one of the best tools to use. Many companies and organizations use this platform for sharing ideas, communicating, and working on projects. Interestingly, Slack does more than that, as it can also be used to bring people together, regardless of where they are in the world. 

<div id="attachment_10223" align="alignnone" width="2000"]<img class="img-fluid wp-image-10223 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/07/business4.jpg" alt="emplpyee joining professional Slack Communities and Groups for business networking " width="2000" height="1333" /> Using online connect technology for business</div>

If you are not part of a private <a href="https://www.owllabs.com/blog/remote-work-slack-communities" target="_blank" rel="noopener noreferrer">Slack group</a> or community because of a Slack platform or shared experience from your firm, you can start with loads of free Slack communities. You can join the free groups to meet new people. 

Joining these groups will expose you to other professionals in your field. You would be able to learn new things from them. You can also see new job posts, shared work experiences, work opportunities, and more. For example, there are different Slack groups for professionals in development, design, writing, product, technology, and more. You can join more than one Slack group, provided they help you to network. 
<h3>4. Connect with Others via Your Social Media Channels</h3>
Social media also play a key role when doing business networking. Many professionals use their social media account, especially Instagram, as portfolios for art, products, professional services, or photography. If you want to do business networking over social media, you should make sure that your account exhibits who you are. 

Your account should be transparent about your goals, skills, or business. If you want your social media account to be private, then you can create another account for your business only. You can use the business account to know about your audience and engage with them in a meaningful way. With this strategy, you can build and grow your professional network virtually, completely online. 
<h3>5. Start a Podcast</h3>
Podcasts are increasingly becoming popular, as people use them for a wide range of purposes. Podcasts are not only for keeping you entertained during a workout or long drive; you can also use them to connect with other people in your profession or industry. You can build an incredible business network by creating relevant and insightful podcasts. 

<div id="attachment_10221" align="alignnone" width="2000"]<img class="img-fluid wp-image-10221 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/07/business3.jpg" alt="" width="2000" height="1333" /> host speaking in microphone in podcasting studio</div>

Starting a podcast is not easy, as it requires a lot of effort and time. Creating your own podcasts is more labour-intensive than inviting someone to join a Slack community. However, if you are genuinely interested in podcasting, and you are willing to put in all the extra work and time, podcasting can be an extremely valuable networking tool. 

With a podcast, you can interview interesting, influential people, and this will help to get your name or brand out there in your industry. When your name is out there, chances are you will get more opportunities down the line. Because you are not confined to a particular space or time zone as your guests, you can manage the whole process from the comfort of your home. 
<h3>6. Look for Ways to Offer Value</h3>
People like those who help them. Hence, if you make yourself one of those who add real value to others, you will endear yourself to people automatically. The most interesting part of this is that you can do this while working from the comfort of your home. 
<h5>READ ALSO: <a href="https://www.rateusonline.com/must-follow-marketing-strategies-for-small-businesses/">MUST FOLLOW MARKETING STRATEGIES FOR SMALL BUSINESS</a></h5>
You can do business networking by looking for opportunities to offer value. Look for ways to support, help, or make valuable connections for people in your network. If you are a designer, look for people on LinkedIn, Facebook, or Slack groups that are finding it difficult to get design work for their business. You can share some of your favourite design tools with them and teach them how they can work with them. 

<div id="attachment_10225" align="alignnone" width="2000"]<img class="img-fluid wp-image-10225 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/07/business6.jpg" alt="" width="2000" height="1333" /> Young woman planning how to add value to her network</div>

If you know people that are having challenges in hiring a new assistant, you can send them a helpful article on how they can hire a virtual assistant or team. If you have two clients that can work together, you can link them up. You should be genuine when helping others. 

Do not help them because you hope they will help you along the line. Your goal should be to add value to others, and this would help to build your network much faster than you can imagine. Your name or brand will go far for your good works, and you will reap the rewards in no time. 
<h3>7. Look for Networking Events in Your Community</h3>
If you are looking for a network, Google can be a great tool. A simple Google search can bring up loads of local events for you. Most of the major cities in the UK have networks designed especially for young professionals. You can search for the network in your city or the local area, join the groups, and check out their meetups. 

These networks come in different forms. Some might be for networking in certain fields, some might be only social, while some might be volunteer opportunities. Irrespective of the form, this is a nice way to leave the house and meet with plenty of people who are looking to meet and network with others. 

These events are usually open to everyone. Hence, you might meet a mix of professionals who work from the comfort of their homes like or you in an office. This is a great way to connect and meet new people that can help you take your career to the next level. 

Final Thoughts

There are different ways you can do business networking while working remotely. You can also start with the network you already have before expanding your reach. Networking is very important, especially for those who work from the comfort of their homes, as they spend most of their time indoors. For you to learn new skills, find new jobs and opportunities, you need to network and connect with others. In this article, we have listed some of the most effective ways you can do business networking to get your name, brand, or business out there while working remotely.

How To Do Business Networking While Working Remotely

High angle view of business people sitting at the table with documents and computer and working in team at business meeting

Business people sitting at business meeting

Franchising is one of the most successful ways to start a business in the UK. Learn about the best franchise opportunities in UK with this detailed guide.

Franchise Opportunities UK. Guide To Get You The Right Opportunity

Do you dream of owning a business one day? Then, consider franchising. It’s one of the most successful ways to start a business in the UK.

In fact, over the last 20 years, the number of franchise businesses has doubled. The industry has grown by 10% since 2015, and today it’s worth billions of pounds. As a result, finding the right franchise business for sale in the UK is now easier than ever before.

In a world where financial crisis and novel viruses can appear anytime and cripple the economy, it’s wise to invest in already established businesses. You can start your new business by riding the wave of a company with a good support network in place and pre-existing brand awareness.

Here, you will learn about the best franchise opportunities in the UK. But before we dive in, let’s define a franchise and the benefits of investing in one.
<h2>What Is a Franchise?</h2>
A franchise is a business opportunity where an entrepreneur (franchisee) pays a company (franchisor) for the rights to trade under their name. The franchisee gains the right to the franchisor’s trademarks, business system, marketing materials, and products and services.

<img class="img-fluid alignnone wp-image-10189 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/07/fran5.jpg" alt="" width="2000" height="1329" />

Normally, an independent entrepreneur must pay an initial fee to buy into the franchise and royalties (ongoing payments) to keep the right to trade under the company’s name. However, some franchises have additional fees, so it’s wise to research before applying.

Franchising offers you lots of advantages that aren’t available for entrepreneurs who’re starting a business from scratch. Perhaps one of the most significant perks is that you don’t have to worry about building a customer base. Also, you get to work with a proven system of operation and receive training on how to use it.

That said, franchisees are only responsible for running a franchise, but not the business itself. Therefore, they don’t have a say in the direction the company takes.
<h2>Benefits of Buying into UK Franchise Opportunities</h2>
<h3>1. Capital</h3>
Most entrepreneurs find it hard to expand their small businesses today because of a lack of access to capital. However, franchising is an alternative form of capital acquisition that comes with endless advantages. First and foremost, business owners can expand their business without the worry of debt or cost of equity.

The capital requirement for most top franchise opportunities in the UK is lower because they often provide the capital to open and operate each franchised outlet. By using the money from the company, the business can grow unfettered by debt.
<h3>2. Brand Recognition</h3>
Many new businesses fail within their first year of operation because they struggle to create brand awareness. Investing in a franchise prevents you from handling the essential aspects of launching a new business.

Because the franchise has already established itself as a reputable business, you gain access to a large customer base. So, when you open a franchise, customers will automatically know what your business is and what to expect.
<h3>3. Buying Power</h3>
Another reason entrepreneurs buy a franchise is the sheer size of the network. In a standalone business, owners must pay a lot of money per item when ordering products or supplies since their orders are relatively small.

However, franchises have the advantage of strength in numbers. Therefore, they can get materials, supplies, and services in bulk and at a discounted price. The parent company can use its network to negotiate for location leases, lease terms, and deals.
<h3>4. Security and Support</h3>
The best franchises in the UK invest lots of money in security and support systems. In return, these systems facilitate the training entrepreneurs receive to manage their businesses and accounts. Also, to track sales, set targets, and creating marketing strategies.

The initial fee and royalties you pay the franchise often cover the cost of all these. It also ensures you can access everything you need to run a franchise successfully.
<h3>5. Speed of Growth</h3>
Entrepreneurs with innovative business ideas always live in fear that someone else might beat them to the market with their own concept. But that’s a common thing in the business world.

The truth is launching a single unit takes lots of time. So, some entrepreneurs prefer investing in a franchise. This way, they can capture the market early and take the helm before their competitors because the parent company handles most of the tasks.

Through franchising, entrepreneurs gain franchisor financial leverage as well as leverage on human resources. As a result, they can compete with already establish companies and saturate the markets before their competitors can respond.
<h5>READ ALSO: <a href="https://www.rateusonline.com/5-franchise-opportunities-in-the-uk-for-2021/">5 FRANCHISE OPPORTUNITIES IN THE UK FOR 2021 </a></h5>
<h2></h2>
<h2>Industries With the Most Profitable Franchise for Sale in the UK</h2>
<h3>1. Fast Foods Franchises</h3>
Although most people often criticise the fast-food industry, we can all agree that it comes with lots of merits. Many individuals can’t resist occasional burgers, chips, and pizza, even those on a diet. The UK fast food industry is worth £9.8 billion.

<div id="attachment_10188" align="alignnone" width="2000"]<img class="img-fluid wp-image-10188 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/07/fran1.jpg" alt="burger joints Franchises" width="2000" height="1333" /> burger fast food menu and french fries</div>

In the UK, fast foods brands like K.F.C, McDonald’s, and Starbucks are some of the biggest and most lucrative franchises. These franchises offer good returns and well-established brand awareness.

As part of one of these franchises, you will enjoy the perks of joining a reputable company with a footing in the industry and a guarantee of operating a successful business.

Since the fast-food industry is ever-expanding and diversifying, you will benefit from the support of the parent company that has knowledge and expertise in staying on top of a competitive market.

However, there’s a downside, the buy-in price for these franchises is expensive. For example, to buy a McDonald’s franchise you have to spend over £30,000, and it’s still growing.
<h3>2. Fitness Franchise</h3>
Entrepreneurs with health and nutrition knowledge should consider buying a fitness franchise. We are living in a world where conditions like obesity and diabetes are common. This means most individuals are on the lookout for health and nutritional help to maintain a healthy lifestyle. Also, it’s hard to miss people working out in the gym.

<div id="attachment_10190" align="alignnone" width="2000"]<img class="img-fluid wp-image-10190 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/07/fran2.jpg" alt="Fitness Franchise opportunities in UK" width="2000" height="1334" /> fitness club</div>
<h3>3. Home Care Franchises</h3>
Over the years, the number of elderly people has increased exponentially in the UK, especially those aged 80 and above. Therefore, there’s an increased need for home care services to provide care and assistance to sick seniors and those with disabilities or mobility issues.

The healthcare industry is expanding rapidly, so if you’re a caring and dedicated entrepreneur, opt for franchise opportunities in this sector.
<h2>Low-Cost Franchise Opportunities in the UK</h2>
<h3>1. Pest Control Franchise</h3>
A pest control industry is not something most entrepreneurs would automatically consider as a new business venture. But if you’re after low-cost franchises UK-wide, this market will better suit you.

The pest control industry has grown at a steady pace over the years because of the increasing demand for pest control services in the country. Furthermore, creating a pest control business from scratch is difficult. You must meet certain requirements and follow several laws. Also, your solution must be effective, or you will lose your customers.

But when you become a franchisee, you will receive the training and products to deliver long-lasting results. Besides that, the parent company will help you get the business off the ground and running legally.
<h3>2. Cleaning and Home Improvement Franchises</h3>
Over 5.4 million businesses and 27 million households in the UK depend on cleaning services. Thus, it’s a profitable industry.

Today, most people get tied down with work and other responsibilities, hence, they don’t have enough time to clean their houses. That’s where professional cleaning companies come in. So, investing in a franchise in the cleaning industry is a wise decision. What’s even better it’s affordable and highly profitable.

<div id="attachment_10191" align="alignnone" width="2000"]<img class="img-fluid wp-image-10191 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/07/fran3.jpg" alt="Cleaning and Home Improvement Franchise opportunities in UK" width="2000" height="1334" /> cleaning service</div>
<h2>4 Top Franchises Opportunities in The UK in 2021</h2>
<h3>1. Doctor Drain</h3>
Doctor Drain is perhaps one of the UK’s largest drain clearance and emergency plumbing companies. The company boasts a reputation of having reliable and trustworthy technicians who deliver high-quality plumbing services at an affordable price around the clock, all year round.

Its franchise model allows franchisees to lead and motivate their teams of expert plumbers and drainage technicians so they can succeed within their locality. If you invest in the franchise, rest assure you will have a steady flow of work and income since they have contracts with big companies like Wetherspoon, DHL, and Nando’s.

You will need about £86,000 plus VAT to buy the franchise. As a franchisee, you stand a chance of earning over £1 million yearly. Also, the company will provide you with ongoing support and mentoring. The best part, you don’t require prior plumbing experience because you won’t be handling any plumbing or maintenance work; you will only run the team.
<h3>2. Subway</h3>
Subway is a popular fast-food restaurant known for its tasty sandwiches. It is one of the best franchises to own in the UK because it has the lowest startup costs of about £8,500.

However, the total investment can balloon up to £200,000, depending on the franchise location. Apart from that, franchisees must pay 4% of their net sales towards the marketing fund and 8% towards royalties.

Franchisees will benefit from a two-week training program offered by the parent company. Also, they enjoy continuous support and mentoring. The franchise contract runs for about 20 years.
<h3>3. Anytime Fitness</h3>
The persistent COVID-19 pandemic and its subsequent lockdown, means most gyms have closed in the UK. But that won’t be the case forever. Anytime Fitness provides budding healthcare and nutrition franchisees in the UK and the opportunity to generate income throughout the year via their franchise model.

You will enjoy a 5- or 10-year contract with a company that has an impressive track record and extensive support. You don’t have to pay any royalties, but the total investment can surpass £550,000. Also, you need an initial upfront fee of about £170,000.
<h3>4. McDonald’s</h3>
Our list will not be complete without mentioning the world-renowned fast-food chain restaurant across Europe and the globe. McDonald’s is a highly profitable franchise, but it’s ideal for entrepreneurs with enough investment capital.

The startup cost is at least £100,000 upfront. However, the total investment cost can run up to £ 350,000. Also, entrepreneurs must direct 5% of their net sales towards royalties and 4.5% to advertising funds.

Just like Subway, the contract can run for 20 years with a promising yearly return of about £50,000. In addition, franchisees will enjoy comprehensive support and a 26-week training program to get the business up and running.

Take Away

UK franchise opportunities offer budding entrepreneurs a way to start a profitable business without the hassle of establishing a strong consumer base from scratch. Franchisees enjoy numerous benefits, including working with an established brand while receiving continuous mentoring and support.

That said, explore the listed franchise opportunities in the UK, and find the one suited for your needs. Keep in mind, it’s wise to seek financial and legal counsel before investing in any franchise.

Learn About Franchise Opportunities in the UK

Starting a business is a big achievement for many entrepreneurs. Here are most common business challenges and opportunities for Entrepreneurs.

Most Common Business Challenges / Opportunities For Entrepreneurs

&nbsp;“A small business is an amazing way to serve and leave an impact on the world you live in.” – Nicole Snow. There are about <a href="https://globalnaps.org/issue/small-medium-enterprises-smes/" target="_blank">400 million small and medium businesses</a> (SMBs) around the world. They are the main source of job creation globally. SMBs account for about 60 to 70% of employment and constitute over 95% of all businesses in the world. <a href="https://ec.europa.eu/growth/smes_en" target="_blank">In the European Union alone,</a> the small and medium businesses: represent approximately 99% of all businesses, generate about 85% of total employment, and provide two-third of the overall employment in the private sector. And yet, in the UK <a href="https://fundsquire.co.uk/startup-statistics/" target="_self">about 20% of new businesses</a> fail in their first year. Around 60% go bust within the first three years. That being said, it is important to analyse WHY small and medium businesses fail. What kind of obstacles do SMBs face that big companies don’t? And how can they overcome these business challenges?&nbsp;
<h2>Below are some of the most common business challenges faced by SMBs.&nbsp;</h2>
<h3>1. Demand for products/services &nbsp;</h3>
So, you’ve always wanted to open an auto shop, and you finally have the means to do it. But you choose a neighbourhood with less population. Or a market that is already saturated with auto service providers. Not insinuating that your automotive repair shop will fail. But it will be very difficult to break in. As with real estate, successful businesses are also driven by “location, location, location.” Don’t follow the herd to open a repetitive business. Instead, find an opening or an unmet need within your area. Then fill it with your service or product. It’s easier to address the pain points of customers rather than convincing them to invest in a new brand with similar products.&nbsp;
<h6>Read Also: <a href="https://www.rateusonline.com/10-online-business-ideas-to-start-in-2021/" target="_blank">10 Online Business Ideas To Start In 2021</a>&nbsp;</h6>
<h3>2. Where do I find customers? How should I retain them?&nbsp;</h3>
For a majority of SMBs, word of mouth and customer referrals are two main modes to create brand awareness. Mahatma Gandhi said in a speech in South Africa in 1980, “A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us an opportunity to do so.” Even statistics point in this direction.&nbsp;
<img src="https://cmsapi.rateusonline.com/public/uploads/2021/07/bs2_.png" alt="" style="height: ;width: "/>
<h2>&nbsp;3. Lack of leadership skills&nbsp;</h2>
There’s no set eligibility to become a leader of a small or medium business. Still, considering the challenges of running a business and leading a team, many business owners falter as they do not possess the right skill set. Running a successful business takes more than just a great idea. It requires leadership – and not every business owner is a natural-born leader. On the bright side, leadership skills can be learnt. Charismatic leaders: 1. They are good listeners, 2. maintain transparency in communication, 3. are not afraid to make mistakes, 4. know how to delegate, 5. are optimistic, always looking forward and 6. hold themselves and others accountable.
The growth of a business is only held back by the ability of its leaders to both manage and lead. So, the next time your business is not growing as you hope, think. Maybe you can improve yourself to propel the business forward. Psychologist and Author, Dr William Anton surmises this point in his article, Know Thyself: It’s Good for Business. He mentions that power and influence are concentrated at the top. Therefore, self-knowledge plays a crucial role in steering a business towards success.&nbsp;
<h2>4. Absence of a well-laid business plan&nbsp;</h2>
<img src="https://cmsapi.rateusonline.com/public/uploads/2021/07/bs4.png" alt="business plan checklist" style="height: ;width: "/>

High-growth oriented entrepreneurs are 7% more likely to plan. Innovators with disruptive products are 4% more likely to plan. Business-owners seeking funding are 19% more likely to put their vision to paper. So, which of these entrepreneurs do you want to be? More importantly, what heights do you plan to take your business to?&nbsp;
<h2>5. Identifying the right marketing strategy&nbsp;</h2>
There’s no owner’s manual to run a business – or to market one. Most business owners, therefore, rely on a series of trials and errors to generate brand awareness. They experiment with paid ads, tradeshows and events, social media, and word of mouth – and hope that something clicks. However, it pays to keep a tab on what your competitors are doing. Both online and physical marketing come in all sizes and shapes.&nbsp;
Knowing your audience is the first step towards developing a sound marketing strategy. This is because a one-size-fits-all policy doesn’t work in marketing. So, if a tactic worked for one business, doesn’t mean it will work for you too. For example, let’s say you run a bakery. If you want to build a solid web presence, ask the following questions to yourself:&nbsp;
What is the demographic of my neighbourhood?&nbsp;
How old are my prospective buyers?&nbsp;
What delivery platforms do these customers prefer?&nbsp;
How do they search for products?&nbsp;
What kind of baked goods is the most popular in this area? 
Answers to all these questions will help you develop a targeted marketing strategy.&nbsp;
<h2>6. Struggles with technology&nbsp;</h2>
What’s the biggest challenge for most businesses when going online? Embracing technology! Not everybody can be a coder and it takes a while to understand how website development platforms work, what kind of cybersecurity and payment measures need to be in place, and how to align them with SEO best practices. This is just one part of the tech side. &nbsp;
There is also, social media marketing to learn, payroll software to get the hang of, and databases to maintain. Analytics reports to generate, and a lot of other things to understand in a very short time. Marc Cowper is the Founder &amp; CEO of Recomazing. He observes, “In today's environment, no business can compete on a mass scale without a solid digital foundation.” Disruptive businesses like Airbnb and Uber are proof that a tech-first approach can bring tremendous growth to a business. A vast majority of customers are online today. Therefore, you must replace your legacy tools with intuitive marketing platforms that disseminate accurate information at the right time to the right customers, across all platforms. That is how you leverage the power of technology to scale up your business.&nbsp;
<h5>Takeaway&nbsp;</h5>
A winner is not a person who always succeeds, but the one who faces adversity with innovation, hard work, and is persistence. These small business challenges are critical. But it is also true that the challenges and opportunities of small businesses go hand in hand. Therefore, I encourage you to go ahead and explore how to address your business challenges in the best way possible.&nbsp;
&nbsp;

Most Common Business Challenges And Opportunities Faced By Entrepreneurs

Managing website review is not as easy as people presume. Learn how you manage your business reviews better are vital and require close monitoring.

