Local Business Reviews: Why Do Businesses Need Them to Succeed?
Did you know that your customers are talking online? In a busy and confusing maze of online shopping, buyers want reassurance before a purchase. This is why they turn to local business reviews to make an informed purchase.As many as 88% of customers read reviews about a business before visiting. This goes on to show how powerful online business reviews are. They allow shoppers to share their side of the story – whether their experience was good or bad, whether they liked the service or will they shop again. All this makes up for the social proof that potential customers are looking for, before buying from you.Positive business reviews are extremely influential as customers are willing to spend about 31% more on their purchase with businesses that feature excellent reviews. As many as 92% of B2B buyers are more likely to purchase after reading a trusted review on business review sites.
Here are four more reasons to collate local business reviews for your services and products:
1. Higher sales
Genuine local business reviews are incredibly powerful. In fact, 91% of shoppers between 18 to 34 years of age trust online reviews as much as personal recommendations.
2. Better business-customer relationship
Local business reviews act as social proofs. This builds credibility for a business. The online marketplace is treacherous and reviews act as guiding lights to steer customers towards sincere and genuine businesses.
3. Higher search engine rank
Local business reviews greatly affect SEO, which is why a lot of websites offer free business reviews. The more reviews you have, the more keywords you can add to your website and therefore, the higher your business will appear on search engines.
4. Effective marketing campaigns
Why should customers pay attention to your brand? Answer this question by incorporating a positive review in your marketing campaign. It will add credibility when buyers see your ad, improving your chance of higher sales.RateUsOnline is among the leading online business reviews websites. Make your business stand out with a free listing and local business reviews from your customers. Build your brand with business reviews UK-wide.