Mistakes Made By Businesses For Website Review - RateUsOnline

Managing your reviews on review websites is not as easy as many people presume; website reviews are vital and require close monitoring. Unfortunately, many businesses fail to manage review sites and make mistakes, bringing in fewer reviews or even negative reviews. 

How can you manage your business reviews better? 

And how can you avoid making some errors that most businesses make on business review sites?

When dealing with consumer review websites, you must be vigilant, use an appropriate method to dispatch information, and choose the right time to do it. If any of the two aspects are not considered in review websites, then this results in lower clicks hence lower reviews. Through research, we have combined a list of mistakes that you should avoid to get more reviews that are positive.

1. Batch Invites

Many businesses make the mistake of sending review invites in batches expecting to receive a lot of feedback. However, this does the complete opposite. Using this method, you do not consider the time availability of your customer, which leads to an imbalance hence fewer reviews at the end of the day or the week.

<img class="img-fluid alignnone wp-image-10088 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/07/rev_1.jpg" alt="what customers say about the business " width="2000" height="1333" />

To score more reviews, try to send out invites to people when they are still on the site. When the customer is going through your site, it means that they might be interested in making a review on the business. Hence take this opportunity to boost your reviews by sending them an invite. 
<h5>READ MORE: <a href="https://www.rateusonline.com/how-to-use-online-business-directory-to-beat-your-competition/">HOW TO USE ONLINE REVIEWS TO BEAT YOUR COMPETITION</a></h5>
<h2>2. Using Emails</h2>
In the past, sending review invites via email was pretty efficient and used to attract many reviews. However, the world has evolved, and now the smartphone has become more prevalent. Once people access the internet, they will probably spend time watching clips or reading books online rather than checking their email.

The most efficient method to use at this time and age is text messages. Text messages are pretty efficient and convenient for a lot of customers. Plus, one can access it even without using the internet. 

Text messages also quite affordable hence the cost should not worry you a lot.

Text messages have a ninety-nine per cent open rate compared to the twenty-three per cent for email. Hence if you want your business to receive more reviews, switch from using emails to send out invites and start using text messages.
<h5>READ ALSO: <a href="https://www.rateusonline.com/why-are-reviews-important-for-your-business/">WHY ARE REVIEWS IMPORTANT FOR YOUR BUSINESS</a></h5>
<h2>3. Avoiding Negative Reviews</h2>
We learn through our mistakes, and in businesses, customers are like our marking scheme; they point out the mistakes you make to help you improve on them. However, many organizations have grown the notion of avoiding negative reviews made on their companies' review pages. 

<div id="attachment_10091" align="alignnone" width="2000"]<img class="img-fluid wp-image-10091 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/07/rev_3.jpg" alt="how to avoid negative reviews" width="2000" height="1330" /> Closeup of a man choosing wooden dice with smiling face</div>

While avoiding negative reviews might be a good solution, it is not the best. Customers require reassurance that you will improve your service or products, and a mere no reply does not help your case.

Instead, craft a good reply without letting emotions get in your way, apologize for any errors made during the service or product manufacture, and offer a corrective course of action. Using this strategy, you might even end up making a detractor more of a promoter for your business.
<h2>4. Choose a Reliable Review Website </h2>
Another error that many organizations have in common is prioritizing the wrong review websites. Therefore, when preparing to launch an online review, you must research the different sites available. There are some factors to consider, which include:
<ul>
 	<li>Which sites are your customers already looking into</li>
 	<li>Which sites are vigilant in terms of filtering fake reviews</li>
</ul>
Such assessment ensures that you choose the best review website for your organization to score better reviews.

The site with comprehensive coverage and has been in the industry for a while are great examples of efficient review websites. 
<h2>5. Buying Reviews</h2>
Buying reviews is not a good idea for your business; the consequences outweigh any short-term review boost you might achieve. Not to mention that the practice is pretty unethical and could dent your companies' reputation for life. 

<div id="attachment_10090" align="alignnone" width="2000"]<img class="img-fluid wp-image-10090 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/07/rev_4.jpg" alt="how to buy reviews " width="2000" height="1334" /> Customer satisfaction survey</div>

Instead, encourage your customers to leave genuine and positive reviews for your business rather than paying them. Doing so yields reviews that feel more authentic and that do not spike the attention of review sites. 

When you politely ask for reviews from your customers, you will be surprised at how many of them will oblige, especially if they had a good experience in your business.

Hence if you ever think of buying reviews, do not; it will only do your company more harm than good.
<h2>6. Leveraging Reviews on Multiple Marketing Materials</h2>
Online reviews are pretty valuable for your business. That is why you have to make the most out of them. 

Utilize reviews across all of your marketing efforts to build loyalty and trust between you and your customer. When customers have a place to leave a comment on experiences as per your business, whether positive or negative. They tend to bond with the organization better.

Utilizing reviews across different marketing efforts also increases your customer coverage which in turn boosts your review. I mean, the larger the scope, the more the hits.

Online reviews are excellent as you can use your online customer testimonials to advertise your business better. For example, customers will post the experiences that excited them and those that did not. Through this information, you can deduce an attractive advert that covers your businesses’ strengths and weaknesses.
<h2>7. Filtered Reviews</h2>
Another mistake that organizations face is filtered reviews or fake reviews. Getting a group of friends to do false reviews about your businesses is an incredibly terrible idea. Review websites have an algorithm that detects fake website reviews and automatically filters them out. 

The worst part about fake reviews is that they affect genuine reviews drastically. The algorithm used to filter out counterfeit reviews is not a hundred per cent efficient. Hence once it realizes that your organization has some fake reviews, it might filter even genuine reviews, which will not be good for your organization.

To avoid getting genuine reviews filtered out as fake, here are some red flags that you should watch out for:
<ul>
 	<li>A drastic spike in the number of reviews in a short period</li>
 	<li>Reviews from people who do not have a record in your company are a definite red flag for fake reviews</li>
 	<li>Multiple reviews from a single person who has never left a review before</li>
 	<li>Review from people who have limited information on their profile</li>
 	<li>Concise reviews</li>
 	<li>Reviews from a location that is far from your organization, or maybe abroad</li>
 	<li>Reviews with excessively positive or negative language</li>
</ul>
All these aspects spike the fake reviews filtering algorithm, which might lead to the loss of genuine reviews at the end of the day. Hence avoid them at all costs. 
<h2>8. Inadequate Review Profile</h2>
If your organization does not have a complete review profile, it does not rank as high when a potential customer searches for reviews on local businesses. If your business fails to show up on the prospect searches, it does not matter if you have an excellent star rating and excellent unfiltered review.

Hence ensure you fill in any business blanks as far as the organizations' review profile is concerned. Go the extra mile and include multiple images of your business plus happy customers; this motivates potential clients. Fill out all the information, whether it is "required" or "optional."

Here are some tips to make your profile more efficient:
<ul>
 	<li>First, ensure you use identical information on all of your product review sites, including telephone number, website, address, business name, and email address.</li>
 	<li>Use the same information for the details you input; this includes the number format and the address format.</li>
</ul>
All this is crucial because Google, the search engine that most people use, utilizes these details to identify your different accounts. Hence if you mix up your details across various sites, your business might not show up during a search. 
<h2>9. Pre-screening Customers</h2>
Having many negative reviews can harm your businesses' reputation drastically; it might even lead to your company losing clients, which might yield constant losses. Therefore to avoid such an occurrence, make sure you pre-screen a customer before sending out a review invitation.

Here is an example to help you understand how this concept works; when you visit a restaurant, and the owner asks, " how was the meal?" and your answer is " great," they will most probably tell you to spread the word to your friends. 

However, if your answer is like "the service was poor," then the owner will most probably not tell you to spread your word. The same case applies to product reviews; if you realize that a customer has a record of bad-mouthing your product, why would you send them a product review invite.

Hence, before you send an invite, always pre-screen the customer and identify their experience. Then ask them about the service provided at that particular time, and if they reply positively, then ask them to share it on your online review website. If they respond negatively, learn from your mistakes and try to make your services better.

By pre-screening to encourage a customer to leave positive reviews and continually improve on different errors, you stand to boost your business star rating immensely.

Conclusion 

Managing website reviews is not easy; however, it is crucial to building a better organization that has its customers' concerns heard. It is also essential for boosting motivation and understanding what points to work on to increase your businesses performance.

Mistakes Made By Businesses On Review Websites

Man writing on a white board mockup

Starting a new business in the United Kingdom is a bit daunting. In this guide, we will share some tips with you on opening and running a business in UK. 

How to Open a Business in the UK ? From Scratch To Finish

So you are thinking of how to open a business in the UK. Starting your own business is one of the surest ways to financial freedom. However, a business is more than a job, and it requires much more from you. If you are starting your own business in the UK, it is important that you know exactly what is involved. 

Starting a new business in the United Kingdom is a bit daunting. Nevertheless, more than half a million new <a href="https://fundsquire.co.uk/startup-statistics/#:~:text=The%2520yearly%2520GOV.uk%2520statistics,in%2520the%2520UK%2520every%2520year." target="_blank" rel="noopener noreferrer">businesses start up</a> every year in the UK, and the majority of them are highly successful and profitable. In this guide, we will share some tips with you on opening and running a business in UK. 
<h2>Tips for Starting Your Own Business in the UK</h2>
Starting up and running a business in the UK involves many tasks, which is why it is important to know what you want as well as the processes involved. Here is everything you need to know on how to open a business. 
<h3>1. Work on Your Business Idea</h3>
On your quest to start your own business in the United Kingdom, the first thing you need to do is to get your business idea right. Without a business idea, there would be no business to start. The business idea can be about a new product or service. It can also be about providing products or services that are better and more affordable than competitors. 

<div id="attachment_10059" align="alignnone" width="2000"]<img class="img-fluid wp-image-10059 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/07/business-people-writing.jpg" alt="" width="2000" height="1333" /> Business people brainstorming</div>

You need to brainstorm and come up with great business ideas or improve the business ideas of others. For instance, if you are thinking of how to open a hair salon business in the UK, this is a great idea as everyone needs to get their hair done. However, you will need to think of ways to make your hair salon unique, and stand out from other hair salons. 

It is difficult to get a brand-new business idea out of the blue, which is why many people struggle to get great concepts to build their brand or business around. If you are in this category, the best thing you can do is to brainstorm many ideas.

Almost all businesses and companies today have some sort of online presence, so you need to keep this in mind when brainstorming your ideas. Many things are now being done online, and creating your business without that in mind might send you out of business in the next couple of years. Research has shown that 77 percent of internet users in the UK <a href="https://www.twenga-solutions.com/en/insights/ecommerce-united-kingdom-facts-figures-2016/" target="_blank" rel="noopener noreferrer">made a purchase online</a>, so it is important to create a business that will change with the current trend of the world. 
<h3>2. Assess Your Situation</h3>
The next thing you need to do is to assess your situation. This is where you need to consider if you have the flexibility or time required to start your own business in UK. Will you run the business part-time or full-time? Will the new business be suitable for your commitments and family? With the right answers to these questions, you will have a clearer view of the kind of business you want to start. 

 As we said earlier, starting a new business in the UK is not easy, as it requires a lot of resilience, hard work, and time. As such, you need to assess your situation and be realistic about it. If you are not able to dedicate all of your time to the business (maybe you are engaged with other things), you might have to employ someone to handle some parts of your business for you. 
<h3>3. Writing Your Business Plan</h3>
Without adequate planning, it would be almost important or very difficult to achieve anything, and the business world is not an exception. You need to write a comprehensive plan for the first few years of your business. This plan will include your strategies as well as your marketing plan. 

<div id="attachment_10060" align="alignnone" width="2560"]<img class="img-fluid wp-image-10060 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/07/planning-AK27S4N-scaled.jpg" alt="businessman creating business plan starting his own business" width="2560" height="1707" /> Serious businessman writing a plan</div>

It is important to plan your business because it will help you know some vital things you need to run the business, such as how much you will need to charge, the number of customers you will need, as well as the growth rate of your business. 

When planning your business, you should also outline your target audience and describe the market. Do not forget to list out your competitions also. Other things you should plan include your production costs, pricing, ads and marketing expenditure, running costs, and more. Analyzing all of these will help you get a rough estimate of your profits. 

With the adequate planning of your business, you will be able to foresee potential pitfalls. Creating a detailed business plan will help you to succeed where many startups have been failing. 
<h3>4. The Name of Your Business or Company</h3>
After brainstorming on the business idea and writing a great business plan, the next thing you need to do is to get the business name. <a href="https://www.rateusonline.com/how-to-come-up-with-catchy-business-names/">Finding a great name for your business</a> or company is essential, as it will help you to stand out while showing the personality of your brand or business. 

The name of your business should be unique, which means you have to be creative. It should also be appealing to your target audience. When crafting your business name, you also need to think of your online presence. The name of your business should be easy to recall, and it should be something that people are looking for online. Hence, you would need to host your business online and create a business site too. 
<h3>5. Market Research</h3>
Whether you are starting with a brand new business idea or you are improving on the ideas of others, you would have a target market or audience. If you want to stay ahead of your competition, then market research is essential. 

<div id="attachment_10062" align="alignnone" width="2000"]<img class="img-fluid wp-image-10062 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/07/marketing-research.jpg" alt="market research data to open a business in uk" width="2000" height="1500" /> Market research</div>

Market research will help you to understand your rivals, target audience, target market, as well as your industry. Extensive research of the market will have a significant impact on your business structure, customer demographics, resources, and pricing. 

You need to find out from your target audience if your business idea or product creates interest. Asking people you do not know is better, as you would get much better responses and honest results. Carrying out extensive research on your target audience, rivals, and industry will significantly increase your chances of succeeding, as the results of your research will make your business model more feasible. 
<h3>6. Choose a Legal Structure</h3>
The next step in your quest on how to open a business in the UK is to choose a <a href="https://www.wellersaccountants.co.uk/blog/what-are-the-different-types-of-business-structures-in-the-uk#:~:text=There%2520are%25204%2520main%2520types,Sole%2520trader&amp;text=Limited%2520liability%2520partnership" target="_blank" rel="noopener noreferrer">legal structure</a>. You will need to choose a legal structure for your business from the following:
<ul>
 	<li>Sole Trader: This is the simplest and cheapest legal structure for a business. After starting your business in the UK, you would need to register with HM Revenue and Customs.  </li>
 	<li>Partnership: This is the right business structure for those that want to start a business or company with business partners or partner.</li>
 	<li>Limited Liability Partnership: This is like a business partnership but with a limited liability company.</li>
 	<li>Limited Company: This business structure is complex, and it has many admins. However, it helps to legally distinguish you from your business. </li>
</ul>
You need to consider the legal business structures above and choose the one that is best for your business. 
<h3>7. Manage Your Finances</h3>
After choosing a legal structure for your business, the next thing you need to do is to assess your finances. In addition to requiring a lot of time and effort, starting up your own business in the UK requires a lot of money too. You should assess your funds and make sure you avoid overspending. 

Try to keep costs at a minimum and release funds for only important things. You need finance to start up a business in the UK. If you are a resident of the United Kingdom, you can get a business loan from a bank. You can also look for other ways to raise funds, such as through family and friends. You can also rely on angel investors for funds. 
<h3>8. Get Compliant and Get Help</h3>
When all is set and done, you want to make sure you satisfy all regulatory issues such as licensing, health &amp; safety, data protection, and more. The UK government has also <a href="https://www.greatbusiness.gov.uk/regulation/" target="_blank" rel="noopener noreferrer">outlined some tools</a> to take you through this process. Seek guidance and advice in starting and running a business in UK. You can also talk to business mentors who have been in business for some time. 
<h3>Frequently Asked Questions</h3>
<h4>How to start a company in the UK?</h4>
Starting a company in the UK involves few simple steps, which include getting the name of your company, registering the company, completing all legalities, choosing the business structure, planning, and setting up an online presence. 
<h4>How to set up a business in the UK?</h4>
To set up a business in the UK, you would need to check for the legality of the business, write the business plan, choose the business structure, choose the business name, register the business, assess your situation and finances, and get all the professional help you can. 
<h4>Can a foreigner start up a business in the UK?</h4>
Yes, a foreigner can open a business in the UK. The process for registering a business is the same for UK residents and non-UK residents. 

Conclusion

With the tips provided in this guide, you can open a business in the UK without any issues. Starting your own business is a great idea, as this would help you to serve people much better, solve some issues many are facing, and more while making money off it.

How to Open a Business in the UK

Hands of developers discussing interface of mobile app, view from above

Discussing mobile app

Mobile marketing a key tactic to grow your business. In this blog, walk through detailed step-by-step process to use mobile marketing for your business.

7 Innovative Ways to Put Mobile Marketing to Use for Your Business

Before 1991, your mobile was just a communication gadget. Back then people would have laughed if you said, you use mobile for marketing. But today, they’ll laugh if you say you DON’T use mobile for marketing.

It’s not that people’s unnecessary reactions should matter to any business owner. But this shows how the internet has revolutionized the entire realm of marketing. Today, consumers spend <a href="https://www.cnbc.com/2019/01/24/smartphones-72percent-of-people-will-use-only-mobile-for-internet-by-2025.html" target="_blank" rel="noopener noreferrer">70% of their daily lives on their mobiles</a>. It has become their medium for learning, buying, and carrying out almost every task of their life. So as a business owner or a  marketer you NEED to invest in mobile marketing activities for your business.

Irrespective of your niche,  strategic mobile web marketing will ensure that you reach your target audience at the right time. But marketing on mobile isn’t as simple as using one. You need to grasp several marketing concepts, understand your sales funnels, know about existing trends, etc to plan a strategy for your business.

Sounds daunting? Don’t worry we have got you covered.  

In this blog, we will walk you through a detailed step-by-step process to teach you the most effective way to use mobile marketing for your business.
<h2>1. Be Adaptable</h2>
According to recent research, <a href="https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/" target="_blank" rel="noopener noreferrer">50% of the world's population own a mobile</a>.

So let’s consider a situation. 

A consumer urgently needs a particular product/service that you sell. He is travelling on public transport when he decided to browse the available options. Opens his phone and pulls up Google. He searches for that product and your website pops up in the results. 

But apparently, your website is only responsive to laptop or desktop screens.

Will he open his laptop/desktop to view your e-commerce store? 

Or will he just leave your site and open another one that has a mobile-friendly interface?

The answer is quite obvious.

If your website isn’t adaptive to mobile screens you’re losing out on almost 50% of the world's population who could have been your customers

So the primary step to using mobile marketing activities is to create a mobile responsive site/e-commerce store.

All website designing sites have separate options to design a mobile-friendly layout like <a href="https://www.wix.com/" target="_blank" rel="noopener noreferrer">Wix</a>. 

Using these design platforms, you can create two different layouts for every gadget like mobiles, tablets, and PCs. It will make your site more responsive and easily navigatable on different types of mobiles.
<h5>READ ALSO: <a href="https://www.rateusonline.com/must-follow-marketing-strategies-for-small-businesses/">MUST FOLLOW MARKETING STRATEGIES FOR SMALL BUSINESSES</a></h5>
<h2>2. The Content Matters</h2>
Mobile <a href="https://neilpatel.com/blog/14-mobile-marketing-tips-to-drive-leads-and-sales/" target="_blank" rel="noopener noreferrer">screens measure differently than PCs.</a>

The measurements even vary from company to company and even with different models.

<div id="attachment_10033" align="alignnone" width="2000"]<img class="img-fluid wp-image-10033 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/06/m5.jpg" alt="" width="2000" height="1334" /> business executive using her smartphone</div>

So the image that fits perfectly on a computer screen becomes an extremely pixelated one that blocks the entire mobile screen.

This is the main reason why web design websites have different settings for mobile devices and PCs.

When designing content for your website/e-commerce store. You need to consider these differences.

On PC, multiple tabs and links are easy to find. However, on mobile, they often open in separate screens and divert users from the existing screens.

Therefore, you need to create <a href="https://www.smashingmagazine.com/2020/04/landing-page-design/" target="_blank" rel="noopener noreferrer">compelling landing pages</a> that inform and convert, without multiple redirects.

Your headlines need to be short and to the point so they fit perfectly on small mobile screens. 

Creating Responsive Visuals is extremely important as they often determine how long the customer stays on your website. This is a crucial factor that determines your Google search rankings and helps convert leads into sales.
<h2>3. Go Social</h2>
There are multiple usages of mobiles.

But what is the most popular use that keeps people hooked 24/7 on their mobiles?

Yes, it’s social media.

As a mobile user, you may associate social media with building connections, finding new friends, entertainment, and awareness.

But as marketers, you NEED to associate social media as being the best tool for leading sales.

Be it Instagram, Reddit, Facebook, or Twitter every social media has a monthly active user base of millions. So not using social media as a part of your mobile web marketing makes you lose out on a huge consumer base.
<h3>To leverage mobile marketing activities to their fullest, you need to devise effective social media strategies.</h3>
There are multiple ways in which you can use social media for mobile marketing. Some of the most popular ones are -
<ul>
 	<li> Influencer marketing - Collaborating with popular social media celebs who are also known as influencers exposes you to their huge loyal fan bases. It is a great way to promote your service/products as well as build trust with your target audience.</li>
 	<li>Creating A Brand Using Content - It’s 2021 and having a website/e-commerce store isn’t enough for your business. You need to create accounts on different social media and post consistent content related to your brand and niche. It helps you to educate the people about your brand as well as informs them about the need for your product/service in their lives.</li>
</ul>
<h2>4. Use Unique Mobile Features</h2>
“You can stand out if you know how to be different.”

It may sound crazy but this quote can ACTUALLY help mobile marketers to drive sales beyond their imagination.

Yes, being unique is the best way to stand out and achieve immense success when it comes to mobile marketing.

So, marketers and business owners need to identify the unique features of mobile before launching their mobile marketing activities.

Mobile phones have a variety of unique features that differentiate them from PCs or computers. But which of these many features can be specifically beneficial to marketers?

As many of you have guessed by now, it’s SMS.

The feature of mobiles that allows users to send messages to each other without an internet connection is probably a hidden gem for marketers.

Marketers can collect the user's mobile numbers or IP addresses through various ways, like surveys, website pop-ups. Then they can use these to send the users innovative messages about a product launch or any new updates.

However, in this method business owners and marketers should be extremely cautious about user security and should refrain from relying on third-party sources.

Because relying on third-party sources to leverage the benefit of SMS marketing can in return make them vulnerable to severe data breaches.
<h2>5. Make QR Codes </h2>
QR Codes or "Quick Response" codes are great ways to allow mobile users to transfer user data in bulk.

They are <a href="https://neilpatel.com/blog/14-mobile-marketing-tips-to-drive-leads-and-sales/" target="_blank" rel="noopener noreferrer">the easiest and most effective way</a> to help mobile users navigate across your various social media platforms.

Using a QR code for your website and posting on your social media is a great way to generate leads from there.

It makes it easier for mobile users to get to your website. Because all they have to do is scan the code instead of switching their existing app and finding your website on Google.
<h2>6. Use Applications</h2>
We see various mobile ads display multiple ads in their free version. Often these ads aren’t of the app but other websites and e-commerce stores.

<div id="attachment_10032" align="alignnone" width="2000"]<img class="img-fluid wp-image-10032 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/06/m4.jpg" alt="mobile marketing applications" width="2000" height="1333" /> woman sitting and using her mobile apps</div>

It is a great way to attract leads because most mobile users install multiple apps daily.

The most effective way to promote your product/service to mobile users is by creating advertisements and pushing them through the trending mobile applications.

However, business owners and marketers should ensure that this advertisement method targets the interested user instead of bombarding anyone and everyone with ads. For this, they need to have a precise idea about the psychographics of their target user. This will help them map out, the apps that their target consumers are most likely to install.

Once they know the most preferred apps by their customers, they can invest in them and push various advertisements to drive sales.
<h2>7. Create Mobile Apps</h2>
Using paid advertisements and pushing them through different apps is beneficial for brands irrespective of their niche.

However, for product-related brands creating separate mobile apps can be a great mobile web marketing tactic.

Business owners and marketers can use AI to design apps that allow users to visualize the presence of their products in their lives.

Major brands like IKEA, Asain paints, etc have implemented this method that allows users to scan their rooms and see how they will look with these brand’s products.

This is the best way to educate the people about the need for their products in their life and build trust with their target audience.

Conclusion 

Mobiles aren’t just communication devices anymore.

Today they’re the medium of carrying out almost every function of our human lives. From education, business, campaigns, and even protests. The 21st century uses mobile for carrying out each of these.

So when the world is literally running on mobiles, why shouldn’t your marketing do so?

At the end of the day, sales aren’t just the result of one particular marketing strategy.

It’s the harsh truth that not every marketing strategy you’ll employ will give you the best results. But it’s their cumulative effort that will help you in upscaling your business.

Sales happen when business owners and marketers use multiple strategies and make each of them work out in different ways.

So it is extremely important that marketers and business owners consider every option available to them and try to leverage their best advantage.

The same goes for mobile marketing, following the steps we mentioned in the blog can ACTUALLY bring you unimaginable sales.

Because ultimately mobiles are where you’ll find most of your target audience looking at almost 24/7.

How To Use Mobile Marketing For Your Business ?

Mature latin businessman showing stock market bar graph to businesswoman. Financial advising team discussing trading patterns of year. Rear view of casual businesspeople holding charts studying year trend together.

Business people analyzing graphs

Rapidly changing technology is putting pressure on businesses to fulfil consumer demands. Here are emerging ecommerce trends 2021 for new entrepreneurs.

Ecommerce Trends 2021!! Growth Insights For Ecommerce Industry

Small Business Trends in Ecommerce and Customer Service in 2021

Every business needs to evolve with the changing times. Here are must use Google Apps for business entrepreneurs to mange their work worldwide.

Must Use Google Apps For Business Entrepreneurs Worldwide

Google Apps for Small Business Entrepreneurs 

Digital marketing strategy

Business looking for ways to attract customers for their business online; here are must follow marketing strategies for small business to get killer results

Must Follow Marketing Strategies For Small Businesses ?

Do you know why most small businesses perish in the long run? What if I tell you that <a href="https://profitworks.ca/small-business-sales-and-marketing-resources/blog/marketing-strategy/585-why-do-businesses-need-marketing.html" target="_blank" rel="noopener noreferrer">49% of ventures perish </a>because of not doing ONE thing for their business. This single thing can ACTUALLY take you from being a small business owner to the founder of a millionaire company. Yet, 49 out of every 100 business owners don’t do it. If you want to be the 50th one, then let me spill the secret to you.

<div id="attachment_9873" align="alignnone" width="2000"]<img class="img-fluid wp-image-9873 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/06/marketstrat2.jpg" alt="" width="2000" height="1333" /> Business people in a marketing strategy meeting</div>
<h2>A well-planned marketing strategy can single-handedly save and grow your business</h2>
Yes, it’s true! If you know how to develop <a href="https://www.business2community.com/small-business/3-reasons-why-your-small-business-needs-a-marketing-strategy-02093827" target="_blank" rel="noopener noreferrer">a sustainable marketing strategy</a>, you know the secret behind acing your business.

Tell me if this sounds familiar to you - After a series of self-doubt, internal monologues, and days of research, you finally decide to invest and materialize that business idea. As soon as you launch your venture, you end up getting quality customers within a short time. You deliver on all your promises and leave the customers extremely satisfied.

Once those deals are closed, you're again back to square one. Because apparently, not a lot of people know about your business. Those who do are either not sure whether they want your service/product in their lives. Or, in the worst-case scenario, they don't trust you enough!
<h2>Marketing is the sole thing that can solve this universal problem of business owners</h2>
But here’s a catch, how do you curate marketing strategy ideas for small businesses? If you’re someone who is still searching for the answer, then we can help you out. Indeed, we don’t know anything about your business. But you do, right? No one knows your business better than you!

So we will help YOU find the best marketing strategy ideas for your small business all by YOURSELF in just three simple steps.
<h3>1. Who Will Spend The Money - Building a Buyer Persona </h3>
A business is founded by one person but sustained by many. The most important people who help sustain the business are its customers. Its customers are those for whom the business exists in the first place.

<div id="attachment_9876" align="alignnone" width="2000"]<img class="img-fluid wp-image-9876 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/06/marketstrat1.jpg" alt="" width="2000" height="1333" /> Teamwork working on Marketing Project Together</div>

To be successful in marketing, you need clarity about the people who are going to spend money on your products/services. So the first step for developing marketing strategy ideas for small businesses is <a href="https://cmasolutions.com/blog/5-ways-to-identify-the-right-target-audience-for-your-brand/" target="_blank" rel="noopener noreferrer">to know who your customers are.</a>

 No two businesses serve the same people. Even if they belong to the same niche, each business has different customers.

To know your customers better, you need to create a <a href="https://www.socialmediatoday.com/news/what-is-a-buyer-persona-and-why-is-it-important/507404/" target="_blank" rel="noopener noreferrer">Buyer Persona.</a>

"A Buyer Persona is a hypothetical model of the ideal customer whom your business wants to serve."
<h4>To find your ideal customer, you need to:</h4>
<ul>
 	<li>Understand what product/service your business sells. </li>
 	<li>What problem does your product/service solve? How will it improve your customer's existing life?</li>
 	<li>Who will ideally be interested in buying from you?</li>
 	<li>What are the demographics of the ideal buyer?</li>
 	<li>What are their buying habits? Where are they likely to look for solutions when they have problems?</li>
 	<li>What is their psychographics? (Values, preferences, lifestyle, personality).</li>
</ul>
Once you have a detailed answer to all these questions, you’ll get to know the best way and place to invest in marketing.
<h4>The easiest way for obtaining these answers are:</h4>
<ul>
 	<li>Conducting market surveys through social media.</li>
 	<li>Researching on Case Studies of successful businesses of your niche.</li>
 	<li>Studying the trends of the industry.</li>
</ul>
Now you know who the ideal person is who will spend their money on your business. This knowledge brings us to our second stop -  telling people that your business exists for them.
<h5>READ ALSO: <a href="https://www.rateusonline.com/how-digital-marketing-campaign-agencies-can-help-grow-your-small-business/">HOW DIGITAL MARKETING AGENCIES CAN HELP GROW YOUR SMALL BUSINESS ?</a></h5>
<h3>2. How Will They Know - Creating Content</h3>
It's 2021, and you need to find a solution to your problem. You simply pick up your phone and pull up Google. Immediately your feed is filled with hundreds of results offering great solutions. You click on one of them and decide to spend your money and get your problem solved.

That’s the power of content. 

It makes people who aren’t even aware of your brand’s existence spend money to buy YOUR product/services.

The content was previously considered to be a part of mobile marketing strategies for small businesses. But today is the only marketing tool that requires the least investment but brings the best results.

So you need to create an online base for your small business and create content. Creating content will serve three major purposes of marketing-
<ul>
 	<li>Inform the unaware audience about your business.</li>
 	<li>It will show them how your product can benefit their lives.</li>
 	<li>It will build trust with the existing as well as new customers.</li>
</ul>
 If you're wondering how to leverage the unmeasurable benefits of content, then here's a list of how to do that -
<ul>
 	<li>
<h4>Build your website/e-commerce store</h4>
</li>
</ul>
The pandemic has changed the entire business industry. We have witnessed several small businesses die out because of it. On the other hand, some of them have reached the top -tiers even in the worst times.

That’s the power of the internet. Thus, irrespective of what you sell, you need to have a base online. Creating a website/e-commerce store with a great landing page is the best and the easiest way to let your clients know about your business.
<ul>
 	<li>
<h4>Create the content on social media</h4>
</li>
</ul>
Instagram, Facebook, Twitter, Pinterest, Reddit, etc. Name any social media, and you'll see that each of them has an active user base in the billions. So imagine how many people you can reach through promotional posts on social media! Creating social media content is the best advertising method for small businesses. It requires no investment but yields returns that can ACTUALLY end up funding your entire venture!
<ul>
 	<li>
<h4> Email Marketing </h4>
</li>
</ul>
Email marketing is the best example that shows that being traditional doesn’t mean being backdated. It’s a great way to inform your existing customers about new offers, product launches, or sale seasons. Building an email list is the most effective way to convert existing customers into long-term retainers.
<ul>
 	<li>
<h4>Blogging</h4>
</li>
</ul>
Yes, you may not realize it, but all we see on the internet are various forms of blogs. Blogs are great for attracting leads and educating your target audience about your business. An SEO-optimized and well-written blog with a clear CTA can convert leads faster than any other method. They are also a great way to build trust with your audience and create a brand identity.
<h5>READ ALSO: <a href="https://www.rateusonline.com/social-media-marketing-ideas-for-restaurants-to-promote-their-signature-dish/">SOCIAL MEDIA MARKETING IDEAS FOR RESTAURANT BUSINESS</a></h5>
<h3>3. Invest In Growth - Promotional Strategies For Small Businesses</h3>
You have the best buyer persona. You create content consistently on various social media platforms and have an engaging newsletter and informing blog with a clear CTA.

What is the worst thing that can happen now? You are not attracting leads, or your leads are not converting into clients.

Here’s the thing, you can have the best product to offer and create the best content to inform people about it. But if you don’t promote it well, it won’t yield any results.

<div id="attachment_9877" align="alignnone" width="2000"]<img class="img-fluid wp-image-9877 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/06/marketstrat5.jpg" alt="marketer doing email marketing to promote the business online" width="2000" height="1333" /> Man working with a laptop. Emails list on the screen, office background</div>

Almost every social media works according to an algorithm. The algorithm drives the posts and decides which one will be shown to whom. For small business owners, it is very difficult to beat the algorithm and reach a huge audience through their posts. Thus, you need to be aware of the various advertising methods for small businesses. 

Because of their algorithm-based functioning, every social media offers paid advertisement opportunities to business owners. As someone looking to develop a successful marketing strategy, you NEED to invest in paid promotional strategies for small businesses.
<h3>The easiest and most effective paid promotional strategies are :</h3>
<h4>1. Google Ads</h4>
When in doubt, Google it out! We all have heard this phrase, right? Apparently, small business owners can profit out of it. 

Investing in <a href="https://bit.ly/2U95het">Google ads </a>ensures that when your target customer is searching for your niche-related keywords, your website pop-ups as their top search result. If you have an attractive website with informative and engaging content, Google ads will be like a cherry on top. 

However, Google ads require an intermediate level of technical understanding. You need to know about SEO and an eye for reading  Google analytics to be able to run successful Google ad campaigns.
<h4>2. Facebook Ads.</h4>
Neil Patel reportedly confessed <a href="https://neilpatel.com/what-is-facebook-advertising/?lang_geo=in%23whyfbads">Facebook advertisement to be one of their major leads converting factors. </a>

<a href="https://en-gb.facebook.com/business/ads">Facebook ads</a> are evidently considered<a href="https://neilpatel.com/what-is-facebook-advertising/?lang_geo=in%23whyfbads"> 96% more effective than</a> any other form of advertisement.

If you’re a small business with a relatively low budget, Facebook ads should be your go-to.

Because, unlike Google ads which require an intermediate level of technical knowledge, anyone with a basic sense of social media can create Facebook ads.

While it’s easy to create the ads, you must remember that it’s not that easy to achieve high conversion rates.

Before investing in Facebook ads, you need to have a proper strategy in mind. If you have a precise buyer persona, you can effectively succeed through this most preferred mobile marketing strategy for small businesses.

Conclusion 

Marketing is not easy. But neither is running a business. 

Yet you choose to start one.

So why not nail both of them?

So keep learning and experimenting with different ways. Start with free methods and use their earnings to invest in paid ones. Every industry is evolving, so make sure you use multiple strategies to leverage new trends as well as existing ones.

Honestly, there's nothing called "the best marketing strategy." Some methods have brought effective results to various entrepreneurs.

At the end of the day, the method you can work out for yourself is the best for your small business.

Must Follow Marketing Strategies For Small Businesses

A man on a ladder fixing a painted name sign onto a bracket on a shopfront.

A man on a ladder fixing a painted name sign onto a bracket on a shopfront. ,Sign Writer,England

The right business names can make or break your company. Here is a guide on how to come up with catchy and creative business name ideas for your business.

How To Come Up With Catchy Business Names To Outstand The Market

On a summer day, a software developer and his team were working on designing software for selling books online. Fast forward to a couple of years. The <a href="https://www.businessinsider.com/jeff-bezos-amazon-history-facts-2017-4" target="_blank" rel="noopener noreferrer">developer no longer delivers books from his garage</a>. Instead, today he is indisputably one of the richest men on this planet.

As some of us might have guessed. The story is about the founder of Amazon, Jeff Bezos.

Now imagine what if Bezos named his brand as “Online Book Store” instead of Amazon? Do you think that name would have allowed him to expand his venture to its present form?

This example should be enough to comprehend the importance of a catchy business names.

Coining a name is hard. It's a zillion times harder when it's your business name. Often business owners rely on random AI-powered name generators to find new business names. Sorry to break it to you, but these random business names can ACTUALLY hurt your sales.

Business names give your brand identity. They are the first factor that creates an impression about your business in the minds of customers.

Often, business names sum up the entire purpose and function of the brand and represent the company in the niche industry.
<h2>How can you come up with business name ideas?</h2>
After all, not everyone is an eponym like <a href="https://en.wikipedia.org/wiki/Henry_Ford" target="_blank" rel="noopener noreferrer">Henry Ford</a>. If you have clicked on this blog after reading the title, then you must be someone who needs to name their business or need some business name help.

<div id="attachment_9842" align="alignnone" width="2000"]<img class="img-fluid wp-image-9842 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/06/names2.jpg" alt="" width="2000" height="1333" /> Business people brainstorming ideas using a chart</div>

While we can't name your business on your behalf. We can take you through the step-by-step process so that you can do the needful of coming up with a new business name yourself.
<h2>So let's begin the walk of ideas for finding the perfect business names </h2>
<h3>1. What is Your Brand All About?</h3>
Before you decide on a new business name, you need to figure out what your business embodies. 
<ul>
 	<li>It's about finding the ideal purpose behind your brand - are you a solopreneur trying to establish a personal brand? Or do you have a team of professionals trying to sell your service or product?</li>
</ul>
Being clear about the purpose you want to serve and how you want to go about it will help you understand the true motive behind the existence of your business.

This knowledge will help you decide <a href="https://bit.ly/3zyBagO" target="_blank" rel="noopener noreferrer">whether to use your personal name </a>or come up with a catchy business name.
<ul>
 	<li>In general, using your personal name or surname as your new business name is best suited for solopreneurs or influencers who are trying to market themselves and get their content out to consumers. It's beneficial if you don't have a specific niche and want to explore different sectors as you grow.</li>
</ul>
<ul>
 	<li>Using a catchy business name, on the other hand, is best for business owners who are dedicated to solving specific problems. It can also help brands that want to sell a niche-specific product in the market.</li>
</ul>
<h3>2. What Is Your Brand’s True Identity?</h3>
A catchy company name is <a href="http://www.marketingmo.com/creative-brand-development/how-to-choose-a-great-brand-name/" target="_blank" rel="noopener noreferrer">the first factor that forms an impression of your brand.</a>

So it's important that your business name reflects the values of your company. The easiest way to do this is to find out your brand's mission statement and purpose. 

What is the ideal purpose that my business should serve?

What problems do I want my services/products to solve?

Probably, the most underrated method of finding business name ideas. But these methods can be useful for service-based businesses where the purpose of the brand is to educate, inform and help.

For example - The online headline maker has named its brand "Capitalize My Title". When you read the name, you can easily understand the purpose behind the existence of the brand.

Pro Tip - Use verbs for the problem your business is trying to solve. Arrange the verbs so that they form a concise summary of your company's function.
<h3>3. Find The Perfect Words</h3>
What you say matters. But how you say it matters even more, especially in the business world. The art of choosing the perfect words is often the most underrated virtue of business owners. The ability to choose the perfect words can help you come up with the perfect business name ideas.

<div id="attachment_9776" align="alignnone" width="2000"]<img class="img-fluid wp-image-9776 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/06/r1.jpg" alt="" width="2000" height="1125" /> Group determinging their business name.</div>

When choosing the perfect words, you need to make sure that the words are not difficult to pronounce or spell. In the age of digitalization, brands survive by selling their products and services worldwide through the internet. Refrain from using multiple words or long phrases. They limit your online searchability. Also, using difficult words can make it hard for people to remember your brand.
<h3>Here are some tips to find the perfect words for your business name:</h3>
<ul>
 	<li>
<h4>Choose the niche-specific keyword of your service/product  </h4>
</li>
</ul>
Example - The brand, based on art and literature, named their company <a href="https://electricliterature.com/" target="_blank" rel="noopener noreferrer">Electric Literature.</a>  Thus they cleverly used the word "Literature" which is the main keyword of their niche.
<ul>
 	<li>
<h4>Use acronyms for your brand</h4>
</li>
</ul>
They are easier to remember and quirky. Especially if your brand name is made up of multiple words or it is your personal name/surname. Using niche-related words and acronyms works for every industry and makes your business stand out from the crowd.

 Example - The famous fashion brand Hennes and Mauritz AB is known by its acronym <a href="https://www.hm.com/" target="_blank" rel="noopener noreferrer">H &amp; M</a>.
<ul>
 	<li>
<h4>Embrace versatility </h4>
</li>
</ul>
In the beginning, we saw how the name "Amazon '', which has almost no relation to an online bookstore, indirectly helped Bezos grow his business and expand it into its current multi-dollar form.

Using niche-specific words is a great way to convey the function of the brand. However, using extremely specific words can cause you to lose opportunities to outsource and expand your business.

Therefore, you need to come up with a catchy company name that is niche-specific but also provides the opportunity for expansion.
<h3>4. Is Your Business Name Marketable?</h3>
You can have the best service or product that you offer to your customers. But no one will come to your business if you don't market yourself well.

Marketing is the most important aspect that can decide the fate of your business.

Deciding on<a href="https://smallbusiness.chron.com/become-marketable-brand-23582.html" target="_blank" rel="noopener noreferrer"> a catchy business name is also a crucial part of marketing.</a>

In this age of digitalization, it is very important for business owners to come up with catchy company names that will not only resonate well with customers but also have a good chance of being marketed.
<h5>READ ALSO: <a href="https://www.rateusonline.com/quick-steps-for-authentic-brand-building/">QUICK STEPS FOR AUTHENTIC BRAND BUILDING</a></h5>
To find business names, companies need to:
<ul>
 	<li>
<h4>Check domain name availability </h4>
</li>
</ul>
 Let's face the hard truth. The year is 2021, and if you don't have an online base for your business, you will lose a base of thousands of customers. So before deciding on a unique business name, business owners need to confirm that it has appropriate domain availability. 

This is beneficial for any type of business, especially e-commerce businesses that aim to open e-stores and sell their products online.
<ul>
 	<li>
<h4>Ensure social media username availability </h4>
</li>
</ul>
Social media has an active user base of billions of people. Marketers predict that they will single-handedly dominate almost every existing marketing strategy in the next decade. They are the best platforms for various marketing strategies like content and influencer marketing.

To take full advantage of this immense potential.

 Business owners need to create their business accounts on various social media platforms. For this, they need to check the availability of their business name as a username on them.

Having the same name on all platforms provides consistency and helps build trust with the audience.
<ul>
 	<li>
<h4>Check the legal loopholes</h4>
</li>
</ul>
Businesses don't like legal violations. Especially when it comes to intellectual property loss or copyright issues.

So, it is always safe to check the trademark of the business name idea before deciding on one.

This can be easily done by checking the availability of the name in various local, national, or international trademark organizations.

Pro-Tip - If you want to avoid the tedious process of legal trademark documentation. You can simply go to Google and type in "your region" Trademark. With this option, you can also register your business name and find out its availability.
<h2>Conclusion</h2>
Building a business is like building an empire. One brick at a time. After years of planning and struggle, you will finally see the empire shining before your eyes. Among the thousands of decisions, you will have to make as a business owner. Finding a new business name helps and deciding on your business name is the first and most crucial one that begins this journey.

Regardless of which industry you choose, there is a high probability that there will be extreme competition. This oversaturation of the market is often extremely detrimental to the fate of a business. A memorable business name that reflects the purpose and values of the brand can help avoid this.

This is because a brand name is not just a mere identification factor. It is one of the most important factors that establish the company's unique position in the oversaturated industry.

It is an incredibly short summary of the brand and reflects what it can offer to the market. Therefore, every business owner needs to start investing time and effort behind the business name before actually inaugurating their business to the world.

How To Come Up With A Business Name ?

Digital marketing is a cost-effective way for businesses to be noticed. Learn how digital marketing campaign agency grow your small business is here.

How Digital Marketing Campaign Agencies Grow Your Small Business ?

How Digital Marketing Agencies Can Help Grow Your Small Business?

Closeup of a man choosing wooden dice with smiling face out of three options in a conceptual image of customer satisfaction.

Conceptual image of customer satisfaction

One of the best ways to beat your competition is through online reviews. Here are tips on how to use online business directory to beat your competition. 

How to Use Online Business Directory to Beat Your Competition ?

According to a <a href="https://www.zippia.com/employer/how-much-bad-reputation-cost-business-infographic/" target="_blank" rel="noopener noreferrer">report by Zippia.com</a>, every star increases a business gets in an online review results in a 5% to 9% increase in revenue. Doesn’t that increase sound good? One of the major focuses of every business, in addition to meeting the need of their customers, is to increase their revenue. Hence, if that increase sounds good, then you need to start paying close attention to your online reviews. 

There are millions of businesses out there in the world, probably even in your niche, which means you have many competitors to deal with. Even when you offer unique services and products and do not have competitors yet, it is just a matter of time before a new brand will emerge to offer the same services and products that you offer. When this happens, what will you do?

Well, one of the best ways to beat your competition is through online reviews. The online review section is more than just a place where customers rate your product or services. It is a place where you can actually connect with your customers. Through online reviews, you would be able to know who your customers are, how effective your product or service is, how your customers perceive your brand or product, what they want, how you can serve them better, and more. 

A great tool you can use to get all this information is <a href="https://www.rateusonline.com/">RateUsOnline.</a> It is a Free online business directory, business review website, and helps small businesses with digital solutions like website development, Search Engine optimisation and advertisements.  In this article, we will share with you some tips on how to use online reviews to beat your competition. 
<h2>How to Beat Your Competitions Using Online Reviews</h2>
Online reviews are essential to every online business. It is the only way most new buyers can decide whether to buy your product or not. In fact, no one would want to go ahead to spend their hard-earned money to purchase a product with only a one-star rating from hundreds or thousands of reviews. This is why you need to pay close attention to your online reviews, as too many bad reviews will give your competitors an edge over you. Here are a couple of tips to help you beat your competition using online reviews. 
<h3>Do Not Ignore Reviews</h3>
One of the best ways to show your customer that you care about them is by listening to them. When you listen to your customers, it makes them feel that you care about them, and this will keep them running back to you. If you want to make your customers feel this love and care from you, then you should respond to every review. 

<div id="attachment_9774" align="alignnone" width="2000"]<img class="img-fluid wp-image-9774 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/06/r2.jpg" alt="review shared by customer on paper" width="2000" height="1342" /> five-star rating on paper sheet.</div>

Do not ignore any review and do not leave any review unattended. According to research by <a href="https://www.brightlocal.com/research/local-consumer-review-survey/" target="_blank" rel="noopener noreferrer">BrightLocal</a>, 78% of customers believe that a manager or owner of a business responding to reviews is a crucial factor. 

When responding to reviews, you should keep in mind that the response is not only for the reviewer but also for your potential customers. People hardly buy things these days without spending a couple of minutes in the review section to see what previous customers are saying about the product. When you respond to every review, you are passing a message to your potential customers. 

Leaving helpful and polite responses will show your customers and prospective customers that you really care. This will leave you with happy customers that will attract more customers for you. 
<h3>Response to Negative Reviews</h3>
Every review section is bound to have at least one negative review. Regardless of how your product or service is, there must be someone that will not be satisfied with it. It might not be the product itself, but probably your customer service, delivery rate, faulty products due to logistics, and more. When you see negative reviews, you should not shy away from them. You should <a href="https://blog.yelp.com/2021/04/how-to-respond-to-negative-reviews?utm_source=biz_blog&amp;utm_medium=yelp_blog&amp;utm_content=blog_text_link" target="_blank" rel="noopener noreferrer">respond to negative reviews</a>. 

Many customers will not even trust a perfect five-star overall rating, as it would even look suspicious. Hence, a negative review is not a bad thing, as it can help you earn more business. According to a <a href="https://www.womply.com/impact-of-online-reviews-on-small-business-revenue/" target="_blank" rel="noopener noreferrer">study by Womply</a>, businesses that maintain a 3.5 to 4.5-star overall rating earn the most revenue. The revenue of a business can even increase by 13% when 15% to 20% of its reviews are negative. People search for negative reviews in review sections to know what previous customers are not happy about as well as how you handled the situation. 

You should respond to negative reviews with kind words and help your customers to address the issue. When other customers and potential customers see your response, it would show that you care and you are working to resolve the issue. 
<h3>Personalize Responses</h3>
This is one of the things that make many customers feel a business actually cares about them. How do you feel when you receive an email from a reputable, large company addressing you by your name? Businesses and companies have been using this approach to win their customers' hearts potential customers through email marketing, and you can apply the same technique when responding to your reviews. 

Personalizing your responses will make your reviews stand out. It would give you an edge over your competition, as your customers would not want to be in the arms of another business but your loving arms. 

<div id="attachment_9791" align="alignnone" width="2000"]<img class="img-fluid wp-image-9791 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/06/rev-1.jpg" alt="personalized responsive shared by business owner on business directory site" width="2000" height="1380" /> Online review</div>

There are different ways you can personalize your responses. The first is to spot and pick out what the customer is complaining about and resolve it. When replying to them, make sure you address the problem of each review specifically. Do not use a single message to respond to several customers at the same time. With this approach, the customers will know that you read their reviews and you care about providing them with the best service, products, or experience. 

The second approach is to respond to them with their name. The name of the customer is likely to be in their review, so you can address them by their name when responding to their review. For instance, you could say “Hello Isaac, thank you for contacting us…” This would actually make them know that you read their message and you care for your customers. When potential customers come and see such treats, they would definitely want to get on the train. 
<h3>Resolve Issues</h3>
Replying or responding to your reviews (both negative and positive) is not enough. There is a reason why customers take out time to write reviews. One of those reasons is to compliment you for the great job you are doing, and another reason is to point out some of the areas where you need to make improvements.

Reviews, especially negative reviews, have very useful feedback that you can use to improve your services or product quality. Many positive reviews also come with constructive and insightful criticism that you can pick one or two things from. For example, a restaurant business can get a 5-star review from a customer for a great meal, but the customer might also add that he or she found dirt in their food. Reading that review will help you spot the issue and work towards preventing the reoccurrence of such. 

Hence, whenever you read reviews, try to resolve the issue of your customers. If it is something that you would need to fix in the long term, make a plan to fix it. You should not leave any problem unresolved, as you do not want to receive complaints about a particular issue consistently. That alone can keep potential customers away. 
<h3>Respond Politely</h3>
Undoubtedly, many people do not know how to talk politely; they can be harsh and rude. As a business owner, trust me, you will encounter people like that. Some of them can even make it difficult for you to keep your cool, as they will not only leave a 1-star rating for you but also write things that are off point, exaggerated, and more. However, you can calm everything down with a polite response. 

You should avoid responding with rudeness also, as this could be a turn-off for your potential customers. Regardless of what they say and how they react, a polite response is always the best way to resolve such issues. With professional and polite responses, you would attract more customers and grow your business. When your existing customers even see how you handle such situations, they would not have any reason to leave. 

Even the rude customer might even come back to be one of your favourite customers when you respond to them professionally and politely. Instead of getting defensive, you should diplomatically offer advice to other customers that might come across the review. 

Final Thoughts

Every business, both online and brick-and-mortar stores, needs customers to operate. Without customers, your business will not go anywhere. Today, many businesses are online, and the online marketplace is highly competitive. Many companies and businesses are doing all they can to retain their customers and get new customers as well. Since you need customers to grow your business, you need to know how to keep them and attract new ones. One of the best ways to stay ahead of your competition is by paying attention to your online reviews.

With the tips provided in this article, staying ahead of your game should no longer be an issue. With business review sites, business owners will get full insight into how their customers see their business and how they are meeting the needs of their customers.

How to Use Online Reviews to Beat Your Competition ?

Group of serious young multi-ethnic customer service specialists using headsets with microphones and laptops while processing applications

Customer service specialists processing applications

Difficult customers are a challenge as they reflect how target audience see your business. Here are proven tips on how to handle difficult customers ?

How To Handle Difficult Customers Like A Pro - RateUsOnline

Regardless of the type or size of a business, difficult customers are a common occurrence. They tend to be impolite, complain about everything and anything, refuse to pay, ask difficult questions, and whatnot. Difficult customers are a major challenge that can, actually, paint a picture of how your target demographics see your business. The goal is to handle difficult customers effectively, without too much hassle. How to make it happen? Read on to see how to handle difficult customers or clients.
<h2>How to handle difficult customers at work?</h2>
The customer is always right, they say. But some customers are not as easy to handle as others. Dealing with some clients can be stressful and overwhelming, but these situations are bound to happen at one point or another. 

<div id="attachment_9693" align="alignnone" width="2000"]<img class="img-fluid wp-image-9693 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/05/dc3.jpg" alt="How to handle difficult customers at work" width="2000" height="1600" /> woman working on laptop at her workplace feels frustrated</div>

Before we move on to show you how to handle difficult customers at work, it’s important to emphasize the importance of experience. Every difficult customer is an opportunity to learn. Each time you handle one complaint, you have more experience and knowledge for the next one. One of the most positive ways to approach this situation is to consider it as an experience that will make you better at what you do. It may seem difficult at first, but if you keep focusing on this fact it will be easier to do so. 

Now, let’s see how to handle difficult customers at the workplace.
<h3>1. Don’t ignore/dismiss them</h3>
Nobody wants to be ignored or dismissed. So, when a customer is complaining about something you need to let them have their say. Dismissing their complaints could aggravate the whole situation.
<h6>READ ALSO: <a href="https://www.rateusonline.com/handling-negative-customer-reviews-like-a-boss/">Handling Negative Customer Reviews Like A Boss! </a></h6>
<h3>2. Show empathy</h3>
A difficult customer in front of you complaining about this and that may seem like an enemy. But, you need a different approach here. Empathy is crucial. Put yourself in their shoes and picture yourself in the same situation. Would you react the same way? Or, at least, do you understand why they chose to react the way they did? Show them you identify with their problem. Customers will be a lot calmer instantly.
<h3>3. Remain calm</h3>
Some customers don’t pay attention to the way they express their dissatisfaction. This often results in insults directed at employees. Being at the receiving end of one such communication can make your “blood boil”. 

&nbsp;

<img class="img-fluid alignnone wp-image-9692 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/05/dc4.jpg" alt="how to remain calm in front of unhappy customer " width="2000" height="1333" />

You may feel the anger flowing through your veins and decide to respond. But, try to be as calm as you can in this situation. Remaining calm is easier said than done. One thing that can help you is to remember their complaints aren’t personal. They’re not there being difficult because they have something against you. The reason behind their complaint is poor service or product.
<h3>4. Lower your voice</h3>
Sometimes we raise our voices without even noticing. It’s a spontaneous reaction to verbal attacks, you’re trying to defend yourself. However, in order to handle difficult customers successfully, you need to lower your voice. This suggestion goes hand in hand with the previous tip to remain calm. Your calm voice and demeanour will reflect on the difficult customer and their anger will start to dissipate. 
<h3>5. Show interest</h3>
Probably the easiest way to calm down an angry customer is to show interest. You can do so by asking certain questions. For example, you may want to ask how you can help them. It’s also useful to ask questions about specifics of the situation they complained about. 

In some cases, customers are difficult because they’re indecisive. Show them you care by offering help should they feel it’s necessary. Another option is to ask them a few questions that will help them narrow down their choice and decide faster. 
<h3>6. Assume other customers are watching</h3>
A simple change in perspective can change the way you handle difficult customers and react to things they say. Always assume you’re not alone and other customers are watching everything. This perspective switch can make your approach more polite, constructive, and effective. You’ll think more clearly when responding to their complaints. 

Difficult customers are a major challenge for any business because they tend to leave negative feedback or speak out about your company in a negative way. When you approach the situation from a different perspective, you can successfully resolve it. <a href="https://www.foxbusiness.com/features/10-ways-to-handle-difficult-customers">Unruly customer</a>s will know you’ve done everything you can and talk about it. And even if there are other customers, they’ll see it too.
<h3>7. Apologize and offer</h3>
What infuriates customers the most is the absence of apology when they’re reporting a negative experience. Many businesses simply refuse to apologize to customers, if their complaints are valid. 

A simple apology can turn the whole situation around. It’s the first step toward successful resolution of the problem and it can help turn a critic into a loyal customer again. 

In some situations, an apology can work on its own, but in others, you’ll need something else as well. That’s when the offer steps in. Offer customers something to make up for their dissatisfaction e.g. a discount code for their next visit. 

Although the last thing you want is to offer anything to a difficult person, compensating for their negative experience can turn the whole situation around. 
<h3>8. Other things you may want to do</h3>
<ul>
 	<li>Remember they’re humans</li>
 	<li>Personalize your email response</li>
 	<li>Be proactive and describe how you’re going to handle their problem</li>
 	<li>Use a polite, positive tone</li>
 	<li>Never scold the customer</li>
 	<li>Maintain a healthy level of eye contact</li>
 	<li>Communicate what you can and can’t do about their problem, they need to know their options</li>
</ul>
<h2>How to handle difficult customers over the phone?</h2>
Many customers decide to express their dissatisfaction by dialing the number of a specific business. These situations happen unexpectedly and catch you off-guard. Things you say can either calm them down or only infuriate them even more. Good prep is crucial, so you may want to learn how to handle difficult customers over the phone or train with your colleagues. 

<img class="img-fluid alignnone wp-image-9691 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/05/dc5.jpg" alt="how to handle difficult customer over phone " width="2000" height="1333" />

When dealing with angry and difficult customers over the phone you need to listen. In other words, don’t just wait for them to stalk talking. Instead, you need to actively listen to pick up as much info as possible from things they say.

The more you know the nature of their problem, the easier it is to solve it. For that reason, you also need to provide validation to the caller. At the end of the day, that difficult person just wants you to acknowledge they are upset for a good reason. 

A common mistake that many customer service professionals make is that they tend to talk down to customers. This approach is not recommended! Instead, you should point out there is a problem, but it can be fixed.

Make sure to apologize for the inconvenience in case the customer’s reaction resulted from a mistake done by your business. With an apology, the best thing to do is to offer multiple solutions. In case their complaint is baseless, you may want to be polite, patient, and explain the whole situation.

Whenever possible, you need to avoid putting a customer on hold. This can only infuriate them even more and they may take it as a sign of disrespect. Although tricky, you may want to come up with a solution to their problem while still speaking to them. Or promise to get back to them as soon as possible, and actually do it. 
<h2>How to handle difficult customer interview question</h2>
When discussing the whole subject of dealing with difficult clients we can’t overlook one important thing – handling this question at your job interview. Most employers ask how to handle difficult customer interview questions before they decide whether they would hire you or not.

So, what would you say if the potential employer asked how to handle difficult conversations with customers? One of the best approaches is to use past experiences to answer this question. 

Before you answer, you need to keep in mind employer wants to assess your problem-solving capabilities. They’re also looking for a candidate with strong interpersonal skills. Behavioural questions are complex. Your goal is to provide a well-crafted and thoughtful response. For that purpose, you may want to use tips and recommendations from this post.

The way you tell the story is equally important as the story or explanation itself. You may want to follow a <a href="https://www.glassdoor.com/blog/guide/example-of-dealing-with-a-difficult-customer-interview-question/">STAR method</a> when answering potential employer’s questions. The method revolves around:
<ul>
 	<li>Situation – use enough context for the employer to get a clear picture, but keep it simple at the same time</li>
 	<li>Task – describe your role or responsibility in the situation </li>
 	<li>Action – describe strategies you implemented to handle a difficult customer </li>
 	<li>Result – talk about the specific positive conclusion and other potential positive outcomes that happened later e.g. client gave a positive feedback</li>
</ul>
Conclusion

While difficult customers are a common problem, many people in the workplace don’t handle them effectively. Most customers would repeat the purchase or use a service from a business with outstanding customer service. Handling difficult customers is something you learn and enrich through your career, it’s also a matter of training, and the overall atmosphere at work. You need to practice active listening, show empathy, be proactive, and remain calm.

How to Handle Difficult Customers

Healthy food delivery, daily meals and snacks. Diet nutrition, vegetables, meat and fruits in foil boxes and brown paper package. Top view, flat lay at white wood with copy space

Healthy food take away in boxes, top view at wood

Ordering a healthy takeaway is not as hard as it looks. Here is a guide and few tips on healthy takeaway from restaurants near you for a tasty journey.

Healthy Takeaway Ideas From Restaurants Near You For A Tasty Journey

Takeaways are filling, practical, and cheap. But, they are not always the healthiest choice. With the isolation, even fewer people are paying attention to their eating habits. According to a <a href="https://www.nutrition.org.uk/press-office/pressreleases/lockdownsurvey.html">2020 survey</a> from the British Nutrition Foundation, anxiety, stress, exhaustion, and boredom, are the main reason people turn to unhealthy foods. That’s where healthy takeaway will come in handy.

By using healthy takeaway options, you can still get that convenient and satisfying meal. But, most importantly, you will cut back on fat and salt, which are causing diabetes and heart disease. If you have no clue where to start, we got you covered. Here is a detailed guideline on how to make healthy food choices when ordering from the closest <a href="https://www.rateusonline.com/directory/categories/restaurants">UK restaurant</a>.
<h2>What Is the Healthiest Take Away Food?</h2>
Although double cheeseburgers and kebabs will satisfy your taste buds, they are not the most nutritious option. What you need are foods packed with vitamins, minerals, and nutrients. So that they will give your body that healthy boost you’ve been looking for. 

Mediterranean dishes are often considered among the healthiest takeaways. They are rich in a variety of veggies, whole grain, and lean meat, making them one of the most nutritious meal options. 

<div id="attachment_9470" align="alignnone" width="2000"]<img class="img-fluid wp-image-9470 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/04/healthy6.jpg" alt="" width="2000" height="1330" /> Mediterranean meal</div>

According to <a href="https://www.hsph.harvard.edu/nutritionsource/healthy-weight/diet-reviews/mediterranean-diet/">experts,</a> the Mediterranean diet provides excellent sources of vitamins that can support weight loss and heart health. But, other typical options can also be made into a healthy takeaway. Here is how.  
<h2>6 Healthy Takeaway Ideas You Should Try Today</h2>
When seeking healthy takeaway near me, looking for a UK restaurant with healthy dishes will be a top priority. They should have plenty of solutions for you to satisfy the cravings and get a filling dish. Restaurants that let you tweak meals, will always help you make a healthy takeaway. All you have to do is swap some of the high-calorie and high-salt foods, with a more nutritious choice. Here are a few tips to make it happen. 
<h3>1. Switch the Chips, Pies, and Jumbo Sausages</h3>
<ul>
 	<li>Healthier choice: mushy peas, fish dipped in breadcrumbs, thicker chip slices without sodium</li>
</ul>
Reports show that over 10,500 specialist fish and chip shops exist all across the UK. Based on recent data, British consumers eat about 382 million fish and chips meals every year. Whereas 56% buy fish and chips to eat at home as their family meal.

The problem is, this food is extremely doused in vinegar and salt. That’s why it rarely has any significant nutritious value. Although the fish itself is healthy to eat (you get some vitamins, minerals, and protein), when it is deep-fried, it becomes packed with fat and calories. Therefore, it is not a good everyday choice. When paired with oily chips, the fats are much easier to notice.

Options like mushy peas and baked beans are a great way to switch unhealthy dishes. To reduce the amount of fat consumed, thicker chips will make for a solid alternative. The idea is for the food to be tasty and healthy at the same time. Sometimes simple choices such as these can help you avoid the excess oil and fat when eating takeaway.
<h3>2. Avoid Huge Portions of Baked Goodies</h3>
<ul>
 	<li>Healthier choice: medium/small pizza with lean meat or vegetable topping, bruschetta, or a tomato pasta sauce.</li>
</ul>
Many people who order pizza from their favourite UK restaurant, choose high-fat toppings. Of course, the extra cheese does seem tasty and looks divine, but it is packed with saturated fat and calories. According to experts, when you don’t watch the pizza intake and eat more than your body can handle, you could displace the good cholesterol. 

<img class="img-fluid alignnone wp-image-9465 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/04/healthy2.jpg" alt="Pizza with tomatoes, feta cheese, salad and red onion for a healthy takeaway" width="2000" height="1333" />

Eventually, it can clog up and harden the arteries, making it difficult to keep the heart health in good shape. Then, you also have triglyceride levels to think about. With high amounts of pizza and other baked goods, the triglycerides can remain higher than normal and increase the chance of heart problems. This is not something you want to expose the body to in the long run.

To reduce the amount of fat you consume, healthy takeaway options will be your best choice. For example, choose a thin base of lean meat or vegetable topping. If you like, you can add some bruschetta. But, to achieve the desired result, it is best to order a smaller or a medium-sized meal. That way you won’t put too much pressure on your digestive system.
<h3>3. Skip the Crispy When Ordering Chinese</h3>
<ul>
 	<li>Healthier choice: steamed dumplings, veggies, fish, soups, and boiled rice.</li>
</ul>
When you see something that’s crispy, it means it has been deep-fried. When the food is cooked, it ends up absorbing a lot of fat from the oils used. Based on research, fat can elevate blood pressure and cholesterol. Both of them are linked to causing cardiovascular disease. 

<div id="attachment_9466" align="alignnone" width="2000"]<img class="img-fluid wp-image-9466 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/04/healthy3.jpg" alt="one of the healthy takeaway options" width="2000" height="1330" /> Processed with VSCO with a6 preset</div>

Regardless of how tasty it might be, you are still consuming a meal that’s high in fat. That includes sweet and sour chicken. However, stir-fries are an exception. They are often low in fat and packed with healthy veggies. So, they can make a great choice for your next meal. 

Another practical idea is adding your own side dishes to your takeaway. Oven and air-frying can help. You can still get crispy food, but with fewer fats. Air-frying maintains that crispy texture and that familiar taste you are looking for. The only difference is, you don’t have to use oil to cook it. So, it is definitely worth it in the long haul.
<h3>4. Try to Avoid the Creaminess With Indian Food</h3>
<ul>
 	<li>Healthier choice: veggies or prawns, chapati and plain rice, madras with chicken</li>
</ul>
People love creams. They add a unique texture and flavour to the food that makes any meal mouth-watering. But, just like deep-fried foods, too creamy fishes are packed with fat. In fact, most of the fat in it comes from saturated fat. Countless studies have associated extreme levels of saturated fat with cholesterol problems. 

<img class="img-fluid alignnone wp-image-9467 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/04/healthy4.jpg" alt="Vegetarian India meal for a healthy takeaway" width="2000" height="1334" />

Since people tend to go overboard, it is easy to lose track of how much they’ve consumed. But, to really enjoy meals, moderation is the key. With a moderate amount of cream, you can manage the calories, fats, and nutrients you get from every meal.

What you need is to regulate the fat intake and keep the body in check. Options like veggies or prawns can come in handy. Feel free to add lentil side dishes, known as dal or dhal. They can give you the nutrition your body requires. 
<h3>5. Go Easy on the Burgers and Kebabs</h3>
<ul>
 	<li>Healthier choice: salad, pitta bread, shish kebab, grilled meat without mayo or cheese.</li>
</ul>
Junk food, especially burgers, is just dripping in fat, excess salt, and calories. For instance, one hamburger has around 500 calories, 40g of carbs, 25g of fat, 10g of sugar, and 1,000mg of salt. That’s more than enough to cause all kinds of problems in your system. 

The recommended salt intake is less than 2,300mg a day. That means with 2 and a half burgers, you already exceed that limit. The extra layer of mayonnaise and cheese, or kebab and French fries, are just too tasty to miss out on. But, the more you consume, the harder it is to manage the excess weight. 

Not only does a burger contain too much fat, but the sodium and calories are adding an additional layer of pressure to your metabolism. That’s why once you pack on the extra pounds, it becomes increasingly difficult to get back on track. But if you swap the burgers for pitta bread or a salad, you can go a long way. They make for a great healthy takeaway that won’t disappoint.
<h3>6. Pick Low-Calorie and Sodium Japanese Foods</h3>
<ul>
 	<li>Healthier choice: umeboshi, natto, miso soup, tofu, matcha drinks</li>
</ul>
Japanese cuisine is renowned for its high nutrition and low-calorie intake. People pay little attention to processed meals, making such restaurants the go-to choice. But, just like any other cuisine out there, this one also has its flaws. 

Take white rice, for example. This one features a high glycemic index. In other words, the carbs you get from the meal convert faster into blood sugar than those found in brown rice. Based on clinical reports, the high intake of white rice could put you at risk of developing diabetes. 

Overall, those on a low-fibre diet, with heartburn or nausea, might find the white rice easy to digest. It may not cause any discomfort or put a strain on their digestive system. However, when consumed in heavy amounts, the rice can get in the way of your physical health. Sometimes even predisposing people to prediabetes or diabetes.  

Final Thoughts

As you can see, ordering a healthy takeaway is not as hard as it looks. With just a couple of tweaks, you can make it happen. With all the information listed here, you can get a better perspective of the food you should order. Not only is it rich in nutrients, but it is tasty as well. So, don’t worry about what you can’t and can’t order. Just add a couple of changes and you will get a worthy meal. Did you find this guide helpful? What are your favourite healthy takeaway options? Share your thoughts in the comments below.

Healthy Takeaway Ideas That Will Make Every Meal a Tasty Journey

Close-up portrait of a handsome young worker with paint roller in his hands indoors

Close-up portrait of a decorator using roller during work

Read on to learn what makes a good painter and decorator, what should I expect from a professional painter and what do painters and decorators do here.

Why You Should Choose A Professional Painters And Decorator ?

Nowadays, the DIY scene is starting to gain a lot of traction. Social media is filled with pictures and videos of average homeowners renovating, repairing, and decorating their homes without the aid of a professional. However, you’ll also find a lot of horror and failure stories of people who made a mess of their homes because of their DIY attempts.

<img class="img-fluid alignnone wp-image-9297 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/04/d-1.jpg" alt="Professional decorator working inside property" width="2000" height="1333" />

While there is no harm in trying things out for yourself, there are reasons why hiring <a href="https://www.rateusonline.com/directory/categories/painters-and-decorators">professional decorators and painters</a> is still a good choice for a lot of people. So before you run off and purchase the <a href="https://www.apartmenttherapy.com/shoppers-guide-essentials-for-painting-a-room-178570">necessary tools and paints from your local hardware store</a>, there are some reasons why calling the nearest professional painter might be a better idea.
<h2>A Better Option For Busy People</h2>
DIY projects are great when you have nothing better to do and have all the time in the world. But what if work keeps you busy, and you need whatever free time you have left to relax and unwind? Calling house <a href="https://www.rateusonline.com/directory/categories/painters-and-decorators">painters near me</a> takes around 5-10 minutes depending on how much information they need on the project. If they’re close to where you live, they might even accommodate your request on the same day you make it.

The good thing about professional painters is that you don’t have to look over their shoulders while they work. You can meet your local painters during lunch to discuss the work that needs to be done and then go back to work in the afternoon while they repaint your walls. If it’s a small enough project, they’ll be done by the time you get home and you’ll have freshly painted walls with minimal effort required.
<h3>Experience Means Fewer Mistakes</h3>
The biggest reason why I hire painting contractors near me instead of painting the walls myself is because of experience. Even if painting the house all by myself sounds like a wonderful adventure, I know my limitations. I’m not very good at painting walls and redecorating the house and I know I’m bound to make several mistakes that will cost me more money later.

<img class="img-fluid alignnone wp-image-9296 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/04/d-4.jpg" alt="Professional painter painting the wall of a new home with a paintbrush" width="2000" height="1334" />

You’ve probably heard of horror stories on the Internet about people who tried to redecorate their house only to end up breaking walls, cutting important wires, and damaging their pipes. Not only do they have to call a professional decorator, but they also have to call a repairman to fix everything they botched up. Hiring a professional means they can get the job done right the first time. And if they make a mistake, you don’t have to worry because most companies offer insurance.
<h3>They Have The Right Tools and Knowledge</h3>
Say you want a pastel matte finish for your bedroom - do you know what paints have a matte finish? And do you know which paints are pastel? Brands often have fancy paints for their names, and without the proper knowledge, it is difficult to know which is what. Also, professional painters have different types of brushes and know a variety of painting techniques so they can paint your walls faster, without missing spots and corners.

Delegating the job to a professional also means you don’t have to run around looking for the exact paint colour that you need. Painting companies near me actually have their own mini storage of different paint colours and finishes, so I don’t have to worry about not getting the colour that I want from the local hardware because they’re out of stock. And if the exact shade isn’t available, professionals know how to mix and match paints to get the exact result that you need.
<h2>What Makes A Good Painter and Decorator</h2>
Acknowledging that you need a professional is only the first step. Now it’s time to look for a good painter or decorator. When I need the services of a professional, I don’t just look up painters near me on the Internet and go with the first one I see. Painters and decorators all have different rates and costs. Also, some are very meticulous in their work and see it as art, while others only care about getting the job done so they get paid.

So what are the tell tale signs of a good painter or decorator? Here are some things you should keep an eye out for during your first meeting with them:
<h3>1. Great Feedback and Extensive Portfolio</h3>
Most professional services have websites nowadays. Even before you meet your potential painter or decorator, you can do your homework and look into their work history. You can ask your neighbours, friends, and co-workers about their experiences and see if there’s someone who is highly recommended. If you are hiring somebody online, look for pictures of previous clients and work sites. Professional painters who are proud of their work are never ashamed to put up their portfolio on their website.

If they don’t have a website, or they don’t have a portfolio on their site, go ahead and ask them. If they don’t want to provide you with pictures of previously done work, that should be a red flag for you. Maybe they don’t have anything that they’d be proud enough to show off, or maybe they have a history of bad reviews that they want to cover up.
<h3>2. They Are Upfront About Costs</h3>
Professionals are always honest and transparent about their fees. They don’t give customers an estimate, do the work, and then surprise the customer with a bill that is filled with fees that were previously not discussed. A good painter or decorator will explain the work that they will do, and how much the work will cost. They will also update you immediately if something comes up and there’s additional work that needs to be done.
<h3>3. Good Decorators Always Come Prepared</h3>
Imagine having a decorating come into your home to work on your garage, and then asks you if you have a wall drill because the one they have isn’t working. That is a prime example of a bad decorator. Professionals always make sure they take all the necessary tools to the job site, and they also test the tools out to make sure they’re working.
<h2>What To Expect From Professional Painters</h2>
Painting isn’t as linear and straightforward as it seems. According to statistics, <a href="https://www.statista.com/statistics/1115735/diy-confidence-great-britain-uk/" target="_blank" rel="noopener noreferrer">painting is the most popular form of DIY</a> project in the UK, with around 80-90% of respondents saying they’re confident enough to do paint jobs on their own.

<img class="img-fluid alignnone wp-image-9298 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/04/d-3.jpg" alt="A painter using a paint roller and holding a paint tray, decorating a room." width="2000" height="1623" />

However, walls painted by a homeowner vary greatly in quality compared to those done by a professional painter. Professionally painted walls are usually more even, last longer, and have a better overall aesthetic If you’re one of those people who still feel like they can do better, here are a few things that you can expect from professional painters.
<h3>1. Exclusive Paint Knowledge</h3>
All the best painters UK has to offer have undergone thorough training to better their craft. They also stay ahead of paint trends and new technology related to their field. And so, they offer more than just painting services. You can also gain a plethora of knowledge from them if you are open to it.

Professional painters know inside knowledge such as what paints are best for houses in hot and humid areas, or how to keep paint from chipping easily. They also have a lot of aesthetic knowledge, such as what shades can make you feel more warm and relaxed.
<h3>2. They Have All The Appropriate Tools</h3>
Most homeowners think that all they need is a bucket of paint and some brushes and they can pull off a paint job with the same quality as that of a professional’s. However, painters have a myriad of tools that they take to each worksite. Here are just some of the common tools used by painters when they take on residential jobs:
<ul>
 	<li>Painter’s tape</li>
 	<li>A set of brushes of different sizes</li>
 	<li>Paint rollers</li>
 	<li>Ladders</li>
 	<li>Scrapers and Sanders</li>
 	<li>Masking Tool</li>
 	<li>Hole Fillers</li>
 	<li>Primers</li>
 	<li>Putty Knife</li>
</ul>
These are just the basic items - professionals with many years of experience have more advanced tools at their disposal that can’t be found in a regular home. 
<h3>3. Meticulous Painting Process</h3>
While most homeowners simply paint over existing wall paint, painters know that this will simply result in paint that chips off easily. The process of painting begins with preparing the surface that will be painted on. Painters sand walls and make sure that the surface is dry before painting over it. Painters first apply a primer to give the base coat something to hold on to. The painting process usually ends with a nice topcoat that acts as a protective shield.
<h2>What Do Professional Painters And Decorators Do?</h2>
While mostly everyone knows when to call for a painter or a decorator, the exact <a href="https://www.simplybusiness.co.uk/knowledge/articles/2018/06/how-to-become-a-painter-and-decorator/%23:~:text=Filling%2520or%2520repairing%2520surfaces%252C%2520for,the%2520nature%2520of%2520the%2520job">scope of their job</a> isn’t known to many. 

People use painters and decorators mostly to paint interior and exterior walls. However, they do more than this. They can also apply wall stains and paint textures to existing wall paint. They also paint, apply finishes or refurbish wooden cabinets, counters, and other similar surfaces. 

When painters work with a team of decorators for a major house renovation process, they are also in charge of prepping or cleaning surfaces. They remove existing paint off the walls or remove wallpaper. If there are cracks on the walls, it is their responsibility to fill in the holes and cracks. They also measure the surfaces that need work done and give a breakdown of costs to the client.

So the next time you feel the inkling to give your bedroom or kitchen a little fixing up, consider hiring a professional painter or decorator. It might cost more money upfront, but the work quality, longevity, and convenience more than makeup for it!

Why You Should Choose A Professional Painter and Decorator

Smiling male plumber in uniform holds drain pipe in the kitchen. Handywoman with toolbag repair sink, sanitary equipment service at home

Smiling male plumber in uniform holds drain pipe

Plumber SEO provides advantage that helps your plumbing business stand out in this competitive environment. Find how to use SEO for plumbers to boost leads.

SEO For Plumbers! How To Rank #1 In Google - RateUsOnline

Plumbing is a mature market. Although COVID-19 hit the industry hard, the new housing opportunities are estimated to provide new growth elements, stated <a href="https://store.mintel.com/uk-plumbing-market-report" target="_blank" rel="noopener noreferrer">Terry Leggett</a> an expert industrial analyst. Investing in your online presence and SEO should be your top priority. But, what does SEO for plumbers have to do with success? 

Competition in the UK plumbing industry is fierce. Around <a href="https://www.impactplus.com/blog/seo-statistics" target="_blank" rel="noopener noreferrer">61% of marketers</a> claim boosting SEO and improving organic presence is their primary inbound marketing priority. Plumber SEO provides an advantage that helps your business stand out in this competitive environment. 

<img class="img-fluid alignnone wp-image-9247 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/04/x_12.jpg" alt="A young female plumber in uniform shows a wrench and pipe in the kitchen." width="2000" height="1335" />

Do a Google search, and type “plumbers in [your local area/city]” or “<a href="https://www.rateusonline.com/directory/categories/plumbers">plumbers near me UK</a>”. If the business you own doesn’t rank on the first Google page, then you are losing clients. In fact, “near me” mobile queries have gone up by more than 200% in the last two years. All those potential projects are going straight to your competition. 

Here you will figure out exactly how to convert these searchers into actual customers. This can be achieved with proper SEO services for plumbers. 
<h2>How to Use SEO for Plumbers to Boost Leads?</h2>
Having a website is not enough. <a href="https://www.rateusonline.com/seo-package/">SEO services for plumbers</a> are a process of creating and editing website content so that every web page will rank higher on search engines such as Google, Yahoo, and Bing. For that you need:
<ul>
 	<li>Optimized Content – Your website needs unique and eye-catching content with plumber SEO. This is known as content marketing and is a viable strategy for improving awareness and interest among new potential clients.</li>
 	<li>Site Structure and Code – The website must be search engine coded. That way the website is much easier to find. To achieve that, the site must be secure, fast, and mobile-friendly. </li>
 	<li>Reviews and Backlinks – Reviews and offsite factors play a key role in your company’s growth. They help your business become an authoritative and relevant option in your local area. </li>
</ul>
READ ALSO: <a href="https://www.rateusonline.com/why-are-reviews-important-for-your-business/">WHY ARE REVIEWS IMPORTANT FOR YOUR BUSINESS ?</a>
<h2>Local Plumber UK: Why Do I Need an SEO Strategy?</h2>
SEO services for plumbers create a sustainable, convenient, and lasting lead generation engine for your business. They can take your digital marketing to a whole new level and award your website with a digital competitive advantage.

Based on <a href="https://ahrefs.com/blog/seo-statistics/" target="_blank" rel="noopener noreferrer">recent reports</a> 76% of people who search online for something nearby, visit the business they find in one day. While 28% of those nearby searches result in a purchase. 

Local SEO statistics improve your local search presence so that more clients in your vicinity will be able to find your company. Although not every online search will result in a purchase, it will bring people to your front door. 

For example, if the plumbing industry gets plenty of traffic in your hometown, you can capture that audience with a local SEO for plumbers. With the best SEO for plumbers, your company will drive more traffic through organic leads. The optimized listings will make it easier for potential clients to use your website. This provides a convenient audience boost.

By adding even more useful information, such as map directions and prices for your services, you can encourage even more clients to become potential customers. The more data and information you cover on your website, the more trustworthy you can be. That’s why SEO for plumbers becomes a foundation for beneficial customer relationships. 

READ ALSO: <a href="https://www.rateusonline.com/plumbing-technology-that-is-in-highest-demand/">PLUMBING TECHNOLOGY THAT IS IN HIGHEST DEMAND</a>
<h2>6 Plumber SEO Ways to Get More Leads</h2>
Want to know how SEO services for plumbers will revamp your online presence? By relying on data-driven approach and marketing tactics, services provide the best SEO for plumbers. 

&nbsp;

<div id="attachment_9248" align="alignnone" width="2000"]<img class="img-fluid wp-image-9248 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/04/x_11.jpg" alt="seo services for plumbers " width="2000" height="1333" /> Plumber installing pipe system by bathtub</div>

Here is a quick overview of how they make it happen.
<h3>1. Digital Competitor Analysis for “Plumbers Near Me UK”</h3>
A digital competitive analysis will take a look at your website’s online content, accessibility, engine visibility, reviews, and presence on social media. Plus, it will help analyze and track the currently available data that’s out there and is related to your plumbing business. 

You will obtain custom SEO recommendations that will improve:
<ul>
 	<li>Organic traffic</li>
 	<li>Keyword ranking</li>
 	<li>Sales funnel</li>
</ul>
According to a recent <a href="https://www.searchenginewatch.com/2013/06/20/no-1-position-in-google-gets-33-of-search-traffic-study/" target="_blank" rel="noopener noreferrer">study,</a> the number one position on Google search gets 33% of search traffic. It demonstrates power and attention. While the second position gets 18%. The traffic percentage rate only drops from there. To aim to reach the top 1, you need the best SEO for plumbers. SEO services can make that happen.

With SEO for plumbers you get from SEO services, you get to stack up against the best competitors in your local area. These services provide a detailed baseline on how to take SEO for plumbers to the next level. They focus on your website sales, content, structure, and most importantly – search engine visibility. 
<h3>2. Website Content &amp; Code Optimization</h3>
When a potential customer is searching online on “how to find a local plumber”, an optimized website will get more leads. SEO services will help install customized call tracking and <a href="https://analytics.google.com/analytics/web/">Google Analytics </a>on your website. This will be the source of new traffic for your plumbing business. 

<div id="attachment_9249" align="alignnone" width="2000"]<img class="img-fluid wp-image-9249 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/04/x_14.jpg" alt="search engine " width="2000" height="1397" /> Online search</div>

<a href="https://www.rateusonline.com/business-website/">You will get a mobile-friendly interface, secure and fast website</a>. Their goal is to optimize your current page with better keyword rankings and search engine visibility. They also do CRO (conversion rate optimization) on every element of the website such as navigational links, buttons, and contact forms. With an option such as this, your customers will only get the best website experience.
<h3>3. Constant Updates for a Seamless User Experience</h3>
SEO requires dedication and commitment. To remain relevant, your website should receive regular updates and provide customers with fresh content. SEO services do exactly that. With plenty of updates a month, they will make sure your content is up-to-date and ranks higher on your local listings.

An SEO analyst for your plumbing business will work with designers, copywriters, and other teams to give you an optimized asset that will serve your needs. Whether that is images, content, blog posts, infographics, or more. In the end, you will be getting a finished version you’ll be proud of.
<h3>4. Focus on Local SEO</h3>
By optimizing your plumbing social media page, more people will know about your business. SEO services build local business citations across online directories like Facebook and Google My Business to spread the word. This will be your key marketing strategy. 

It provides you with the opportunity to list your plumbing company on local search results and Google Maps. You can use this chance to publish important information about the company, such as closing/opening hours, website links, contact info, and more. 

Many businesses are also using this feature to post their upcoming events. This way you can attract a bigger client base, making it an excellent long-term strategy. 
<h3>5. Provide Status Report On a Monthly Basis</h3>
To keep your plumbing business on the right path, you need regular and simple reports. SEO services will do that for you. They do monthly report calls on everything that’s going on with your website. It features breaking industry updates that might affect your sales, giving you valuable insight into the business performance and industry results. 
<h3>6. SEO Tracking and Monitoring</h3>
One of the advantages to running an SEO campaign rather than a traditional one is the fact that you get regularly monitored analysis. SEO tracking provides you with key information that will help you objectively identify what’s going right or wrong with your campaign. 

It helps you track your progress and demonstrates the value of your plumbing services to clients. All these factors are important for improving client retention. The information is at your fingertips, making it super easy to track that progress. You can use it to keep improving future campaigns. 

SEO services will track that performance for you. They will test the latest and proven ideas that can help your business move forward. Since many of your competitors will already be using SEO for plumbers, you need yours to get regular tweaks and updates to obtain the desired result. 

That’s where SEO services come in handy. They know exactly what it takes to outrank the competition. They enhance traffic, improve rankings, and boost revenue. In such a competitive environment, you need all the help you can get. In the long run, SEO can prove highly advantageous.
<h2>Key Takeaway</h2>
When it comes to a better online presence, local plumber SEO will be your best bet. It can help you thrive in a competitive and crowded industry. Now that you have a better understanding of how local SEO can make that work, you can use it to your advantage. In the long haul, a tactic such as this can build up revenue and client base. 

Besides, as a business owner, you need a sustainable, reliable, and convenient advertising strategy. You have to keep up with the latest trends or you end up falling behind. Local SEO can ensure that valuable assistance. Figuring out the SEO fundamentals keeps your business in the big game, allowing you to spread awareness, get more clients, and build trust. If you have no clue where to start with the optimization, SEO services can set you on the right track.

SEO For Plumbing Companies

Happy sisters during a video conference with their father

Starting a virtual fundraising event takes a lot of time and effort. Here is a list of virtual fundraising ideas to create the best possible event.

Virtual Fundraising Ideas for Charities - RateUsOnline

Starting a virtual fundraising event takes time and a lot of effort. Whether you are looking for ideas on how to raise money for your first charity event or you’re experienced with organizing many virtual funds rising events, this list of virtual fundraising ideas will help you create the best possible event for your target audience.
<h2>Why Virtual Fundraising?</h2>
If you’re looking for a fun way to fundraise for a charity, why not host a virtual event? A virtual fund-raising event is a great way to raise funds for your cause. It means that you can reach out to people around the world. It also means that you can hold an event in the current lockdown time. 

Charities typically struggle to get people to donate their time. People don’t want to volunteer or help out at charity events, but when they can do it from the comfort of their own home, it’s a whole different story. Virtual charity events are a great way to get people engaged and involved.

However, now you might be wondering, what kind of event can be held online? Worry not, this article will provide you with many tips for virtual fundraising ideas that are successful (and money-raising!) 
<h3>Plan Your Event and Make It Memorable</h3>
With so many things going on in the world right now, it might be hard to get people’s attention to your event. That’s why you have to make it outstanding and memorable. Whatever you’re raising money for, make it special. To help you create virtual fundraising events, we will share with you few ideas already used by other non-profit organizations in the UK are using. 
<h3>Ideas for Virtual Charity Events</h3>
While a lot of us struggle with remote working and little-to-no social contacts, your events for raising money don’t have to be cancelled because of the recent changes in how the world works. With little creativity and by using the power of the internet, you can create virtual fundraising events that will be as effective as real ones!
<h4>1. Online Games Tournaments </h4>
This idea is probably going to attract mostly teenagers and fewer adults, but it’s worth trying. By creating an online game tournament, you give a chance to all those your adults seeking some form of social activity from home while raising money for good cause. Games like Fortnite, <a href="https://charitydigital.org.uk/topics/topics/top-ten-virtual-fundraising-event-ideas-for-charities-7430">Dungeons &amp; Dragons</a>, and many more others allow you to create close tournaments. 

<div id="attachment_9112" align="alignnone" width="2000"]<img class="img-fluid wp-image-9112 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/03/vgames.jpg" alt="discussion on virtual charity events " width="2000" height="1333" /> Best friends playing chess during a video call in time of quarantine.</div>

By creating one like that, you will let those players have some fun together while learning about the importance of supporting<a href="https://www.rateusonline.com/directory/categories/charities"> NGO UK </a>(Non-Governmental Organizations in the UK). Perfect opportunity to mix useful with pleasure! 
<h4>2. Virtual Classes</h4>
This might be a better option for adults since we’re sure all kids and teenagers are already fed up with online schooling. But how about mixing virtual <a href="https://www.giveforms.com/blog/20-simple-but-effective-virtual-fundraising-ideas-for-nonprofits">cooking classes</a> with raising money for some non-profit organizations in the UK? 

<div id="attachment_9116" align="alignnone" width="2000"]<img class="img-fluid wp-image-9116 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/03/vcooking.jpg" alt="" width="2000" height="1407" /> Young couple having a online cooking class.</div>

If cooking is not your thing, you could also do online painting, sculpturing, poetry classes… The only limit is your imagination. Try to find out which one of those options will draw the most attention from people and give it a shoot! There’s a lot of virtual fundraising ideas, but this one seems to be especially successful. 
<h4>3. Peer-to-Peer Fundraising</h4>
Internet is a very powerful tool that could help your charity tremendously. By simply asking your friends and family to share the information about your virtual fundraiser with their friends and family, you’re creating a huge <a href="https://www.causevox.com/blog/online-fundraising-ideas-nonprofits-charities/">circle of people</a> who are way more willing to help your cause. Your social circle sharing this information with others is giving it a lot of credibility. 

<div id="attachment_9113" align="alignnone" width="2000"]<img class="img-fluid wp-image-9113 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/03/vemotion.jpg" alt="" width="2000" height="1308" /> Group of people having a video conference.</div>

People are usually very cautious with which non-profit organizations in the UK to support. There’s always this fear of getting scammed. If they see that your virtual fundraising ideas are supported by their friends, they’re less likely to question its legality. 
<h4>4. Virtual Concerts </h4>
One of the things we miss the most from normal life is enjoying the live concert of our favourite band. While there’s little possibility to bring back that experience now, you can try to give people at least part of it, while raising money for the right cause. 

Virtual concerts, played by the most popular bands, are easier to organize- you don’t have to spend a fortune on renting a huge concert area. All you need is a good internet connection, some popular band and done! You just made a perfect virtual charity event. 
<h4>5. Movie Night</h4>
No matter the age, everyone loves a good movie night. Experiencing it in cinemas is right now limited in many places, so why not create it online? With nothing more than Netflix and some extension (such as <a href="https://www.netflixparty.com/">Teleparty</a>), you can share any movie you like with your friends and other virtual fundraiser supporters. The perfect way to combine great experience with helping the noble cause!
<h4>6. Races</h4>
One of the most commonly known ways to raise money is <a href="https://www.causevox.com/blog/virtual-fundraising-ideas/">organizing a race.</a> Whether it’s a marathon or any other sports competition, those events have always drawn people willing to either participate in them or cheer on the players. This is one more virtual fundraising idea to consider. You can create that kind of race while maintaining safety measures or make it fully online! All you need is to find some sports freaks ready to help your cause.
<h2>How to Create Successful Virtual Charity Events </h2>
The best way to get people to donate to charity is to tap into their emotions. You have to ask yourself, what is the goal of the charity? What emotions are you trying to evoke? And how can you use language to tap into those emotions?
<h3>1. Use Emotions to Generate More Money</h3>
Emotion is the biggest motivator when it comes to charitable giving. Tap into the emotions of your target audience to generate more money for your charity events. Emotions will increase the likelihood of a donation. With the right emotional triggers, you can increase your success rate.

The most common ones are fear and guilt. If you can make people feel guilty for not giving to your charity, they will feel compelled to give. Another way to make people feel emotion is to tell stories. Sharing a heart-breaking story of awful injustice always brings a lot of attention. 
<h3>2. Leverage the Power of Social Media</h3>
Social media is a great tool for raising awareness for charity events and raising money for great causes. By using social media to get the word out about your event, you can bring the online community together to help support a worthy cause. Social media gives you the ability to engage your community and to spread the word about your cause.

Social media can be a great tool for raising awareness and funds for your favourite charities. You can reach out to your audience and ask them to donate to your chosen charity. You can also ask them to share the message with their friends and followers.
<h3>3. Build a Bigger Audience</h3>
In today’s digital age, technology has made it easier than ever to create a successful virtual charity event. All you need is a good idea, a great team, and some hard work. Once you do all that, if anyone will search for “local charities near me”, they are most likely to see your events. 

The best way to build a bigger audience is to figure out who your audience is and where they hang out. You should have a good idea of who you want to reach by this point, so go find them. The Internet allows you to reach people all over the world, but you need to know where to look. If you’re running a charity event, social media is one of the best ways to reach out to more people and get them involved.
<h3>4. Create a Long-Term Relationship with Your Donors</h3>
When it comes to charities, the most important thing is to create a long-term relationship with your donors, so you can keep them coming back and you don’t have to constantly introduce yourself to new people. If you can do that, then you can keep your business going for a long time.

If you can create an event that’s fun for your customers, then they’re more likely to want to come back for more. When you’re on the fundraising trail, there’s a lot of pressure to get money in immediately. However, donors don’t like to feel that they are just a number and that you’ll forget about them as soon as you’ve got their money. The key is to build a long-term relationship with your donors, so they feel like they can trust you.

Conclusion 

There’s a great number of different ways to reach out to potential donors. Using our virtual fundraising ideas, you can quickly collect money for noble causes without worrying about massive lockdowns. Virtual fundraising events have lots of advantages, including the fact that they let you reach out to more people than you could have if your event was held in a local area.

Virtual Fundraising Event Ideas for Charities

Eco friendly natural cleaning tools and products, bamboo and coconut dish brushes, luffa loofah sponge, baking soda, lemon and solid soap on white background. Zero waste kitchen cleaning concept. Plastic free. Flat lay, top view

Eco friendly natural cleaning tools and products, bamboo and coconut dish brushes, luffa sponge, baking soda, lemon and solid soap on white background

Run through ways to make your business packaging eco-friendly and the types of packaging you must consider to make that first impression among customers.

5 Creative Yet Eco-Friendly Packaging Ideas For Your Business

There are plenty of reasons why you should care about eco-friendly packaging. Most importantly, for the sake of the environment. It is true that when a customer chooses an eco-friendlier product, they're actually "going green". However, there are also numerous other reasons why your packaging should be eco-friendly. This includes, your customers will love that you're helping reduce your carbon footprint and it could actually save your money as there are many cost-effective eco-friendly options. In this article, we will run through ways to make your business packaging eco-friendly and the types of packaging you should consider.
<h2>Make Your Packaging Eco Friendly</h2>
The packaging is one of the very first things that customers interact with when they get a new product in their household or office. First impressions matter- especially in business. When you sell your product, you want it to have only a positive impact on your customer's life. That’s why choosing to have biodegradable packaging (it’s one of many available options) is making you look like a very reliable company.

<div id="attachment_8924" align="alignnone" width="2000"]<img class="img-fluid wp-image-8924 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/03/eco2.jpg" alt="" width="2000" height="1335" /> Care package with zero-waste eco-friendly products for sustainable living</div>

Caring about the environment means caring about the customer- and that can give you many loyal clients. How to make sure the packaging service that you provide is eco-friendly? First, you want to look at the size of your packaging, the material it’s made out of, and whether there are any elements you can add to it to make it more eco-friendly. You want to make sure it’s recyclable, biodegradable, and that it saves on plastic. Those are the most basic ways to embrace the greener side of the packaging.
<h2>Eco-Friendly Packaging Materials</h2>
Eco-friendly packaging materials are made from renewable resources and can be recycled. For example, biodegradable plastics have a polylactic acid (PLA) or polyhydroxyalkanoate (PHA) base. PLA and PHA are made from corn or sugar cane and are biodegradable. Eco-friendly packaging is an important part of manufacturing sustainable products. There’s an emerging trend in the UK for creating packaging that’s recyclable, degradable, and sustainable.

You should look for <a href="https://www.rateusonline.com/directory/categories/manufacturers-and-packaging">UK manufacturing companies</a>, such as <a href="https://www.duncanprint.co.uk/">Duncanprint</a> or <a href="https://www.elliottpackaging.co.uk/">Elliott Packaging.</a> If you’re still not sure where to find suppliers for eco-friendly packaging, try googling things like “environmentally friendly packaging packing supplies near me”. This way you can easily find a supplier who will give you exactly what you need.
<h2>More Ideas For Biodegradable Packaging</h2>
There are some great eco-friendly packaging materials that you can use to package your products. Some of the packaging materials that you can use include:

1. Recycled paper

2. Bioplastic

3. Reusable glass

4. Recycled cardboard

5. Recycled PET

When you think about eco-friendly packaging, there are a few considerations you should take into account: the materials used to make the packaging, the transportation of the packaging, and how the packaging is disposed of. Eco-friendly packaging is about reducing the negative environmental impacts of the things you buy and the packaging those things come in.
<h3>1. Recycled paper in eco-friendly packaging</h3>
Recycled paper in eco-friendly packaging is still a great way to reduce your footprint. The packaging is made from recycled paper products and biodegradable materials, and the paper itself is made from 100% post-consumer waste. Recycled paper in eco-friendly packaging is essential to the long-term supply of pulp and paper production. It also improves the quality of the product, since recycled paper does not contain any unnatural chemicals or preservatives. Also, recycling reduces landfill waste disposal and helps the environment. The creative side of recycled paper on the packaging is as simple as choosing a different colour or design to make you stand out from your competitors.
<h3>2. Bioplastic packaging</h3>
Bioplastic packaging is a great way to show off your product and protect it from bacteria and harmful germs that can occur in regular plastic. The Bioplastic is a product that has the durability of plastic but recycles back into the earth to help the future of our environment.

Bioplastics are plastics made from renewable plant materials like corn, potato starch, or sugarcane. Unlike traditional plastics made from petroleum, bioplastics are biodegradable and don’t create the same amount of waste.

Bioplastic packaging is a great way to reduce your carbon footprint, and can also help you stand out from other brands. It’s a great way to create more sustainable packaging that’s also fun and interesting to look at.
<h3>3. Reusable glass</h3>
Reusable glass packaging is one of the most impressive ways of informing your customers about the importance of preserving our environment. Just like how wine bottles are packaged, your products can be packaged in glass containers and would be set to reduce the carbon footprint on the environment. 

&nbsp;

<img class="img-fluid alignnone wp-image-8927 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/03/eco4.jpg" alt="" width="2000" height="1333" />

Reusable packaging is a growing trend in the beauty industry. Luxury brands have been using reusable packaging for years, like Dior’s iconic glass perfume bottle. However, this type of packaging is starting to become more common in everyday products. For example, the glass shampoo and conditioner bottles you see in grocery stores these days are reusable.

The best way to use your glasses is to store them in glass containers, not plastic ones. This is because plastic containers tend to trap odor and can cause the scent to transfer onto your glasses. It is also better to store the glasses in a dark place like a cupboard or drawer because sunlight can cause the glasses to lose their scent.
<h3>4. Recycled cardboard</h3>
Cardboard is a chief component in the shipping of most products. <a href="https://new.abb.com/docs/librariesprovider15/default-document-library/no5_boxes_oct14.pdf?sfvrsn=2">Approximately 3/4</a> of all cardboard is recycled and reused worldwide. 

<img class="img-fluid alignnone wp-image-8925 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/03/eco3.jpg" alt="recycled cardboard packaging eco friendly" width="2000" height="1333" />

This reduces the usage of forest resources and the amount of waste in the air, water, and land. Using recycled cardboard packaging means you are responsible for our environment. Also, means other cost-savings opportunities compared to using materials purchased several times. Recycled Cardboard Packaging used as a marketing strategy for your company by letting your customers know that you are willing to take the extra step to keep the planet from becoming more polluted.
<h3>5. Recycled PET</h3>
PET packaging is a great alternative to other materials. PET, polyethene terephthalate, is a polymer, and it’s the same material that’s used to make soda bottles. It requires much less energy to produce than glass and recycled over and over again. PET is also a very safe material. Recycled PET packaging is a great example of a creative way for you to attract and connect with your customers. Recycling PET waste goes on to form new products which also produces fewer carbon emissions into the atmosphere. This environmentally friendly method is the sort of thing that would appeal to environmentally conscious customers. Recycled containers like this, you can purchase cheaply online or in hardware stores here in the UK.
<h2>Biodegradable packaging materials- packaging manufacturers in UK</h2>
The packaging is a very important part of your product. Your packaging plays a crucial part in ensuring that your product delivered in the best possible way to its final destination. It protects the integrity of your product from external factors and ensures no damages on its journey from a shipping port to the customer's home. Packaging can ensure that none of this happens by employing thoughtful design and material selection. That’s why you should spend extra time finding manufacturing companies UK that can produce eco-friendly packaging materials for your company.
<h2>Eco packaging packing boxes near me</h2>
Make your biodegradable packaging with a manufacturer that offers you the greatest options for your needs. Whether you look for cushioning, filling, mulch for paper, or fluff pulp; you can customize our recycled paper cushioning and packaging to meet your needs.

To help reduce your search, you've come to the right place! Here are some of the best eco-packaging suppliers in the UK:
<ul>
 	<li><a href="https://www.priorydirect.co.uk/eco-friendly-packaging" target="_blank" rel="noopener noreferrer">Priorydirect</a></li>
 	<li><a href="https://tri-pack.co.uk/environmentally-friendly-packaging/" target="_blank" rel="noopener noreferrer">Tri-pack</a></li>
 	<li><a href="https://www.davpack.co.uk/Eco-Packaging.htm" target="_blank" rel="noopener noreferrer">Davpack</a></li>
</ul>
<h2>Why environmentally friendly packaging is so important?</h2>
The key component of sustainable packaging materials is the biodegradable element, with a desire by many eco-conscious consumers to opt for natural and environmentally friendly products. As such, traditional materials like paper and plastics improved with the use of non-renewable biomaterials i.e., those derived from renewable sources. Biodegradable packaging materials derived from a range of resources including vegetable starch products like potato starch, cereals like barley and wheat, or even plant-based materials like cellulose.

Eco-friendly packaging is important because it means that you are reducing your carbon footprint. It also means that you are being socially responsible. You’re being mindful of the amount of waste that you’re producing, and you’re doing your part to help the planet.
<h2>Creating a creative and eco-friendly package</h2>
Packaging design is all about creating a connection between the product and its consumer. It’s also about creating an experience for the customer that’s a little eco-friendlier than opening up a cardboard box from Amazon. When designing a package for your product, you want to make sure that the packaging is unique and creative. It’s important to create packaging that’s creative, eco-friendly and works well with your product. If you have a luxury high-end cosmetics product, for example, you don’t want to have cheap-looking packaging that doesn’t align with the quality of your product.

Conclusion

Investing in eco-friendly and unique packaging can help you stand out among your competitors. Eco-friendly packaging can also help you appeal to customers who are looking to purchase products from brands that are in-line with their values. Great packaging makes your customers feel a certain way before they even open your product. It's important to invest in packaging that not only looks good but feels good.

All in all, you should consider switching to more “green” packaging methods!

Volunteers putting money into box, donating for charity against white background

Volunteers putting money into box, donating for charity on white background

Doing charity for the causes not just benefit NGO's, it deeply rewards your business too. Here are most compelling charity benefits for your business.

9 Compelling Charity Benefits For Businesses - RateUsOnline

Supporting charities and giving back not only helps people in need but can also help your business a great deal. Different companies acquire different methods of doing social good. If your business doesn’t have enough time and budget to implement a giving back campaign, you can donate money to non-profit organizations UK, or (Non-governmental organizations) <a href="https://www.rateusonline.com/directory/categories/charities">NGO UK</a> especially the ones supporting a cause that matters to you, your community, and your employees. There are numerous charity benefits that your business can take leverage of. Here are some of the most compelling facts that will allow you to understand why supporting charities is great for your business.
<h2>Facts About Charity Donations</h2>
According to a <a href="http://www.adweek.com/news/advertising-branding/agencies-are-carving-out-niche-socially-responsible-marketing-168592" target="_blank" rel="noopener noreferrer">recent study</a>, about 70 percent of millennials report that they can spend more on the products and services of those companies that donate to charity. Moreover, the spending power of millennials is well over 2.45 trillion US dollars and if your business gives back, it can drive more sales.

<img class="img-fluid alignnone wp-image-8894 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/03/g1.jpg" alt="facts about charity donations " width="2000" height="1236" />

We recommend you implement a donation program with a dedicated marketing team into your business model. It will allow you to attract more customers, increase sales and build up a community. You can even get tax relief on charitable donations as well. The <a href="http://ppqty.com/2010_Cone_Study.pdf" target="_blank" rel="noopener noreferrer">Cone Cause Evolution Study</a> shows the following facts. 
<ul>
 	<li>About 80 percent of the US citizens are ready to switch to another brand that offers the same price and quality but also supports a charity.</li>
 	<li>83 percent of US citizens say that they want to use services and products from those companies that donate to charity.</li>
 	<li>85 percent of the customers create a positive image of the companies that support a cause without even using their products or services. </li>
</ul>
<h2>How Your Business Can Take Leverage of Charity Benefits?</h2>
According to <a href="http://www.corporate-eye.com/main/94-of-consumers-think-businesses-should-give-back/">Corporate Eye</a>, more than 94 percent of the customers think that companies should be involved in more things instead of only focusing on making money. Here are some of the most compelling and significant ways your business can get charity benefits by giving back money to support causes.
<h3>1. Giving Back Increases the Morale of Your Employees</h3>
Giving donations to charity and NGO UK, allow your business to take an interest actively in your community. As your employees are a part of the same community, it can impressively <a href="http://www.forbes.com/sites/causeintegration/2015/05/05/new-report-on-millennials-shows-link-between-engagement-and-cause-work/#71321c32341e" target="_blank" rel="noopener noreferrer">boost their morale</a>. The workplace culture of your business improves with a positive general attitude and enhanced employee involvement.

<div id="attachment_8879" align="alignnone" width="2000"]<img class="img-fluid wp-image-8879 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/03/c1_.jpg" alt="employees volunteering for charity happily" width="2000" height="1333" /> Happy colleagues holding sign boards with give message in warehouse</div>

According to a <a href="http://www2.deloitte.com/us/en/pages/about-deloitte/articles/citizenship-deloitte-volunteer-impact-research.html" target="_blank" rel="noopener noreferrer">Deloitte study</a> conducted in 2016 about volunteering, if a business takes part in a workplace volunteer activity, its employees rate the workplace culture as positive that improves productivity. It means that employees respect those businesses which respect and strive to improve their community. Not only does it improve the emotional attachment of employees with the business and also the owner but it also makes them feel good.
<h3>2. Donations Improve Marketing</h3>
If you’re a business owner you would already know that a huge chunk of your budget goes to marketing every year. On the other hand, companies with philanthropic business owners are the most successful. And also the most popular ones such as Microsoft, and Apple. Charitable sponsorship not only makes your community a better place to live. But it’s also a great way to gain marketing experience. If you sponsor an event supporting a cause, it will put your business name out there. You only need to make sure that the event you are sponsoring also reflects the goals of your company. For example, if a business provides equipment for sports, it’s better to sponsor a local tournament or a local sports team. It will show your community that you really care about your community as well as your business.
<h3>3. Supporting Charity Increases Sales</h3>
The recent <a href="http://www.medicalnewstoday.com/releases/291840.php" target="_blank" rel="noopener noreferrer">Journal of Consumer Research</a> suggests that if your business is socially conscious then your community will believe that you offer great quality products as well. In order to increase sales and reduce cart abandonment, business giants such as eBay and Amazon use <a href="https://drive.google.com/file/d/0B9syxp8fVZ5wWVhzX3hDZFFNNVU/edit" target="_blank" rel="noopener noreferrer">checkout donations</a>. When it comes to giving back, the customers spend 26 percent more and thus the resellers get 29 percent more sales.
<h3>4. Giving Back Improves Customer Loyalty</h3>
If your business supports local or even global charities, your customer loyalty also increases at the same time. But you have to keep in mind that the charity efforts that your business makes must be coherent with your targeted audience. It allows your business to gain the respect, attention, and trust of your customers.  Especially when you support a charity or a cause that your customers care about.

The Cone Communication and Echo Research study states that about 47 percent of the customers across the globe report that they will be more loyal to the business which supports an environmental or social cause (that matters to the customers). Moreover, the study also shows that 53 percent of the customers say that they will recommend the services and products by such companies as well.
<h3>5. Donations Create a Better Image of your Business in Your Community</h3>
Supporting charity improves the image of your business in your community as it spreads awareness regarding your services and products. 

Donating to a cause is one of the best ways to create a strong emotional connection with consumers. The majority of the customers choose the company supporting charity over the others that don’t. It means that donations allow your business to stand out from the crowd and improves brand value and image. 

As we have mentioned already, giving back to your community also improves the morale of your employees. It also improves their productivity. Different studies and researches show that employees feel more motivated. And they work with improved productivity, commitment and determination if their company is perceived positively in their community.
<h3>6. You Get Tax Relief on Charitable Donations</h3>
It’s one of the most important charity benefits. When you donate to charitable or non-profit organizations UK, the amount you give is actually tax-deductible. 

<div id="attachment_8882" align="alignnone" width="2000"]<img class="img-fluid wp-image-8882 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/03/c4_.jpg" alt="tax relief as benefits of charitable" width="2000" height="1334" /> Close-up view of donated banknotes in a glass jar.</div>

It means that the donations can reduce your taxable income by decreasing your tax bill. In order to achieve it, you need to follow the following steps.
<ul>
 	<li>You will need to donate property or cash.</li>
 	<li>The donation will only be tax-deductible if you give a donation only to a qualified organization.</li>
 	<li>In order to claim charity, you will need to itemize tax deductions.</li>
 	<li>You will also need to maintain a detailed document or bank record containing the name of the organization, the amount, the date, etcetera.</li>
</ul>
Not only the donation amount is tax-deductible. But all the expenses such as the travelling amount, parking costs, event fees, utility of the event, etcetera, that you spend will be deducted.
<h3>7. Supporting Charities Enhances Your Brand Reputation</h3>
Positive brand reputation is one of the most important things that improve your sales and brings more profit. Donating to charities is a great way to get the name of your business out in your community and beyond. Associating your business with philanthropic views will bring positive brand reputation and awareness because:
<ul>
 	<li>It allows you to redefine the identity of your company and stand out from the competition</li>
 	<li>It’s a general trend that people perceive those companies as more trustworthy and reliable. Supporting some cause and they are more willing to spend money on the services and products that such companies offer.</li>
 	<li>Donating to charity is one of the most trusted activities. Allowing your business to make a difference in how it’s viewed in the community.</li>
</ul>
The image of your business is improved in the eyes of the community, business partners, and customers. It also shows your concern, involvement, and commitment and makes people think that you care about your community.
<h3>8. Donations Can Work as Your Future Investments</h3>
Donating to charities allows you to make your job more effective, more efficient, and also easier. If you do it correctly, your donations can serve you as investments in the broader mission statement of your business. If your business offers sports products and your sponsor a local sports team or sports tournaments.  Then, it will allow you to make more loyal customers down the road. It makes your own job easier to move forward and to achieve both short-term and long-term goals.
<h3>9. Supporting Causes is an Internal Morale Booster</h3>
Donations also make you feel good as helping others always brings a feel-good factor. You will enjoy giving donations and supporting the cause because honestly speaking, it’s the right thing to do. According to <a href="http://www.frontstream.com/why-charitable-giving-is-important-to-businesses/" target="_blank" rel="noopener noreferrer">Front Stream</a>, supporting causes not only improves the morale of your employees but also encourages the overall teamwork that goes beyond your company’s workplace. It represents a strong bond between your employees and the name of your organization that creates a deeper sense of pride.
<h2>Final Word</h2>
Donating to charities is a great way to give back what your community deserves. It also comes with a lot of benefits that we have discussed above. You can find the best and most favoured NGOs and non-profit organizations by searching “local charities near me” on the internet. We hope that this guide will allow you to understand how to support your community and your business at the same time.

How Giving To Charity Will Benefit Your Business ?

Smiling pretty cosmetologist in scrubs holding clipboard and welcoming client in beauty salon

Welcoming client in beauty salon

Improve your customer base and add extra handsome amount of money to your monthly income with these online services for beauty and hair salon.

11 Brilliant Online Services Beauty Salon and Spa Must Offer Newbies

We all know that the global pandemic has brought many new rules and regulations. Those seem to be permanent such as social distancing, wearing face masks, etcetera. Additionally, more and more businesses are starting to work online. Not only because it’s safer but it also keeps you from a lot of manual hassle. Even after local businesses have started working again, some beauty salons continue to provide online services. If you own a <a href="https://www.rateusonline.com/directory/categories/spa">SPA UK </a>then we recommend you to read this article carefully because it will allow you to improve your customer base and add a handsome amount of money to your monthly income. Let’s jump into it.
<h2>1. Offer Video Tutorials</h2>
In order to utilize the full potential of the internet, it’s important to create video tutorials containing beauty tips and makeup guides. You can use any medium such as YouTube, Patreon, etcetera to offer video tutorials as a service. If you don’t already know, people are making a handsome amount of money by using these platforms with a massive following. Whatever your beauty niche is, you can start making interesting videos regarding that. Moreover, never forget to follow the latest trends so that you can grab the attention of more and more users. 
<h2>2. Conduct Video Conferences with Your Clients</h2>
You can also go live with your permanent clients to become more social instead of being instructional. Consider sending emails or texts to your customers with all the details regarding the video conference such as day, time, topic, etcetera.

<div id="attachment_8844" align="alignnone" width="2000"]<img class="img-fluid wp-image-8844 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/03/1113.jpg" alt="beauty vlogger showing makeup online tutorial services on social network media via video recording" width="2000" height="1333" /> beauty vlogger showing makeup Live on social network media via video recording</div>

 Keep in mind that it will be your responsibility to keep the whole event interesting and keep the conversation going. You can plan the whole event beforehand and you can also rehearse it as well to make sure that you deliver everything perfectly. You can use Zoom, Skype, for conference calls. 
<h2>3. Start a Blog</h2>
In order to keep your customers engaged, you can start a beauty blog. Not only will it allow you to provide your customers with extra services, but a blog will also allow you to improve your digital presence. 

If you want to be successful online, you have to keep in mind that creating and maintaining your online presence is essential. According to the official <a href="https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/shopping-research-before-purchase-statistics/" target="_blank" rel="noopener noreferrer">statistics by Google</a>, more than 53 percent of people go online before buying any service or product. The stronger your digital presence the more chances to get more customers. 

Pro Tip: you can also go one step ahead by getting your beauty salon listed on the online directories so that people who are searching “makeup services near me” or anything similar will find your blog and online services.

Here are some of the ways to improve your digital presence:
<ul>
 	<li><a href="https://www.google.com/business/" target="_blank" rel="noopener noreferrer">Use Google My Business</a> to create the profile of your salon. That’s because more than 83 percent of people use Google search engines worldwide.</li>
 	<li>People always search on reviews websites such as <a href="https://www.yelp.com/signup" target="_blank" rel="noopener noreferrer">Yelp</a> to get the necessary information about a product or service. Most online beauty salons have their spa reviews on Yelp and you should use it as well to have your review for beauty salons. </li>
 	<li>Create social media pages especially on Facebook and Instagram for your beauty salon and spa to inform people about your services.</li>
</ul>
Creating a blog also allows you to enhance and improve your expertise as well. 
<h2>4. One on One Sessions</h2>
You can also conduct one-on-one beauty sessions in which you will guide your customers according to their unique needs. It’s one of the best ways to make more loyal customers because most people want dedicated attention and bespoke services to achieve a certain look. Moreover, it will also help you to grab the attention of those people who don’t really have time to go to any salon themselves. We recommend you keep the duration of any one-to-one session, not more than 30 minutes. 
<h2>5. Offer Subscription</h2>
Beauty box subscription is becoming more and more popular. That’s because it contains special gifts, surprises, and hidden items that make the customers excited. It can also be a great way of advertising salon services and products. You can add this subscription service to your salon website with an easy ordering process so that anyone can make his/her order seamlessly.

<img class="img-fluid alignnone wp-image-8845 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/03/1111.jpg" alt="woman taking online beauty services at home" width="2000" height="1333" />

Tip: If your salon doesn’t have a website then consider developing one as soon as possible because it will serve you as a primary source to offer all of your online services.
<h2>6. Start Loyalty Programs</h2>
Once you have built a handsome following, it’s time to make sure they keep coming back to obtain your services. One of the best ways to achieve it is to start a loyalty program where you offer your customers gift and discount cards on your website which they can use to get your tutorials, subscription, etcetera at discounted prices. This way, your customers will open your website again and again in order to see if there is any discount they can get. 
<h2>7. Offer Salon Promotions</h2>
You can also put salon promotions on your website for your customers. Everyone loves to have something for free and if you want to promote any new service or product, you need to make sure that you do it in the right way. It will allow you to get more clients and some of the best promotions ideas that you can follow are as followed:
<ul>
 	<li>First-Time Visitor Discount: You can offer a 5 or 10 percent discount to all new customers that will increase the chances of getting more referrals. It will increase the chances to get more online customers.</li>
 	<li>Monthly Specials: You can offer a monthly special treatment to some of your lucky clients by choosing them on the basis of most purchases, online visits, or a lucky draw. It will create a sense of competition among the customers and it will also encourage those customers who have not taken your online salon services recently. </li>
</ul>
You can use your website to inform your customers of all the important details that they need to know about the discounts and promotions. 
<h2>8. Professional Courses</h2>
Another important factor to generate more income is to create a premium section on your website that will contain premium quality content for the professionals. You must have the necessary background knowledge regarding your field that you can utilize to create a complete course that will help the beauty enthusiasts to learn those professional skills and expertise. Online beauty courses are becoming more and more popular because the number of DIY enthusiasts is also increasing. 

You can also take it even one step further by creating a video, audio, or text course. Which will contain all the insights of starting an online salon business. Your course will have the potential to become an inspiration for many people if you own a successful salon that you can flaunt. It means, first you’ll need to concentrate on the success of your business. Selling a premium course can be most lucrative as people spend money to learn how to become successful.
<h2>9 Home Delivery Services</h2>
Currently, if you’re not in the position to start a comprehensive subscription service, you can use your website to inform people that you’re offering home delivery services. You can create a simple page on your website that contains different self-care kits along with their respective prices. Interested people will contact you via email or phone to get their favorite products. 
<h2>10. Run a Contest</h2>
Running a fun contest on your social media pages, blog, or website is another great way to increase your customer base. You can offer the winner a free subscription every month. The best way to choose the winner on the basis of getting the most referrals. A free subscription box is totally worth it if you get a handful of new clients from a single individual. You can also give small gifts to the runner-up for encouragement. 
<h2>11. Special Events</h2>
Consider conducting special events online especially during the holiday season. As they always attract more potential customers. You can offer moms something special on Mother’s Day such as a free one-to-one session or a free product. You can also provide your customers with a little Christmas. As well as a new year discount to offer the best value for the money. Moreover, you can also start a wedding special session on your website. Where you will provide the bride with a bit of expert advice on discounted prices or for free. It’s not really a holiday special but it sure will allow you to engage more people.

Another great idea is to advertise on your blog or website something like buying a manicure set and get a free face wash or hair mask, etcetera. It’ll definitely attract teens who want to get ready for their prom.
<h3>Final Words</h3>
These are some of the best ideas for online services that you must use at this time if you own a virtual beauty salon. Going digital allows you to earn more money but it requires more effort as well. Also, you have to make sure that you put it in the right direction. We hope that this guide will help you to achieve your goals in the least possible time.

People tend to live in the moment, and thus, want their cravings satisfied ASAP. Here are 11 ideas on how to increase food delivery through online channels.

How To Increase Food Delivery Through Online Channels - RateUsOnline

How To Increase Food Delivery Through Online Channels

Healthy food at home. Happy woman is preparing the proper meal in the kitchen.

woman is preparing the proper meal

Social media is a popular platform for business promotion. Here are some of the best social media marketing ideas for restaurants to promote signature dish.

Social Media Marketing Ideas For Restaurants To Promote Signature Dish

We all know that social media is one of the most popular and used online activities. According to the <a href="https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/">Statista report</a>, the global number of social media users was about 3.6 billion. Moreover, it’s estimated that in the next five years this number will exceed 4.41 billion. It’s a huge number that also explains the potential that you can harness to promote your business. In this article, we will discuss how you can use social media marketing to promote your <a href="https://www.rateusonline.com/directory/categories/restaurants">UK restaurant</a> signature dish. 
<h2>Let’s have a look at some innovative social media marketing ideas for restaurants.</h2>
<h3>Share Your Restaurant’s Story</h3>
The first and one of the most important things (if not the most) is to inform social media users about the story of your restaurant. The story must explain your passion and the food it’s best known for. You can explain the meaning of your restaurant and where it came from. You can even share the photos of the environment that your restaurant offers and how your special dish is passed down through your family. It’s one of the best food promotion ideas and one of the first social media marketing ideas for restaurants that will allow your social media followers to connect to your restaurant in order to build a long and loyal relationship. 

<div id="attachment_8622" align="alignnone" width="2000"]<img class="img-fluid wp-image-8622 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/02/3-.jpg" alt="" width="2000" height="1333" /> A young man raising his glass of wine with friends at a restaurant. Young people enjoying dinner at a cafe.</div>
<h3>Highlight the Meal Preparation</h3>
One of the best ways to promote your special dish is to provide your followers with an inside look at how it’s prepared. When people search for restaurants near me, they select only the option that provides them with the most information regarding food and the environment. We recommend you use a high-quality camera to record videos and capture photos. It will allow the viewers to understand that your restaurant takes care of hygiene and has skilled cooking staff. 

Use all of the social media platforms such as TikTok, YouTube, Instagram, Facebook, etc to reach as many people as possible. You don’t even need premium and specialized devices for this purpose as well. Only a smartphone along with a social media account and internet connectivity is enough.
<h3>Offer Giveaways</h3>
Keep in mind that many people have a competitive nature, and everyone loves to have something for free. When you share giveaways on social media not only does it increase the probability of engagement, but it can also improve your actual customer base. If you want to take it to another level, then you can ask your followers to tag their family or friends in the comment section to earn even more discounts. You can also ask your regular customers to share their experiences on your social media platforms to win a free meal. It’s one of the best plate sale ideas that increase your restaurant’s brand awareness. 
<h3>Post Photos</h3>
Your restaurant’s social media pages, especially Instagram, must have a lot of professional and gorgeous photos of your best food. Keep in mind that each and every photo must harness the sight’s sense. It will allow the viewers to smell your best dish with the photos. Here are some tips that you can use to improve your photos. 

<div id="attachment_8624" align="alignnone" width="1920"]<img class="img-fluid wp-image-8624 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/02/4--scaled.jpg" alt="posting food pictures - social media marketing ideas for restaurants " width="1920" height="2560" /> delicious food</div>
<ul>
 	<li>Try to capture the photos of your best dishes from above. It will offer users a better representation that they need.</li>
 	<li>You can add more character to your photos by improving the ambience with tablecloths, dishes, napkins, flowers, and more. It will encourage people on social media to visit your restaurant. </li>
 	<li>Lighting is the most important factor while capturing photos. Make sure that you add sufficient lighting to highlight your special food. </li>
</ul>
<h3>Holidays</h3>
It’s always better to focus on the upcoming holidays. Moreover, you can create your own as well, with discounts and special deals. For example, you can name your own holiday as “take your mother out to eat” or anything similar that incorporates emotions. It will provide your customers with the reason to visit your restaurant on holidays. 
<h3>Ask Influencers for Shout Outs</h3>
It’s one of the latest and most popular trends that more and more people are acquiring for food promotion. If your restaurant is comparatively new, then you won’t have a very big following on social media. You can search for the social media influencers from your area for shout outs. Keep in mind that you might have to pay for that as well but the result that it brings is really worth it. You can also contact restaurant review sites to review your food. The best way to achieve this is to offer free meals to the influencers and review site managers. It will allow people who search “food near me” to find good reviews about your restaurant that increases the probability of new customers. 

<div id="attachment_8623" align="alignnone" width="2000"]<img class="img-fluid wp-image-8623 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/02/2-.jpg" alt="" width="2000" height="1333" /> Three young people sitting by served table, having dinner and communicating with friends</div>
<h3>Drive Email Sign Ups</h3>
If you’re not already creating an email list of your restaurant that you’re missing out a great deal. It’s undoubtedly a great tool that you can utilize to grab more customers. Use social media to obtain more sign-ups. Consider offering a little discount to the people once they have signed up. It will allow you to have more emails in your list that you can use in the future. 

An email list also allows you to stay in touch with your customers where you can send them all the details regarding updates or new dishes.
<h3>Update Your Restaurant’s Menu on Social Media Constantly</h3>
If you haven’t uploaded your restaurant’s menu on social media, then consider doing it right away. People who are not even planning to go out for dining might encourage them to plan their meal. In simple words, it's better to upload your menu on social media than not. Moreover, uploading the menu is not enough. You also need to update it regularly if you add a new dish or change the theme of your restaurant. Consider liking the menu to your landing page as well so that people can reach your restaurant’s website seamlessly. 
<h3>Always Respond to Feedback</h3>
Responding to every feedback shows the care that customers need. Always respond even to criticism as it only allows you to improve your services and food. Not responding to feedback and reviews means that you’re shutting out your customer complaints and encouragement. It’s important to bear in mind that you must always stay active on social media. It will allow you not to miss a single comment, feedback, and review in order to respond quickly. 
<h3>Reply to Questions and Queries</h3>
People who follow you on social media have the access to send messages with their questions. You need to reply to those questions as quickly as possible with all the necessary and important detail. That’s because the way you reply to the people will reflect on how to deal with your customers in your restaurant. Consider every message as a lead and even after providing the required information, never forget follow-ups. It will show professionalism and responsibility that will increase the chances of getting more customers. 
<h3>Create Long-term Relationships</h3>
Do you have any plans to foster a loyal and long-term relationship with both the casual visitors and dedicated followers? If they are liking your posts, commenting on, and sharing them, it’s great but you seriously have to build a strategy that will allow you to stay connected with them beyond that. Social media is far more than just responding and posting. Consider offering food promotions and lucky draws to keep your audience engaged. It will allow the users to revisit your social media pages again and again because they’ll know that it always pays off.
<h3>Ask People What to Add to Your Menu!</h3>
It’s a unique food promotion idea because not many restaurants do it. Asking your customers and followers what to add to your menu allows you to have more customers with a guarantee. That’s because when people see their recommendation has actually turned real, they want to try it out right away. You can also offer a big discount or free signature dish add-on, on the day of launching a new special dish. It will allow more and more people to taste your speciality.
<h3>Share Your Milestones with Your Social Media Family</h3>
First of all, you have to consider your social media following as a family. Give all the credit for each of your milestones to your customers. Not only will it increase brand loyalty, but it will also allow other people to become a part of that family as well. For example, you can nominate a customer who visited you the most in the last year as “customer of the year” with a free meal offering. It will create a sense of competition among other customers and encourage them to visit you more. 

Final Verdict

These are some of the best social media marketing ideas for restaurants to utilize to promote your restaurant and your signature dish. In its essence, social media marketing is all about connecting with your customers in the most effective and efficient matter. Make sure to create your personal social media marketing campaign by using these ideas. We hope that it will allow you to increase your customer base and social media presence within the least possible time.

Social Media Marketing Ideas For Restaurants to Promote Their Signature Dish

Top view close up of modern business devices laptop, tablet and smartphone over minimal background, copy space

Minimal Tech Background

With recent pandemic going on people are looking for online business ideas they can start today to earn their livelihood. Here is a quick list to follow.

10 Online Business Ideas To Start In 2021 - By RateUsOnline

We live in a tech-driven society, and there is no reason you cannot start your online business idea in 2021. The internet has made it relatively easy to create a profitable online business. 

However, it's not about starting a business, but what type of business you are creating. A business needs to be profitable, and online businesses are no exception.

Online businesses have many valuable perks to offer. For instance, a full-time parent can choose flexible working hours. Travelling enthusiasts can work on the go. Students can work during the extra hours they are not studying. 

The hardest part of running an online business is setting up a physical address. Once this is set up, you then have ample freedom to work. As a techpreneur, you can make money from any part of the world. This is an enticing prospect, although many people have a difficult time kick-starting their online business ideas for 2021.

You begin by identifying an idea that matches your strengths and skills. Your business needs to fulfil the consumer's needs for it to be successful. This is the biggest challenge in setting up an online business. 

Still, I have compiled a list of the ten most viable online business ideas. With good planning, everything should be smooth for you. 
<h2>Best Online Business Ideas for 2021</h2>
Here are the best online businesses to start in 2021. 

<img class="img-fluid alignnone wp-image-8545 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/01/hi-tech-classroom-JTDCPGH.jpg" alt="young man looking for online business ideas on his laptop" width="1200" height="800" />
<h3>1. SEO Consultant</h3>
 This is one of the best online businesses to start for people with knowledge of the ins and outs of search engines. To be a successful <a href="https://www.rateusonline.com/seo-package/">SEO consultant</a>, you need to be good in platforms such as Google Ads and Google Analytics. 

Small business owners may not realize how impactful search engine optimization can be to their business. 

To start an SEO business, you need to educate these business owners on its importance. This begins by making clear the importance of using data analytics and strategic keywords. By improving the content structure and including relevant keywords, you can help business owners increase Search traffic to their website. 

To stay relevant, you need to educate your viable candidates continuously. Start by reading the available online beginners guides to SEO.
<h3>2. Web Designer and Developer</h3>
Are you a creative digital professional? Do you thrive in the formation of visual themes, colour palettes, and font customization? If you do not have experience in this field, you can go through e-books on web design basics as a start. 

We are living in a tech infested world where everything is being digitalized. Many companies seek to set up institutional websites for their online customers. All this is the work of web developers and designers. Remember, companies are willing to pay handsomely for an excellent operating company website. 

However, becoming a web developer needs technical skills in programming languages like HTML, CSS, or JavaScript. It would help if you also had the eyes to solve problems through creative solutions. You need to build attractive and usable websites for small businesses. 
<h3>3. Blogger</h3>
 According to many <a href="https://distinctly.co/blog/what-are-the-best-review-platforms/" target="_blank" rel="noopener noreferrer">review sites in the UK</a>, blogging is quite a widespread business in 2021. It may seem outdated since many people have blogs today. Even so, competition shouldn't be a factor to deter you from beginning your online journey. 

This business idea is for people who love writing. You can also it in if you like to share information, or are a good poet. It's simple to start blogging. You can use simple website developers first like Weebly and WordPress. 

Through quality and consistency, you will have a large following. This is as long as you provide what your readers want to read. After mastering the art of making consistent content, you can start making money. 

How is it so? You can sell e-books, online courses and even offer coaching services. Your blog can also be used for ad spaces and sponsored posts. It's a business strategy that can take time and much effort to monetize. However, in the end, it can be very profitable. 

<img class="img-fluid alignnone wp-image-8546 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/01/relaxed-woman-using-laptop-computer-at-home-TSUXCRM.jpg" alt="feamle online blogger making money with online business idea" width="1200" height="800" />
<h3>4. Publish an eBook</h3>
In the current world, writing and getting published is a tricky business. Even professionally qualified authors receive countless rejections. Yet, online writing and publishing have made money making writing books an easy venture. This makes it a lucrative online business idea for 2021. Anyone can write and publish their eBook even on prominent websites like Amazon. 

The best part about it is that it's completely free. With this idea, the starting and set-up costs are minimal. What you will invest in a lot is the writing time. You will need to find a niche in the source. The smaller the niche, the lesser the competition, which is better for you. 

To boost your sales, you have to make the eBook a lot more professional. You need a professional editor, and if necessary, a professional proofreader. You might also need a professional to create your book's cover art. This will significantly boost your sales. 
<h3>5. Affiliate Marketing </h3>
 When it comes to online business ideas for 2021, affiliate marketing takes top spots. Brands depend on affiliate marketers to improve their sales. To venture into this business, you need an affiliate link to generate traffic to a dealer's website. You'll then receive commissions on all sales generated via your link. Commissions stand between 5% to 10%. 

This can be a risky trade because payments entirely depend on your advertising performance. It means the number of sales and commission generated is what pays you. 

On the optimistic side, the start-up costs are close to none. It means you can post your affiliate links anywhere to make sales. You can even use paid advertising to reach more people.

As an affiliate, networks like Amway and Amazon Associates can help generate your merchant more traffic. Amazon, especially, has a massive audience. Click-bank is also one of the top-rated affiliate networks. 
<h3>6. Digital Product Stores</h3>
This online business idea is a good way to profit from this technology-dependent society. A digital product store does not require your presence or much effort. The business entirely operates online, even for clients. No physical resources are needed to start. Your biggest investment will be time as you start. 

Digital products refer to anything you can download online. Since there is no physical presence of the seller, you cut entirely on production and storage costs. PDFs are the most cost-efficient products you can sell. You offer them in different formats and templates. It creates diversity for CVs, letters, emails, business cards, and more. 

With very little information, you can come up with a template for almost anything. Yet, wholesome creativity is needed here. 

The advantage of digital products is they are not challenging and costly to produce. Other examples are eBooks (especially "How to"), books, recipes, audio and video files, fonts, logos, and backgrounds. This is among the most cost-effective online business idea for 2021. 
<h3>7. Work as an Online Freelancer</h3>
Freelancing is one of the most versatile jobs for you. The internet has made it even more accessible. Freelancer work involves contracts that can be hourly or contracts per project. Most freelancers work from home and in the hours of their choice. If you have the skills and tools, then you can start immediately. 

Starting is easy. Identify a specific skill you have and capitalize on it. It can be a web design or online consultancy. Once you commercialize it, you immediately start making money. Note that you can monetize any skill you have. There are no limitations on the services you can offer. 

You can find customers on websites such as Upwork and People-Per-Hour. Here, freelancers advertise their skills and prices. 

The downside of this online business idea is that work and income are not constant. Work fluctuates monthly. 
<h3>8. YouTube Videos</h3>
 This is one of the best online business ideas for 2021 if you are a creative genius. Popular YouTubers make enormous sums of money from ads and rival videos. You only need a camera and an idea to start. Creating and publishing a video on YouTube is free. 

To make serious money on YouTube, you need years of hard work, consistency, and creating captivating content. 

Today, vloggers upload up to 500 hours of video content into YouTube each minute. The trick to earning more on you-tube is through ad revenue or partnership with brands. You can only secure these paid partnerships by having a large following. 

The key to YouTube fame and success is identifying a niche. You should offer different content from everyone. Lifestyle, beauty, health, and fitness: these are already saturated markets. Try to stand out, and you will win. 

<img class="img-fluid alignnone wp-image-8547 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2021/01/smiling-female-and-male-it-specialists-using-lapto-WYRCMUY.jpg" alt="Youtube specialists using laptop in office" width="1200" height="800" />
<h3>9. Create Presentations</h3>
There is a high demand for presentation creation. Companies use presentations to educate their staff, as well as persuade customers to buy their products. To save time and spending, companies prefer freelance presentation creators. 

To establish a presentation design venture, you have to study presentation design software. The most requested formats by clients are Keynote, Google Slides, and Canva. 
<h3>10. Purchase and Sell Websites</h3>
People who constantly check<a href="https://www.rateusonline.com/" target="_blank" rel="noopener noreferrer"> business review sites in the UK </a>already know that the concept here is similar to owning property. The concept here is the same as owning property. You start by buying undervalued websites and improving them. You then resell it at a higher value for profits. It allows you to make profits on the sale, plus a monthly profit. This makes website trading such a lucrative business online if you do it right. 

Websites for purchase are available directly from buyers or website brokers. Some website marketplaces include FEinternational.com, Wesellyoursite.com, and WebsiteBroker.com. 

After buying a website, you then improve the traffic to increase your site's monthly income. After maximizing the profit, you resell it directly or through the websites mentioned. 

You can make a lot of money in this sector. First, you need to identify the pitfalls of the website you bought. Next is filtering out the money drains and looking for areas of traffic and revenue. If you cannot figure it out, website brokers can help you find potential purchases. 

Conclusion

The prospects mentioned in this article are for entrepreneurs seeking inspiration for online business ideas for 2021. Many top-paying business ideas involve consultancy and software development. For most of them, you can start with limited capital. This is as long as you have the skill, inspiration and consistency to pursue a particular field.

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